Take Your SaaS Selling to The NEXT Level
Use the power of psychology, voice and visuals to become a killer online SaaS seller and close deals without being boring.
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Course overview
Stop Losing Deals, Start Presenting Like a Boss!
In this 4-week bootcamp, you will learn to:
Learn the psychology of selling and how your non-verbals influence this
Sell with skilful storytelling
Perfect your speaking voice to stand out from the crowd
Master the "Discovery Call" to close more
business
Outbound messaging
This course is for you if:
01
You are part of a SaaS customer facing team and you are struggling with pipeline creation, meeting engagement and making demos come alive.
02
You are a SaaS enablement professional fighting to keep audiences captivated and engaged and/or experiencing low attendance rates.
03
You are a SaaS sales manager looking for creative ways to motivate your under-performing sales teams to increase revenue & digital presence.
Key outcomes
Power Your Non-Verbal Cues of Vocal Tone & Body Language
How you say things matters, an engaging tone and assertive body language will make you a high trust individual. You will learn the 6 components of good vocal tone and how to improve each one when presenting, persuading and negotiating. An engaging voice makes people want to liste
Understand the Psychology of Persuasion in today's modern world
Students will understand the role of the limbic brain, how it controls our emotions and how modern sellers need to communicate to influence audiences. Students will be introduced to the G.R.A.B.S methodology and how psychology plays a role in persuading any audience
Captivate With Storytelling
How to structure a compelling story that captivates and fires up the limbic brain is key to grabbing an audience. Students will be supplied with a simple framework and have the ability to get practise with one another.
Expert Feedback & Community Support
Practise makes perfect. Students will study the theory during the pre-work. The live calls are where students practise and get feedback from their peers where "iron sharpens iron"
Course syllabus
4 live sessions • 27 lessons
Week 1
Jan
31
Master Outbound Messaging when Prospecting on Email & Linkedin
Jan
31
Perfect Discovery & Win More Deals
Week 2
Feb
7
Power Your Voice; Sell with Story - B.S.
Week 3
Feb
14
Get Attention, Build Empathy & Drive Engagement - G.R.A.
Week 4
Bonus
- 📄
WATCH: See how your voice is like a musical instrument - see it this way from now on.
- 📄
WATCH - The Vocal House - The theory of vocal tone
- 📄
WATCH: Why effective breathing is so important when speaking and presenting.
- 📄
WATCH: How to easily get rid of your filler words!
- 📄
WATCH: Banish boredom and monotony with melody
- 📄
WATCH: How to use your voice and body language to sound influential.
- 📄
WATCH: Build trust with your arms and hands
- 📄
BONUS Read: Suspense Copy Ideas
- 📄
BONUS Video: Non-verbals are everything.
- 📄
BONUS Video: 4 Essential body language tips from a world champion public speaker
- 📄
WATCH: Tell a story like a pro
- 📄
MAKE A COPY - Storytelling Template (PDF)
- 📄
7 Story Plots
- 📄
READ: Presentation Design: The definitive guide 2021
- 📄
BONUS Video: Arnold Schwarzenegger's story...
- 📄
BONUS Video: Steve Job's 2005 Stanford Commencement Address
- 📄
BONUS Video: Oprah's Life Advice
- Length: 7-10 minutes
- You will be given feedback from your colleagues on the G.R.A.B.S. methodology
- You can decide to use slides or not
- Pitch your solution using no more than 5 slides (ideally 3)
- You can choose to pitch just your solution or you can both pitch & demo
- Bonus: Use tools like Mentimeter
- You will present in breakout groups of 4
- 📄
MAKE A COPY - "Preso Idol" - How to Prepare and What to Expect!
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PDF COPY - "Preso Idol" - How to Prepare and What to Expect!
- 📄
7 Presentation Structure Ideas
- 📄
Simple 5 slide presentation structure using G.R.A.B.S.
