How to Build High Growth Consumer Brands with Neuromarketing
1 Day
·Cohort-based Course
Unlock the Power of Neuromarketing and quickly increase brand sales and consumer loyalty.
How to Build High Growth Consumer Brands with Neuromarketing
1 Day
·Cohort-based Course
Unlock the Power of Neuromarketing and quickly increase brand sales and consumer loyalty.
Course overview
A Practical Consumer Psychology Bootcamp to Drive Brand Sales
Find the brand attributes that will make consumers choose you over competition, even in the most competitive markets.
Escape the commodity trap by creating a captivating brand world.
Go from strategy to execution in days & weeks, not months — and without spending a fortune.
Who is this bootcamp for
01
CPG startup founders & Shopify store owners seeking to differentiate their brand in a sea of competitors and accelerate growth.
02
Business owners that need to bring brand building capabilities in-house quickly and at 1/20th of the fees of consuting companies.
03
Marketing agencies that want to install Brand Strategy as a new service & level up their offer.
A hands-on training that gets results
Find the "I need that!" button in the mind of your customers
Apply neuromarketing techniques in your messaging and visual elements to engage and captivate — win the loyalty of consumers ethically and to their highest service consumers.
Craft a Brand Story that makes the world listen
Understand why mental availability is superior to brand awareness. Develop a narrative that earns the attention — and wallet of your market.
Create a Brand World that consumers crave to join
Go beyond the regurgitated internet advice on the internet on brand archetypes.
Learn the alchemy that generates fascinating brand worlds that people want to dwell and share with others.
Build a multi-dimensional brand strategy that is easy to execute —and hard to copy
Align your brand's purpose with the the values and desires identity of your market. Carry that purpose throughout every element of your brand: From Social to Packaging, from Email Marketing through physical retail.
Differentiate and elevate your brand vs. large and well-funded competitors
No matter your brand's position in the market or how big your competitors are, build a unique advantage that nobody can match.
How to Build High Growth Consumer Brands with Neuromarketing
Our Founders Get Results
Joe Heinrich
Marco Hoffman
Shelly O'Neill
Jeffrey Graham
Ashok Fernando
Shani Delamour
The only program with a 10X Guarantee:
If you feel you didn't receive at least 10 times the value of your investment, we will refund 100% of your tuition.
Zero risk. Infinite upside.
Meet your coach
Jorge C. Inda Meza
Founder | CMO
Jorge is a Consumer Goods marketing expert with +20 years of track record building iconic brands at P&G and Anheuser-Busch InBev.
He was VP for Corona beer in Mexico and Head of Marketing for the North American West Region at Anheuser-Busch, leading the brand, media, experiential and trade marketing teams.
As part of his international career, he has worked in Belgium, The Netherlands, Greece, Italy, France, Mexico and the United States.
Since the 2018 California recreational legalization, he has advised or co-created +20 brands in the canna/hemp and plant-based space, and served as fractional CMO.
Jorge has a Master’s in Marketing Science from the University of Leuven (Belgium), a bachelor’s degree in Management from the UdeG (Mexico), and has completed advanced marketing certifications at the Kellogg School of Management and Copenhagen Business School (Neuromarketing).
Jorge is a lifelong student of consumer neuroscience, mass psychology, semiotics, and symbolism. He is based in Los Angeles, CA.
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How to Build High Growth Consumer Brands with Neuromarketing
Mind Your Branding™
01
How Brands Grow
We kick off with a first-principles overview of what it takes to grow brands, no matter the category, competition, or budgets.
- A simple framework of growth strategies that work 100% of the time
- How to easily beat 90% of your competitors
- The fastest way to grow brands
- 3 extremely cost-effective ways to grow
02
How Minds Change
We swiftly move along and explore the essence of marketing: to change minds and behavior — and how we go about it.
- Why using marketing psychology is the most powerful tool in your brand kit
- How can we persuade virtually everyone — and how successful brands do this (with examples and templates)
03
The 7 Levers of Mind Changing
Based on the breakthrough work of behavioral scientists and psychologists, we identify the proven 7 ways that minds are persuaded to change.
- The 7 levers
- Examples and templates
- Real-time practice
04
21 Brain Buttons to Persuade
Deep dive into the tactics and tools. The nitty-gritty of marketing psychology and applied consumer neuroscience. Each of these tactics is powerful on its own. Combined, they will supercharge your brand for fast growth.
- The 21 "brain buttons"
- Examples
- Real-time practice
05
Mind Your Branding™
Finally, we bring it all together on a simple, but profound mental model for marketing persuasion.
We leave this workshop armed with the most sophisticated marketing psychology tools to grow brands and increase revenue, loyalty, and create lifelong consumer fans.
- The method in a nutshell
- The 30-60-90 day plan
- What do to tomorrow to win
Course schedule
3-6 hours per week
Thursday & Tuesday
12:00pm - 2:00pm PST
In these live sessions, we will go over key marketing psychology principles & tactics, and dozens of successful campaign examples.
You will have the ability to practice in real time and ask questions & suggestions customized to your brand.
Weekly projects
2+ hours per week
After each live session, you and your team have an opportunity to revisit and enhance your startegies and plans, get feedback from customers and start implementing your work!
You will work at your own pace, and the chance to get support if you get stuck.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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