Mastering Innovation Methodology
Cohort-based Course
Discover the systematic, scalable and repeatable way to identify, validate and scale new ideas quickly.
Cohort-based Course
Discover the systematic, scalable and repeatable way to identify, validate and scale new ideas quickly.
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Hosted by
Jacob Dutton - Co-Founder & CEO @ Future Foundry & Creator of the Velocity™ Innovation Operating System.
Innovation coach to executives at Walgreens, Hilton, NBC, Microsoft and HSBC.
Course overview
We live in a rapidly changing world of customers, competitors and technology where every established company needs to find new ways to unlock growth, find efficiencies and make customers happier. But most organisations lack the frameworks, processes, and capabilities they need to create and capture new value.
Join a group of other corporate innovators and learn the methodology that has helped thousands of change-makers inside today's biggest corporates to break down internal barriers and invent the ventures, products, and services of tomorrow.
This cohort-based course includes teaching, projects, peer discussions, feedback from Jacob, Q&A's with leading innovators, case studies & resources, and access to our global Slack community.
01
Your approach to innovation feels unstructured, chaotic and ineffective.
02
Senior stakeholders company lack confidence in your ideas.
03
You're taking too long to get new ventures, products and services to market.
Most corporate innovators find that the core business prevents them from doing their best work. Discover how to put the fundamentals in place that engages your whole organisation in your innovation program and create a bullet-proof business case for change.
Companies rarely have a lack of ideas problem; they often have a focus problem. Implement the simplest way to identify new opportunities and establish 'company/opportunity fit' through horizon scanning, categorisation and prioritisation.
90% of new corporate innovation ideas fail. Break down the fastest way to validate new ideas and establish 'problem/solution fit' through more effective customer research, solution storyboarding and proposition prototyping.
Only 6% of CEOs are happy with the impact their innovation team has. Ship new initiatives and establish 'product/market fit' through easy-to-execute go-to-market, product and business model experiments that get your ideas into the hands of customers faster.
Today's innovation teams have read too many competing theories on how to get from idea to value. Simplify the hundreds of approaches, frameworks and tools I've learned and tested over 15 years into a single, codified, practical system.
01
Orientation (Week 1)
To get the most out of the course, you'll want to understand the expectations, how the platform works and who you're working with. In this first session, we'll cover:
02
Method Fundamentals (Week 2)
Before we get into the methodology, you must understand how each component fits together to create one seamless process with clear entry and exit criteria. In this module, you'll learn how the Velocity™ Innovation System turns:
03
Opportunity Identification (Week 3)
To be a successful innovator, you have to pursue the right opportunities. In this module, you'll learn how to use the Velocity™ Identification Sprint methodology to:
04
Idea Validation (Week 4)
Great innovation starts with ideas that are desirable to customers, technically feasible and commercially viable. In this module, you'll learn how to use the Velocity™ Validation Mission methodology to:
05
Initiative Scaling (Week 5)
Innovation means nothing unless you can actually get new ventures, products and services to market. In this module, you'll learn how to use the Velocity™ Scale Accelerator methodology to:
06
Methodology Implementation (Week 6)
Building a world-class corporate innovation engine requires more than a proven methodology; key fundamentals need to be in place for your new knowledge to turn into impact. In this module, you'll learn:
1.5hrs/Week: Wednesdays 16:00-17:30 GMT
1hr/Week: Self-guided
Set aside an hour weekly to complete your module's pre-work and reflections.
Any time
End of course
Celebrate everything you've accomplished and get access to your certification in a well-deserved graduation ceremony.
Dr. Taran Toor
Marni Allen
Sophie Lynch
Tiffany Bain
Mike Charyk
Alina Sisianu
01
Move faster by learning how to prioritise efficiency over anything else.
02
Gain more focus through better prioritisation and data-driven decision-making.
03
Demonstrate impact through a portfolio-led approach to innovation.
I've spent the last 15 years helping today's biggest companies like Hilton, NBC, Walgreens, HSBC and Microsoft to overcome innovation inertia and invent the ventures, products, and services of tomorrow. My deep-rooted belief is that innovation is a learned skill, not an innate talent and that with the right people, processes and platforms - every company on the planet can innovate with more speed, focus and impact.
Active, not passive
This course focuses on live workshops, AMAs with industry leaders who have been in your shoes and hands-on projects so you leave with new friends and a working innovation system.
Your community in lockstep
You'll be part of a highly curated set of peers who'll support your journey and act as a sounding board well after class ends.
Help whenever you need it
Can't make a class? They're all recorded and available. Need help cracking a problem? Hop into our exclusive Slack channels and get help from me and the broader community.
More than 80% of our participants have had our course reimbursed. In many cases, their company didn’t have a formal policy. It’s worth asking. This template is pre-drafted to make it easy for you and your employer to understand how the course benefits your role.
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