I lead Insights & Innovation at Brilliant Experience, where I help global brands understand the psychology behind their customers' behaviors and bring successful products to market.

Initially skeptical about AI, my team and I conducted extensive “AI vs. Humans” studies to pinpoint precisely where AI-enhanced research excels—and where human judgment remains irreplaceable. I became convinced that AI will transform how research will be done.

I think it is important to show how AI tools make research vastly easier to design, run and analyze – making these tools highly suitable for product managers and others not dedicated to research.

Now I regularly interview pioneering founders in the AI-for-UX space and leverage the latest AI tools to deliver rapid, scaled, global insights for top brands.

With a PhD from Johns Hopkins, I combine academic rigor with real-world pragmatism to help you harness the new realities of AI-powered research.