I lead Insights & Innovation at Brilliant Experience, where I help global brands uncover the psychology behind customer behavior—and turn that understanding into successful, user-aligned products.

With a PhD in Cognitive Science from Johns Hopkins, I bring 20+ years of experience combining academic rigor with hands-on product strategy. I've advised teams at Google, PayPal, Capital One, and the U.S. government, and I’m the author of Design for How People Think (O’Reilly).

Though I was initially skeptical about AI, my team and I ran a series of “AI vs. Humans” benchmark studies to understand where AI helps—and where it falls short. That work convinced me: AI is not replacing human researchers, but it is radically transforming how fast and how often we can run great research.

Today, I use AI tools daily to design, run, and analyze scaled customer studies—often in hours, not weeks. I regularly interview AI research tool founders on my podcast and YouTube channel, and have tested dozens of tools so you don’t have to.

This course distills that experience into a practical system: how Product Managers, UXRs, and cross-functional teams can confidently use AI to move faster, reduce risk, and make better product decisions—without needing a dedicated research team.

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