Jorge is a Consumer Goods marketing expert with +20 years of track record building iconic brands at P&G and Anheuser-Busch InBev.

He was VP for Corona beer in Mexico and Head of Marketing for the North American West Region at Anheuser-Busch, leading the brand, media, experiential and trade marketing teams.

As part of his international career, he has worked in Belgium, The Netherlands, Greece, Italy, France, Mexico and the United States.

Since the 2018 California recreational legalization, he has advised or co-created +20 brands in the canna/hemp and plant-based space, and served as fractional CMO.

Jorge has a Master’s in Marketing Science from the University of Leuven (Belgium), a bachelor’s degree in Management from the UdeG (Mexico), and has completed advanced marketing certifications at the Kellogg School of Management and Copenhagen Business School (Neuromarketing).

Jorge is a lifelong student of consumer neuroscience, mass psychology, semiotics, and symbolism. He is based in Los Angeles, CA.

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