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Simple 5 slide presentation structure using G.R.A.B.S.
- 📄
EXAMPLE Preso - One Slide One Idea
- 📄
A look at mmhmm
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BOOK SUMMARY: The Micro-script Rules
- 📄
Mentimener
- 📄
Prezi Video
B - Be Engaging with Your Non-Verbals
B - Be Engaging with Your Non-Verbals
According to research by Dr. Albert Mehrabian, non-verbal communication conveys 80+ % of how we think and feel to our audience. Non-verbals are our tone of voice and body language.
For effective and meaningful communication about emotions, your words need to match your tone and body language. This is critical to build trust and engagement with your audience/clients.
Features and functions will convey facts; your non-verbals will help win the heart.
S - Sell With Story and Superior Audio-Visual Production
S - Sell With Story and Superior Audio-Visual Production
"Storytelling connects us, helps us make sense of the world, and communicates our values and beliefs. A good story makes us think and feel, and speaks to us in ways that numbers, data, and presentation slides simply can't." - Forbes.com
In this module, you will learn the structure of a good story as well as how to tell it with easy to use templates. You will also review and audit each others home office tech set up.
When you sound and look good it will reduces your audience's cognitive load.
"Preso Idol" - How to Prepare and What to Expect!
"Preso Idol" - How to Prepare and What to Expect!
In preparation for your final virtual session, here are some templates and ideas on how to structure your presentation as well as what to expect.
Product Demos & Book Summaries
Product Demos & Book Summaries
Here are a few recordings and demos of the software we have used in this course.
What students are saying
Trusted by SAP, Salesforce & Google
Alistair Davis
Alistair Davis
Chief Speaking Officer
The difference between a bad presentation or demo and an outstanding one is noticeable.
In my 24 year career spanning software sales(Oracle), acting, voice acting and coaching, I have learned that:
A good presentation can mean the difference between making your quota or not.
The purpose of this course is to make sure that you WOW your prospects and clients every time.
When you sign up, you will experience why over 5000 professionals have consistently given me a net promoter score of over 88% and above. My clients include SAP, Salesforce, Google to name a few.
I make learning fun, engaging and always practical.
If you are in SaaS and deal in sales or product demos in any way, this course is for you.
3 Week Course schedule
2.5 Hours Per Week Including Live Calls
How to grab attention, build empathy & highlight pain which your solution solves
90 minutes
What we will discuss:
- G.R.A.B.S Methodology
- Understand Limbic Theory & how this impacts modern sellers
- How to open to get an audience's attention
- KNOW your customer's pains & gains
- Question asking techniques to build empathy, highlight pain & solve
Power your non-verbal cues, improve your home tech & practise delivering a story
90 minutes
In this live call:
- Feedback on your home office tech
- Power your presenting voice
- Structure of your presentation
- Storytelling framework
- Physicality and body language
- Write a customer centric story and practise delivering it.
BONUS - Mastering the software "Discovery Call"
60 minutes
In this bonus hour, you will hear from a discovery call expert on the optimal way to conduct a discovery call for technology sales:
- The attitude of extreme curiosity
- Format
- Types of questions to ask
The discovery call is your best opportunity to close the business.
BONUS - Outbound messaging for getting more leads
60 minutes
In this hour, students will hear from a master of outbound(over 500 successful outbound campaigns) on how to get more business on Linkedin and cold email outreach!
Final Practical - Preso Idol where "Iron sharpens Iron"!
90 minutes
In this live call:
- Students will get the chance to showcase their new skills to fellow students in private groups
- For those feeling brave enough, there will also be the opportunity to present to the group at large
- Spot prizes will be on offer!
What are you waiting for?
Learning is better with cohorts
Active, not passive
This course focuses on live workshops and hands-on projects
Learn with a cohort of peers
You’ll be learning in public through breakout rooms and an engaged community
Learn with a cohort of peers
Surround yourself with like-minded people who want to grow alongside you