4.9 (27)
2 Weeks
·Cohort-based Course
Master the essential skills for eCom success & AI in 2024. Develop a holistic marketing, product, GTM plan & pitch that gets buy-in & ROI.
4.9 (27)
2 Weeks
·Cohort-based Course
Master the essential skills for eCom success & AI in 2024. Develop a holistic marketing, product, GTM plan & pitch that gets buy-in & ROI.
Students from
Course overview
But:
1) There's limited insight into all e-commerce growth levers (marketing, product, GTM) - and how macro factors affect them - hampering your creative approach to drive revenue and/or profit.
2) You seek practical frameworks and AI applications for marketing, product management, and GTM (for new features or products) with an emphasis on contingency planning and scalability; to avoid any missed business opportunities and capture new ones.
3) You struggle to secure 2024 funding (media, headcount, technology investments) and measure ROI effectively; leading to conflicting priorities, potentially risking the ability to execute your division’s initiatives.
4) You need a fresh approach to achieve organizational alignment through revised OKRs, KPIs, and new models, to better tie in short-term goals with 1, 3, or 5 year company objectives and unlock full organization buy-in.
5) You have difficulty in winning C-suite and decision-maker support for 2024 strategy and resource allocation; which puts the overall success of of your team at risk.
6) There's insufficient opportunity for you to practice and refine quarterly/yearly plan pitches to secure backing from key budget holders; potentially stagnating your career ambitions and your overall team's perception within the organization.
That's why I built eCommerce 201.
Join the class, and you'll get a full look and application of top eCom learnings & initiatives that have driven >2x growth across growth brands (Vital Proteins, Everlane) and established brands (Nike, Walmart, EA, & Sony).
01
An eCom digital marketing, product, or biz ops (sr) manager or principal who wants to understand the formula to become a VP/General Manager
02
CEO/Founders or those in specialized eCom functions that want to apply the all growth levers, frameworks, op models that deliver eCom ROI
03
Anyone who wants to apply AI to eCom, accelerate their executive communication and get VC or C-level buy-in & resourcing (people, tools)
MAP IT OUT: Understand, evaluate and prioritize high-impact key growth levers for 1) top-line revenue OR 2) profitable growth focus
BUILD WITH AI: 3 tried & true frameworks/models for planning, prioritizing, & executing growth levers across GTM, marketing, product mgmt
ASSEMBLE IT: Frameworks to manage proper hiring & resourcing against your top priorities and rollout plan for 2024
PUT IT ALTOGETHER: Take your priorities & resources to build an actionable strategy, plan, & OGSMs (Objectives, Goals, Strategies, Metrics)
SUM IT UP: 3+ tangible templates & frameworks to effectively communicate your wins & learnings to executive leadership
PITCH IT & WIN IT: Turn your approach into reality through our own 'pitch day' - and learn how to establish quick wins in your org for '24
Interactive live sessions
Lifetime access to course materials
12 in-depth lessons
Direct access to instructor
1 projects to apply learning
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
eCommerce 201
4.9 (27 ratings)
Laura Thompson
Julie Schiro
Rusteen Haghi
Daisy Hu
Jennifer Tran
Olivia Pan
Jamie is an eCommerce exec with 14+ years of experience of driving digital & omnichannel growth across established brands (Nike, Walmart, EA, & Sony) and growth brands (Vital Proteins, Everlane). Notable highlights: She was on the founding team of Walmart's Online Grocery service, scaling from markets 1 to 1000+; as GM, built Nike's new Global Apparel eCommerce org & team from scratch and launched new product lines (maternity, yoga, Hijab); and as VP of Digital led Vital Protein's eCom team to profitable growth (team building, channel development via DTC & Amazon) that completed a full Nestle acquisition.
She has spoken at conferences such as eTail (West & East flagship events) on digital growth, acquisition, and profitability; and was a keynote speaker at signature events at her alma matters, UC Berkeley (MBA) and University of Southern California (Bachelors) and at UC Dublin. She has also recently been named 30 Most Influential (eCommerce) in '22 and Top Women in Retail on the Rise in '21.
Join an upcoming cohort
Cohort 6
$800
Dates
Payment Deadline
Don't miss out! Enrollment closes in 4 days
9 hours of content (6 modules), two 1:1s
October - At Your Own Pace
1.5 hours per module (async)
All modules - 1 through 6 - will be pre-recorded. You will have access to me via email and the Maven portal during the duration of the course, and the ability to schedule two 1:1 consulting sessions
1:1 Consulting Sessions (2x)
30 mins each
Aside from using the time for your pitch (if you desire), do you have any questions on course curriculum? Want a consult session on your business?
Have any top questions you've always wanted to ask your manager or leadership at work but didn't get to (or want to?) Let's chat!
Harnessing AI to Nail Your Next GTM Launch
What you'll learn
Prioritizing 5 ideas to GTM with, and how you’ll do it
Among infinite possible ideas, how do you know what to GTM with next? I’ll walk you through a decision making framework
How to leverage AI to expedite your next product launch
We'll go through ChatGPT prompts to help you jumpstart your product development cycle and save months of time
Why this topic matters
In 20 mins, we'll go over key tactics to help you achieve GTM success across your eCommerce business, from prioritizing what you should launch next based on size of impact
Get this free resource
Active hands-on learning
This course builds on live workshops, proven examples of frameworks & plans used to 2x eCommerce growth at Nike, Walmart, Everlane, & Vital Proteins - and time for each student to apply it to their organizational priorities
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and will graduate with a capstone project & pitch - as if you were pitching to your C-suite team
Real-Time Feedback and 1:1 Instructor Time
Each class will offer real-time feedback from your instructor.
Bonus office hours offer 2 additional hour sessions, each week, to ask any eCommerce 201 questions
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you. Stay connected with other eCom professionals after the course
Sign up to be the first to know about course updates.
Join an upcoming cohort
Cohort 6
$800
Dates
Payment Deadline
Don't miss out! Enrollment closes in 4 days