John drives innovation at the intersection of technology and creative experience for digitally ambitious brands. A 3x founder and advertising agency leader he's held senior roles in some of the world’s largest ad agencies in Australia, the UK and the US.

John has a strong track record in linking some of the biggest brands like IHG, Starbucks, Merck, Nissan, Boeing and PepsiCo with unique and engaging digital experiences. He's successfully challenged hundreds of Fortune 500 corporate and brand leaders to rethink status quo and ask 'What If' on their go-to-market plans. This resulted in hundreds of campaigns and product experiences that drive behavioral change and business growth.

He is on a relentless pursuit to help brands and products be as culturally relevant as often as possible to outsmart and out engage the competition. John's focus is on metaverse, web3 & innovation strategy for the future of business and consumer experiences.

He also created and sold a product for the travel & hospitality space, GuestAnywhere.

Read more about John here on his personal site.

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