2 Days
·Cohort-based Course
Drive business value by bringing the right data to the table to participate in pricing and finance conversations
2 Days
·Cohort-based Course
Drive business value by bringing the right data to the table to participate in pricing and finance conversations
Previously at
Course overview
The training will be working through the business decisions around launching a new SaaS product targeted at small businesses. Participants will have a chance to interview business owners, their customers, and their employees in order to explore the pros and cons of different pricing models. We’ll then make a decision as a corporation on whether to invest in this new line of business.
On the second day, we’ll dig in more to the overall corporate finances, figuring out how to fit this new product within our portfolio, what happens to our accounting depending on those decisions, and how we should be allocating budget to our product teams to fund this development and other initiatives.
By emphasizing hands-on activities throughout, we make sure that your team actually has an opportunity to practice the skills they are learning about. This technique helps them recall and reuse the skills in their jobs, when it’s time to apply them.
01
Product managers who don’t have an MBA and are being asked to participate in pricing decisions
02
Engineers and designers who want to understand how go/no-go decisions are made
03
Aspiring product leaders who are being asked to take on more responsibility around pricing and finance
Articulate the difference between pricing for value and pricing for cost
Understand the core concepts around setting prices that will maximize business value.
Interview users to identify value
Talking to users about money can be hard. We'll have actors join our course so you can practice your interview skills on this particular topic.
Bring the right information to the table to inform packaging and pricing decisions
Get excel templates that will walk you through the inputs needed to make pricing decisions so you can be an active participant on your team.
Actively participate in a build/buy or go/no-go decision
Strategic decisions are based on understanding pricing and financials. Get practice making these decisions yourself.
Interactive live sessions
Lifetime access to course materials
10 in-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Data-driven business case generation
Huma Hamid
Ileana Caceres
Jenny is an entrepreneur and product operations consultant who helps product teams trying to make dramatic changes and make it stick.
She co-founded the pandemic-tech focused TCN Coalition and merged it with LF Public Health; led the consumer product team at SpotHero; and ran the developer experience team at Arity, a startup founded by Allstate.
When offline, Jenny is usually up in the mountains outside of her home in Colorado hiking and skiing with her family. She has an undergraduate degree from Harvard College and an MBA from MIT.
Join an upcoming cohort
Winter 2025
$400
Dates
Payment Deadline
8 hours over two days
Thursday
8 am - 12 pm EST
Day 1: Setting Pricing
Friday
8 am - 12 pm EST
Day 2: Product Financials
Weekly projects
2 hours per week
Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).
Key Financial Terms for Product People
A quick reference guide designed specifically for product teams. Learn key terms like CAC, LTV, MRR, and EBIDA and learn how they impact your product's success and profitability. Equip yourself with the knowledge to make data-driven decisions, prioritize the right features, and communicate effectively with stakeholders.
Get this free resource
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Sign up to be the first to know about course updates.
Join an upcoming cohort
Winter 2025
$400
Dates
Payment Deadline