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How to Build High Growth Consumer Brands with Neuromarketing

Cohort-based Course

Learn and apply powerful consumer neuroscience strategies to instantly differentiate your brand & increase sales – without overwhelm.

Hosted by

Jorge C. Inda Meza

20 years leading iconic brands: Tide, Pampers, Corona, Bud. ex-P&G, ex AB InBev.

Course overview

A Practical Brand Building Bootcamp to Create a Unique Advantage — FAST.

Find the brand attributes that will make consumers choose you over competition, even in the most competitive markets.


Escape the commodity trap by creating a captivating brand world.


Go from strategy to execution in days & weeks, not months — and without spending a fortune.

Who is this bootcamp for

01

CPG startup founders & Shopify store owners seeking to differentiate their brand in a sea of competitors and accelerate growth.

02

Business owners that need to bring brand building capabilities in-house quickly and at 1/20th of the fees of consuting companies.

03

Marketing agencies that want to install Brand Strategy as a new service & level up their offer.

A hands-on training that gets results

Find the "I need that!" button in the mind of your customers

Apply neuromarketing techniques in your messaging and visual elements to engage and captivate — win the loyalty of consumers ethically and to their highest service consumers.

Craft a Brand Story that makes the world listen

Understand why mental availability is superior to brand awareness. Develop a narrative that earns the attention — and wallet of your market.

Create a Brand World that consumers crave to join

Go beyond the regurgitated internet advice on the internet on brand archetypes.

Learn the alchemy that generates fascinating brand worlds that people want to dwell and share with others.

Build a multi-dimensional brand strategy that is easy to execute —and hard to copy

Align your brand's purpose with the the values and desires identity of your market. Carry that purpose throughout every element of your brand: From Social to Packaging, from Email Marketing through physical retail.

Differentiate and elevate your brand vs. large and well-funded competitors

No matter your brand's position in the market or how big your competitors are, build a unique advantage that nobody can match.

Our Founders Get Results

        JC and his team are a powerhouse — 100% best in show at what they do. Through his marketing and brand creation expertise we developed a unqiue and powerful positioning worthy of our brand.
Shelly O'Neill

Shelly O'Neill

CEO, OEA Agency
        I have worked with Jorge and his team for five years and their work product is exemplary Jorge's strategic thinking is always on point, and has built a reputation of over delivering. He is an MVP on every team and ever project I have ever worked with him on!
Marco Hoffman

Marco Hoffman

CEO, Evergreen Herbal
        Due to Jorge’s acumen, creativity and guidance, our brand assets improved manyfold. His orchestration enabled Sitka® to discover a true and compelling brand identity.
Jeffrey Graham

Jeffrey Graham

CEO, Stika House
        JC helped us build an incredible brand foundation for our Oregon cannabis stores. From identifying the right insights, to developing the mission and positioning of our company, to the tagline. Extraordinary!
Ashok Fernando

Ashok Fernando

Co-founder, Advanced DNA
        We used Growth Legion’s Brand Alchemy model to create a truly unique personality for our new chocolate brand. Our brand now stands apart from all others in the marketplace.
Shani Delamour

Shani Delamour

CEO, Swag Chocolates
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The only program with a 10X Guarantee:


If you feel you didn't receive at least 10 times the value of your investment, we will refund 100% of your tuition.


Zero risk. Infinite upside.

Meet your coach

Jorge C. Inda Meza

Jorge C. Inda Meza

Founder | CMO

Jorge is a Consumer Goods marketing expert with +20 years of track record building iconic brands at P&G and Anheuser-Busch InBev.


He was VP for Corona beer in Mexico and Head of Marketing for the North American West Region at Anheuser-Busch, leading the brand, media, experiential and trade marketing teams.


As part of his international career, he has worked in Belgium, The Netherlands, Greece, Italy, France, Mexico and the United States.


Since the 2018 California recreational legalization, he has advised or co-created +20 brands in the canna/hemp and plant-based space, and served as fractional CMO.


Jorge has a Master’s in Marketing Science from the University of Leuven (Belgium), a bachelor’s degree in Management from the UdeG (Mexico), and has completed advanced marketing certifications at the Kellogg School of Management and Copenhagen Business School (Neuromarketing).


Jorge is a lifelong student of consumer neuroscience, mass psychology, semiotics, and symbolism. He is based in Los Angeles, CA.  

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How to Build High Growth Consumer Brands with Neuromarketing

The 3A Model™ for Brand Acceleration

01

Aim

Here is where we build the foundation for a dominant brand:

  • Uncover the cornerstone of your brand
  • Utilize the 4 C's to map out your competitive strategy — quickly and without overwhelm
  • Learn hyper-efficient methods to get research and user feedback, at virtually no cost.

02

Advantage

Next, we enginner an unassailable advantage vs. any competitor, no matter how large or well funded.

  • Build superior feature set
  • Identify the right emotional benefits
  • Create an unforgettable brand personality

03

Action

Last, we build our strategy on top the AIM and ADVANTAGE we developed:

  • Craft or refine your brand story
  • Define the visual world of your brand
  • Outline your content pillars and brand narrative

Course schedule

3-6 hours per week
  • Tuesdays & Fridays

    12:00pm - 1:30pm PST

    On these live sessions we will go over the key brand frameworks customized for your brand. You will have the ability ask questions, suggestions from your pers and get feedback (if desired) on your brand strategy.

  • Weekly projects

    2+ hours per week

    After each live session, you and your team have an opportunity to revisit and enhance your startegies and plans, get feedback from customers and start implementing your work!

    You will work at your own pace, and the chance to get support if you get stuck.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

Who should apply to this workshop?
Can I bring my team along?
What’s the refund policy?
Should I hire a brand consutant instead of joining this cohort?
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
Can I expense this training to my company?
I have more questions, can we discuss?
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How to Build High Growth Consumer Brands with Neuromarketing