Product success hinges on timely insight—yet most Product Managers either can’t find the hours or lack the tooling to run research themselves. This four-week, hands-on program equips experienced PMs with an AI discovery stack that shrinks research from weeks to hours, then verifies every output with human-in-the-loop checks, so every roadmap call is grounded in fresh, trustworthy evidence rather than gut feel.

You’ll master AI across four mutually reinforcing practices:

1. AI-Powered Product Discovery Sprints – Run global, scaled, multilingual AI-moderated interviews overnight, auto-cluster themes you can spot-check in-app, and verify problem/solution fit before engineering lifts a finger.

2. Continuous Discovery Loops – Pipe tickets and call notes into AI tools so they can surface both trend shifts and links to raw verbatims for quick validation so you pivot with confidence.

3. Rapid Concept Testing – Launch rapid, scaled concept tests and receive summaries and AI-cut highlight reels; side-by-side raw footage lets you confirm the insight before you decide Go / Iterate / Kill.

4. Synthetic-User Studies – Spin up credible AI personas to test hypotheses, expand your thinking, and probe edge cases, then triangulate findings with live users to ensure accuracy and relevance.

WHAT YOU CAN EXPECT

• Practical, hands-on guidance – Live demos and guided exercises show exactly how to slot AI workflows into your existing product cadence.

• Time-saving techniques – Automate heavy-lift tasks such as concept-test setup, participant scheduling and interview analysis, freeing hours for strategy.

• Curated AI tool stack – A focused toolkit proven to accelerate discovery, synthesis and validation is shared without overwhelming you, and saving hours of hunting for the right tools.

• Real-World Application: Engage in weekly practical exercises and projects using real-world product challenges, providing immediate feedback and hands-on learning that builds confidence and capability.

• Expert Insights & Support: Access detailed playbooks, best-practice examples, and exclusive resources designed explicitly for Product Managers integrating AI into their research processes.

WHAT MAKES THIS CLASS UNIQUE

• Direct access to enterprise-grade platforms and their founders: Experience full-featured trials and hear directly from tool founders innovators live in class about how AI is reshaping product discovery – and get your specific questions answered.

• Balanced focus on tools and prompt engineering – Gain skills that transfer even when procurement or policy limits access to third-party software. Know how to get the most out of prompting to accelerate your research.

• Collaborative, Hands-On Learning: Participate in live workshops that combine expert guidance, interactive practice, and peer collaboration to solve real-world research challenges.

COURSE FORMAT

Live workshops – Four 120-minute sessions, each run twice every Thursday (1-3 pm ET & 7-9 pm ET) for flexibility and small groups.

Homework sprints – About one to two hours between sessions applying the week’s method to real-world scenarios.

Weekly Q&A – Live office hours for personalized troubleshooting and deeper dives.

Recordings & resources – On-demand videos, walkthroughs, prompt libraries and checklists.

By the end of the course you’ll capture, synthesize and verify customer insights in a single day, enabling faster, confidently user-aligned product decisions and elevating your strategic impact as a PM.