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Digital Storytelling for Health Brands
8 Days
·Cohort-based Course
Get access to 20+ digital storytelling templates to fast-track content creation for your health brand & engage your target audience.
Digital Storytelling for Health Brands
8 Days
·Cohort-based Course
Get access to 20+ digital storytelling templates to fast-track content creation for your health brand & engage your target audience.
Course overview
Amplify content creation for your brand with done-for-you storytelling templates
This 2-week program will teach you:
1. Secrets to successful storytelling techniques (+case studies).
2. The roadmap to building your brand's core story.
3. How to use 20+ digital storytelling templates to build content fast!
4. How to fast-track content and create consistently.
Who is this course for
01
Medical & Health Writers for Fortune 500 Health Brands.
Scale your business and meet critical deadlines by fast-tracking content creation.
02
Ambitious Solopreneurs & Entrepreneurs
Build content for your business quickly with easy-to-use storytelling templates.
What you’ll get out of this course
Identify the roadmap to build the core story of your health brand
Your brand is more than your logo. You have a story to tell, and using this in every content is critical. You will gain clarity on your brand's story and learn how to communicate it in every piece. Identify your target audience, analyze user intent, and build customer personas.
Get instant lifetime access to winning digital storytelling templates
You don't need to memorize thousands of frameworks or search the Internet, multiple books, or podcasts on how to tell a good story. You'll get the most popular storytelling techniques summarized in master files and swipe docs for on-the-go use.
Customize 20+ digital storytelling templates for your unique business
Starting from scratch is overrated. Participate in engaging exercises to customize 20+ digital storytelling templates for your business that you can use on the go. Also, network with experts and fellow content creators, gaining access to storytelling templates worth stealing.
Three-month access to your instructor and cohort participants
There's power in community. Get unlimited access to your instructor and fellow cohort attendees in a private member-only forum and scale your business in just 3 months. Get support, receive immediate feedback, and hack your growth for storytelling.
Digital Storytelling for Health Brands
Meet your instructor
Jennifer E. Abayowa
Founder & Creative Director of Health Prime Now (HPN) Medical Writing
Jennifer Abayowa is the Founder of Health Prime Now. She directs the content strategy for partner organizations, leading creative teams to craft brand-specific evidence-based deliverables. In April 2013, she launched HPN to leverage both her science background and passion for writing. With almost a decade of medical writing experience in various health and Pharma niches, her visionary perspective has earned her opportunities to partner with top Pharma and Fortune 500 companies, including Johnson & Johnson, P&G, and Medline Industries.
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Digital Storytelling for Health Brands
Course syllabus
01
Identify the roadmap for building your health brand's core story and learn to use it in every content you create
- Every brand has a core story. Discover yours. Implement it in every piece of content.
- Identify the key problems your customers are facing. Use problem-solving offerings as building blocks for your core story.
- Turn your brand's features into benefits. Explore unique, rewarding experiences your customers rave about and integrate them in your content.
02
Customize 20+ storytelling templates: Steal from the best while dishing out completely unique stories for your Health Brand
- Starting from scratch is overrated.
- Participate in engaging exercises to customize 20+ digital storytelling templates for your business that you can use on the go.
- Network with experts and fellow content creators, gaining access to storytelling templates worth stealing.
03
Fast-Track Your Content Creation for Daily, Weekly, or Monthly Engagement
- Have you ever wondered how content creators or influencers post consistently? Learn to fast-track your content creation by using done-for-you storytelling templates.
- All brands are not created equal. Create a content strategy and calendar that works for your unique health brand.
Course schedule
6-8 hours per week
Tuesdays & Thursdays
5:30pm - 6:30pm EST
Live sessions will happen twice a week.
Prework & Homework
2 - 4 hours per week
Become an expert by refining the skills learned during LIVE sessions.
Weekly projects
2 hours per week
You will succeed by sharing weekly projects with your cohort community.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you