You’re expected to back big decisions with evidence ... fast.

But research takes weeks, and your sprint won’t wait.

Without insight, your roadmap is exposed.

Without time, you’re flying blind.

You need answers you can trust – at the speed product demands.

This course solves that.

Rapid AI Research for PMs

Shrink research from weeks to hours. Defend your roadmap with confidence.

In this 4-week, hands-on course, you’ll master a new way to answer critical product questions – fast, credibly, and without needing a dedicated research team.

You'll combine purpose-built AI research tools and flexible prompting skills so you can operate in any environment—even if your company blocks new software.

By the end, you’ll go from hunch → tested insight → evidence-backed decision in under 24 hours.

🚀 What You’ll Actually Learn to Do

This course mirrors the real flow of product discovery:

🔎 1. Start with a strategic product question

You’ll define a real decision you need to make, and turn it into a focused research plan.

→ What assumptions must be true for this to succeed?

🛠 2. Use AI to build and launch a research study—fast

You’ll learn how to use tools like Wondering and ListenLabs to generate interview guides, auto-schedule AI-moderated interviews, and recruit users overnight.

→ No meetings, no waiting on UX.

If your team can’t approve those tools?

No problem—you’ll also master prompt-based workflows to simulate user feedback, summarize forums, and build studies using ChatGPT, Claude, or Gemini.

🎥 3. Test concepts and capture rich feedback at scale

You’ll gather qualitative insights – whether from real users or synthetic ones – and learn how to generate summaries, transcripts, and video highlight reels you can trust.

🧠 4. Synthesize across sources and surface the real patterns

You’ll use tools like Marvin and Coloop – or custom prompts – to analyze interview transcripts, support logs, app store reviews, or survey data.

→ What themes are emerging? What’s surprising? What can I act on?

🧾 5. Produce a 1-page, executive-ready recommendation

For your capstone, you’ll bring it all together in a defensible, evidence-backed Go / No-Go brief. It’s the kind of document you’ll reuse in roadmap reviews, pitch decks, or strategy memos showing not just what you think, but why.

🧠 What You’ll Walk Away With

✅ AI research workflows that slot into your sprint—not fight it

✅ Evidence you can use in planning, roadmap defenses, and executive decks

✅ Confidence to defend decisions—and challenge assumptions—with data

✅ A prompt library for discovery, validation, and synthesis

✅ A real-world toolkit that works with or without enterprise AI tools

✅ Time back every week—so you can spend less time wrangling feedback and more time leading

🔍 Why This Course Is Worth It

Because you already know the cost of skipping research:

🚩 Missed needs

🚩 Misplaced bets

🚩 Confident presentations with shaky backing

This course gives you the workflows, tools, and framing to become the PM who always has customer evidence in hand—without needing to slow down.

It’s not just about speed.

It’s about strategy that sticks, and a reputation for decisions that hold up under scrutiny.

🧰 What Makes This Course Unique

🎙 Tool + founder access – Get guided trials of real platforms (ListenLabs, Coloop, Marvin) and hear directly from the people building them—so you understand not just what they do, but why.

⚙️ Prompting-first mindset – Learn AI workflows that work even without tools. Prompt your way to insight using general-purpose LLMs, safely and flexibly—no install required.

🧪 Practice with your real product decisions – You won’t learn in the abstract. Each week, you’ll apply what you learn to a strategic decision you're facing right now.

👥 Hands-on, collaborative format – Each session blends expert demos, peer breakout groups, live critiques, and take-home sprints. This is not a lecture series—it’s a working lab.

📎 Repeatable, shareable assets – Leave with a complete research toolkit: interview templates, prompt libraries, decision memos, and synthesis workflows you can plug into your team immediately.

🗓 Course Format

Live Workshops: Four 2-hour sessions, offered twice every Thursday (1–3pm or 7–9pm ET)

Homework Sprints: 1–2 hours/week to apply each workflow to your product

Office Hours: Weekly Q&A for deeper dives, troubleshooting, and feedback

On-Demand Resources: Walkthroughs, videos, prompt libraries, and templates for reuse

🧭 By the End of This Course

You’ll know how to turn product questions into tested answers—in hours, not weeks.

You’ll have the evidence to defend your roadmap.

You’ll become the PM who shows up with insights and results—not excuses.