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How to Build High Growth Consumer Brands with Neuromarketing

1 Day

·

Cohort-based Course

Unlock the Power of Neuromarketing and quickly increase brand sales and consumer loyalty.

Hosted by

Jorge C. Inda Meza

20 years leading iconic brands: Tide, Pampers, Corona, Bud. ex-P&G, ex AB InBev.

Course overview

A Practical Consumer Psychology Bootcamp to Drive Brand Sales

Find the brand attributes that will make consumers choose you over competition, even in the most competitive markets.


Escape the commodity trap by creating a captivating brand world.


Go from strategy to execution in days & weeks, not months — and without spending a fortune.

Who is this bootcamp for

01

CPG startup founders & Shopify store owners seeking to differentiate their brand in a sea of competitors and accelerate growth.

02

Business owners that need to bring brand building capabilities in-house quickly and at 1/20th of the fees of consuting companies.

03

Marketing agencies that want to install Brand Strategy as a new service & level up their offer.

A hands-on training that gets results

Find the "I need that!" button in the mind of your customers

Apply neuromarketing techniques in your messaging and visual elements to engage and captivate — win the loyalty of consumers ethically and to their highest service consumers.

Craft a Brand Story that makes the world listen

Understand why mental availability is superior to brand awareness. Develop a narrative that earns the attention — and wallet of your market.

Create a Brand World that consumers crave to join

Go beyond the regurgitated internet advice on the internet on brand archetypes.

Learn the alchemy that generates fascinating brand worlds that people want to dwell and share with others.

Build a multi-dimensional brand strategy that is easy to execute —and hard to copy

Align your brand's purpose with the the values and desires identity of your market. Carry that purpose throughout every element of your brand: From Social to Packaging, from Email Marketing through physical retail.

Differentiate and elevate your brand vs. large and well-funded competitors

No matter your brand's position in the market or how big your competitors are, build a unique advantage that nobody can match.

Our Founders Get Results

        Working with Growth Legion has been one of the best business decisions we have ever made. Our new marketing concept is beyond anything we had hoped for. Jorge and his team guided us through every step. From design of new marketing materials to a new identity design. We highly recommend them to any company looking for strategic branding.
Joe Heinrich

Joe Heinrich

CEO, Two Heads Co
        I have worked with Jorge and his team for five years and their work product is exemplary Jorge's strategic thinking is always on point, and has built a reputation of over delivering. He is an MVP on every team and ever project I have ever worked with him on!
Marco Hoffman

Marco Hoffman

CEO, Evergreen Herbal
        JC and his team are a powerhouse — 100% best in show at what they do. Through his marketing and brand creation expertise we developed a unqiue and powerful positioning worthy of our brand.
Shelly O'Neill

Shelly O'Neill

CEO, OEA Agency
        Due to Jorge’s acumen, creativity and guidance, our brand assets improved manyfold. His orchestration enabled Sitka® to discover a true and compelling brand identity.
Jeffrey Graham

Jeffrey Graham

CEO, Stika House
        JC helped us build an incredible brand foundation for our Oregon cannabis stores. From identifying the right insights, to developing the mission and positioning of our company, to the tagline. Extraordinary!
Ashok Fernando

Ashok Fernando

Co-founder, Advanced DNA
        We used Growth Legion’s Brand Alchemy model to create a truly unique personality for our new chocolate brand. Our brand now stands apart from all others in the marketplace.
Shani Delamour

Shani Delamour

CEO, Swag Chocolates
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The only program with a 10X Guarantee:


If you feel you didn't receive at least 10 times the value of your investment, we will refund 100% of your tuition.


Zero risk. Infinite upside.

Meet your coach

Jorge C. Inda Meza

Jorge C. Inda Meza

Founder | CMO

Jorge is a Consumer Goods marketing expert with +20 years of track record building iconic brands at P&G and Anheuser-Busch InBev.


He was VP for Corona beer in Mexico and Head of Marketing for the North American West Region at Anheuser-Busch, leading the brand, media, experiential and trade marketing teams.


As part of his international career, he has worked in Belgium, The Netherlands, Greece, Italy, France, Mexico and the United States.


Since the 2018 California recreational legalization, he has advised or co-created +20 brands in the canna/hemp and plant-based space, and served as fractional CMO.


Jorge has a Master’s in Marketing Science from the University of Leuven (Belgium), a bachelor’s degree in Management from the UdeG (Mexico), and has completed advanced marketing certifications at the Kellogg School of Management and Copenhagen Business School (Neuromarketing).


Jorge is a lifelong student of consumer neuroscience, mass psychology, semiotics, and symbolism. He is based in Los Angeles, CA.  

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How to Build High Growth Consumer Brands with Neuromarketing

Mind Your Branding™

01

How Brands Grow

We kick off with a first-principles overview of what it takes to grow brands, no matter the category, competition, or budgets.

  • A simple framework of growth strategies that work 100% of the time
  • How to easily beat 90% of your competitors
  • The fastest way to grow brands
  • 3 extremely cost-effective ways to grow

02

How Minds Change

We swiftly move along and explore the essence of marketing: to change minds and behavior — and how we go about it.

  • Why using marketing psychology is the most powerful tool in your brand kit
  • How can we persuade virtually everyone — and how successful brands do this (with examples and templates)

03

The 7 Levers of Mind Changing

Based on the breakthrough work of behavioral scientists and psychologists, we identify the proven 7 ways that minds are persuaded to change.

  • The 7 levers
  • Examples and templates
  • Real-time practice

04

21 Brain Buttons to Persuade

Deep dive into the tactics and tools. The nitty-gritty of marketing psychology and applied consumer neuroscience. Each of these tactics is powerful on its own. Combined, they will supercharge your brand for fast growth.

  • The 21 "brain buttons"
  • Examples
  • Real-time practice

05

Mind Your Branding™

Finally, we bring it all together on a simple, but profound mental model for marketing persuasion.

We leave this workshop armed with the most sophisticated marketing psychology tools to grow brands and increase revenue, loyalty, and create lifelong consumer fans.

  • The method in a nutshell
  • The 30-60-90 day plan
  • What do to tomorrow to win

Course schedule

3-6 hours per week
  • Thursday & Tuesday

    12:00pm - 2:00pm PST

    In these live sessions, we will go over key marketing psychology principles & tactics, and dozens of successful campaign examples.


    You will have the ability to practice in real time and ask questions & suggestions customized to your brand.

  • Weekly projects

    2+ hours per week

    After each live session, you and your team have an opportunity to revisit and enhance your startegies and plans, get feedback from customers and start implementing your work!

    You will work at your own pace, and the chance to get support if you get stuck.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

Who should apply to this workshop?
Can I bring my team along?
What’s the refund policy?
Should I hire a brand consutant instead of joining this cohort?
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
Can I expense this training to my company?
I have more questions, can we discuss?
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Be the first to know about upcoming cohorts

How to Build High Growth Consumer Brands with Neuromarketing