A strong product vision is at the heart of any great product. We will take three hours (plus a break!) to strengthen your product vision.
This workshop is great to do solo but also can have more impact in your company if you do it with multiple people from your product team - e.g. if a founder brings their CTO and head of product. Product is, after all, a team sport. So if you are multiple people from one organization, the additional people are half price. Contact me at firstname.lastname@example.org.
It's easy to build a product. But building the right product is more important.
And building a strong product always starts with the product vision.
We'll combine the power of a Google Design Sprint with product management know-how and storytelling skills. And then condense that down into four hours (including a break!) to make a fast-paced impactful workshop where we hone your product vision.
You will walk away with a vision storyboard: The vision storyboard is a visual narrative based on the customer experience you are driving towards. It is a cartoon storyboard that conveys a memorable narrative that you can use to quickly share and communicate your product vision.
This is a four hour version of my highly successful week long Product Vision Sprint. You can find out more about the week long version at janetbumpas.com/product-vision.
Scale-up founders who have grown to the stage where they need to align their team around a strong product vision.
Product Managers and Leaders who want to take their game to the next level. A strong Product Vision is at the heart of any great product.
Startup founders who need a strong pitch. The product vision will hone and craft what you want to bring to life.
A strong Product Vision provides the Product Trio (design, engineering and product managers) healthy constraints around how to define value from a customer and business perspective.
It’s easier to scale with people rather than with process. When there is a strong product vision, people are more likely to be on the same page - they can understand what you are trying to do and why.
A strong Product Vision inspires your team, stakeholders, investors, and customers. We want to work with 'missionaries not mercenaries' (because when the going gets tough, the mercenaries are out while the missionaries double down).
Your strategy is a plan to achieve your vision while including the business impacts you need to get there. The product vision is a benchmark against which you can evaluate your strategy - ask yourself, “Are we getting closer or further away from our Product Vision?"
A strong vision is a starting point for leadership. Leadership is about taking people somewhere. A strong Product Vision also helps leaders avoid the trap of self-aggrandizement. The leader becomes a servant of an important vision, not an important leader who needs to be served
A strong Product Vision becomes an invisible guide helping people make every day decisions. Without it, your team is either asking you about everything or making decisions in a vacuum.
As Marty Cagan says in his book Inspired, "When done well, the product vision is one of our most effective recruiting tools, and it serves to motivate the people on your teams to come to
Many people struggling to choose between two great ideas don't think that the root cause of this inability to choose is a weak product vision. But having a strong Product Vision provides a rubric.
The Four Hour Product Vision Sprint
Wed, Jan 10, 3:00 PM - 7:00 PM UTC
Jasper de Vries
Hi! Thanks for stopping by and checking out my class.
I come from Silicon Valley where I was part of three startups: one went public, one was acquired by eBay, and one crashed and burned hard. So I have seen all sides of growing and building a product (some less fun than others...)
Currently, I am an independent product advisor and coach. I help large companies and entrepreneurs launch and scale their business ideas.
I have delivered over 100 workshops and run accelerator programs for entrepreneurs and intrapraneurs. I also work 1:1 with teams who bring me in when they are stuck.
I have advised many of the world’s leading organizations on growth and profitability strategies. After receiving my MBA from The Harvard Business School, I worked at BCG before jumping into the start-up world.
10am-2pm Eastern, 4pm - 8pm CET
And this will include a break!
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you