Pricing and Finance for Product People

2 Days

·

Cohort-based Course

Drive business value by bringing the right data to the table to participate in pricing and finance conversations

Previously at

The Linux Foundation
SpotHero
Arity
Allstate Insurance Company

Course overview

Hands-on practice setting pricing and building out product finance forecasts

The training will be working through the business decisions around launching a new SaaS product targeted at small businesses. Participants will have a chance to interview business owners, their customers, and their employees in order to explore the pros and cons of different pricing models. We’ll then make a decision as a corporation on whether to invest in this new line of business. 


On the second day, we’ll dig in more to the overall corporate finances, figuring out how to fit this new product within our portfolio, what happens to our accounting depending on those decisions, and how we should be allocating budget to our product teams to fund this development and other initiatives. 


By emphasizing hands-on activities throughout, we make sure that your team actually has an opportunity to practice the skills they are learning about. This technique helps them recall and reuse the skills in their jobs, when it’s time to apply them. 



Who is this course for

01

Product managers who don’t have an MBA and are being asked to participate in pricing decisions

02

Engineers and designers who want to understand how go/no-go decisions are made

03

Aspiring product leaders who are being asked to take on more responsibility around pricing and finance

What you’ll get out of this course

Articulate the difference between pricing for value and pricing for cost

Understand the core concepts around setting prices that will maximize business value.

Interview users to identify value

Talking to users about money can be hard. We'll have actors join our course so you can practice your interview skills on this particular topic.

Bring the right information to the table to inform packaging and pricing decisions

Get excel templates that will walk you through the inputs needed to make pricing decisions so you can be an active participant on your team.

Actively participate in a build/buy or go/no-go decision

Strategic decisions are based on understanding pricing and financials. Get practice making these decisions yourself.

This course includes

Interactive live sessions

Lifetime access to course materials

10 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Jan 28—Jan 29

    Day 1 – Setting Pricing

    5 items

    Day 2 – Product Financials

    5 items

What people are saying

        Jenny Wanger is an exceptional product coach with a mastery of teaching pricing strategies. Her training course was crucial in helping our team learn to craft offers that can resonate with customers and support business goals. With a clear and practical teaching style, Jenny made complex concepts accessible and actionable.
Huma Hamid

Huma Hamid

Sr. Product Manager
        As a PM without an MBA, Jenny's course helped me learn key business concepts around pricing and strategy and helped me grow confidence in communicating with finance and executive teams through her fun, interactive training. It was also a great opportunity to build camaraderie with my teammates and think outside the box. Highly recommend!
Ileana Caceres

Ileana Caceres

Product Manager

Meet your instructor

Jenny Wanger

Jenny Wanger

Jenny is an entrepreneur and product operations consultant who helps product teams trying to make dramatic changes and make it stick.


She co-founded the pandemic-tech focused TCN Coalition and merged it with LF Public Health; led the consumer product team at SpotHero; and ran the developer experience team at Arity, a startup founded by Allstate.


When offline, Jenny is usually up in the mountains outside of her home in Colorado hiking and skiing with her family. She has an undergraduate degree from Harvard College and an MBA from MIT.

A pattern of wavy dots

Join an upcoming cohort

Pricing and Finance for Product People

Winter 2025

$400

Dates

Jan 28—29, 2025

Payment Deadline

Jan 27, 2025
Get reimbursed

A Two Day Workshop

8 hours over two days

  • Thursday

    8 am - 12 pm EST

    Day 1: Setting Pricing

  • Friday

    8 am - 12 pm EST

    Day 2: Product Financials

  • Weekly projects

    2 hours per week

    Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Free resource

Key Financial Terms for Product People

A quick reference guide designed specifically for product teams. Learn key terms like CAC, LTV, MRR, and EBIDA and learn how they impact your product's success and profitability. Equip yourself with the knowledge to make data-driven decisions, prioritize the right features, and communicate effectively with stakeholders.

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

Stay in the loop

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A pattern of wavy dots

Join an upcoming cohort

Pricing and Finance for Product People

Winter 2025

$400

Dates

Jan 28—29, 2025

Payment Deadline

Jan 27, 2025
Get reimbursed

$400

2 Days