Metaverse for Business

10 Days


Cohort-based Course

Go from ‘metaverse what?’ to an explosive brand presence. Don't miss out on the next internet, unpack use cases & execute confidently now.

Course overview

Unearth real opportunity for your brand and launch a powerful presence now.

The metaverse is the next version of the internet - don't miss out!

In this course, you'll learn everything you need to explode your marketing roadmaps, reach & engage new customers, advance internal processes and supercharge distributed teams.

Who is this course for?


Corporate heads of marketing & technology who need to upskill their teams.


Agency strategists & creatives guiding brand clients into new channels.


Business owners & entrepreneurs who need to stay ahead of the curve.

What you’ll get out of this course

Metaverse for business 101

Everything you need to grasp the metaverse now from a business lens. Unpack definitions and origins and cut through the hype with credible statistics and growth signals on metaverse potential.

Gain first-hand experience in virtual spaces

You can't learn the metaverse, you have to experience it. Dive in to a series of curated spaces with fellow students and feel what its like to work and play in the metaverse. Scope the fit for your business.

Analyze industry & business use cases

Dissect moves from early trailblazers. View business applications and see examples from brands across industries to demonstrate the power of the here and now metaverse.

Build a year-long roadmap of adoption

Practical approaches to zero in on your brand's winning opportunity. Implement strategies & tactics for metaverse planning. Tackle your key business challenges from a completely new perspective with metaverse goals & opportunity mapping.

Build a metaverse headquarters for your brand

Use leading drag & drop platforms to easily build your own virtual HQ - no coding or technical chops needed. Start to rally your internal teams around your virtual space and shift real business process into it.

Receive an NFT graduation badge

Earn your limited edition cohort 1 NFT. All students who finish the course will receive a completion badge to verify their graduation and commemorate attendance. This will be issued as a Proof-of-attendance protocol (POAP) NFT.

What people are saying

        John is one of the most insightful explorers / practitioners in the Web3 / Metaverse space.
Vincent Hunt

Vincent Hunt

American Entrepreneur, Multidisciplinary Creative & Advisor
        He is relentless in his quest to drive clients (sometimes kicking and screaming) into digital and customer experience excellence and leadership. In front of clients he is electric.
Suzanne Goss

Suzanne Goss

Executive Vice President, Brand Strategy at The Navicor Group
        John understands that even the grandest strategies have to be executed and delivered in the real world...his people and communication skills, ability to build teams and generate enthusiasm for Big Ideas.”
Larry Greenfield

Larry Greenfield

Entrepreneur, ex-Creative Director, Wunderman Thompson

Meet your instructor

John Duffield

John Duffield

SVP, Technology Experience @TBWA. Founder GuestAnywhere (aquired).

John drives innovation at the intersection of technology and creative experience for digitally ambitious brands. A 3x founder and advertising agency leader he's held senior roles in some of the world’s largest ad agencies in Australia, the UK and the US.

John has a strong track record in linking some of the biggest brands like IHG, Starbucks, Merck, Nissan, Boeing and PepsiCo with unique and engaging digital experiences. He's successfully challenged hundreds of Fortune 500 corporate and brand leaders to rethink status quo and ask 'What If' on their go-to-market plans. This resulted in hundreds of campaigns and product experiences that drive behavioral change and business growth.

He is on a relentless pursuit to help brands and products be as culturally relevant as often as possible to outsmart and out engage the competition. John's focus is on metaverse, web3 & innovation strategy for the future of business and consumer experiences.

He also created and sold a product for the travel & hospitality space, GuestAnywhere.

Read more about John here on his personal site.

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Course syllabus


'Metaverse for Business' intro

  • Metaverse for business overview & proof points (Zoom)
  • Virtual spaces overview
  • Meet & orientation at Metaverse for Business HQ (in Spatial)


Industry deep-dive

  • Metaverse tour 1: visit & analyze curated virtual spaces
  • Metaverse tour 2: visit activation examples across industries
  • Homework exercise: Brand goals & metaverse opportunity mapping


Your business in the metaverse

  • Extend the power of your product or service offering in virtual spaces
  • Supercharging remote teams with immersive collaboration (Zoom)
  • Group exercise: Business in the hotseat - metaverse activation ideas


Your brand's virtual headquarters

  • Exercise: Build a metaverse office with no-code tools
  • Build a year-long roadmap of adoption & utility for customers & staff
A pattern of wavy dots

PwC reports 82% of businesses have firm eyes on the metaverse. 66% of US executives report their companies are actively engaged in the metaverse and 82% expect metaverse plans to be part of their business in < 3 years.

Course schedule

3-4 hours per week
  • Tuesdays & Thursdays

    4:00pm - 5:30pm USA ET

    Note timezones:

    • 4:00pm - 5:30pm USA ET
    • 1:00pm - 2:30p USA PT
    • 9pm - 10:30p GMT
    • 8:00am - 9:30am AEDT +1 day
  • Weekly projects

    1.5 hours per week

    Light work to provide tailored application of materials to your brand or business.

  • Office Hours (Optional 1:1 time)

    Tuesday, Thursday at 5:30p ET

    After every class. For students wanting additional time to ask questions or validate work.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
How do I get this reimbursed by my company?
Can I contact John for questions
Do I need a VR headset for the course?
A pattern of wavy dots
Be the first to know about upcoming cohorts

Metaverse for Business


Bulk purchases