Metaverse for Business
10 Days
·Cohort-based Course
Go from ‘metaverse what?’ to an explosive brand presence. Don't miss out on the next internet, unpack use cases & execute confidently now.
Metaverse for Business
10 Days
·Cohort-based Course
Go from ‘metaverse what?’ to an explosive brand presence. Don't miss out on the next internet, unpack use cases & execute confidently now.
Course overview
Unearth real opportunity for your brand and launch a powerful presence now.
The metaverse is the next version of the internet - don't miss out!
In this course, you'll learn everything you need to explode your marketing roadmaps, reach & engage new customers, advance internal processes and supercharge distributed teams.
Who is this course for?
01
Corporate heads of marketing & technology who need to upskill their teams.
02
Agency strategists & creatives guiding brand clients into new channels.
03
Business owners & entrepreneurs who need to stay ahead of the curve.
What you’ll get out of this course
Metaverse for business 101
Everything you need to grasp the metaverse now from a business lens. Unpack definitions and origins and cut through the hype with credible statistics and growth signals on metaverse potential.
Gain first-hand experience in virtual spaces
You can't learn the metaverse, you have to experience it. Dive in to a series of curated spaces with fellow students and feel what its like to work and play in the metaverse. Scope the fit for your business.
Analyze industry & business use cases
Dissect moves from early trailblazers. View business applications and see examples from brands across industries to demonstrate the power of the here and now metaverse.
Build a year-long roadmap of adoption
Practical approaches to zero in on your brand's winning opportunity. Implement strategies & tactics for metaverse planning. Tackle your key business challenges from a completely new perspective with metaverse goals & opportunity mapping.
Build a metaverse headquarters for your brand
Use leading drag & drop platforms to easily build your own virtual HQ - no coding or technical chops needed. Start to rally your internal teams around your virtual space and shift real business process into it.
Receive an NFT graduation badge
Earn your limited edition cohort 1 NFT. All students who finish the course will receive a completion badge to verify their graduation and commemorate attendance. This will be issued as a Proof-of-attendance protocol (POAP) NFT.
Metaverse for Business
What people are saying
Vincent Hunt
Suzanne Goss
Larry Greenfield
Meet your instructor
John Duffield
SVP, Technology Experience @TBWA. Founder GuestAnywhere (aquired).
John drives innovation at the intersection of technology and creative experience for digitally ambitious brands. A 3x founder and advertising agency leader he's held senior roles in some of the world’s largest ad agencies in Australia, the UK and the US.
John has a strong track record in linking some of the biggest brands like IHG, Starbucks, Merck, Nissan, Boeing and PepsiCo with unique and engaging digital experiences. He's successfully challenged hundreds of Fortune 500 corporate and brand leaders to rethink status quo and ask 'What If' on their go-to-market plans. This resulted in hundreds of campaigns and product experiences that drive behavioral change and business growth.
He is on a relentless pursuit to help brands and products be as culturally relevant as often as possible to outsmart and out engage the competition. John's focus is on metaverse, web3 & innovation strategy for the future of business and consumer experiences.
He also created and sold a product for the travel & hospitality space, GuestAnywhere.
Read more about John here on his personal site.
Course syllabus
01
'Metaverse for Business' intro
- Metaverse for business overview & proof points (Zoom)
- Virtual spaces overview
- Meet & orientation at Metaverse for Business HQ (in Spatial)
02
Industry deep-dive
- Metaverse tour 1: visit & analyze curated virtual spaces
- Metaverse tour 2: visit activation examples across industries
- Homework exercise: Brand goals & metaverse opportunity mapping
03
Your business in the metaverse
- Extend the power of your product or service offering in virtual spaces
- Supercharging remote teams with immersive collaboration (Zoom)
- Group exercise: Business in the hotseat - metaverse activation ideas
04
Your brand's virtual headquarters
- Exercise: Build a metaverse office with no-code tools
- Build a year-long roadmap of adoption & utility for customers & staff
PwC reports 82% of businesses have firm eyes on the metaverse. 66% of US executives report their companies are actively engaged in the metaverse and 82% expect metaverse plans to be part of their business in < 3 years.
Course schedule
3-4 hours per week
Tuesdays & Thursdays
4:00pm - 5:30pm USA ET
Note timezones:
- 4:00pm - 5:30pm USA ET
- 1:00pm - 2:30p USA PT
- 9pm - 10:30p GMT
- 8:00am - 9:30am AEDT +1 day
Weekly projects
1.5 hours per week
Light work to provide tailored application of materials to your brand or business.
Office Hours (Optional 1:1 time)
Tuesday, Thursday at 5:30p ET
After every class. For students wanting additional time to ask questions or validate work.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you