Cohort-based Course
Learn psychological techniques to tease out surprising truths from your customers—and turn them into decisions your team can't ignore.
This course is popular
5 people enrolled last week.
Cohort-based Course
Learn psychological techniques to tease out surprising truths from your customers—and turn them into decisions your team can't ignore.
This course is popular
5 people enrolled last week.
I've worked with
Course overview
Everyone talks about customer interviews.
But no one shows you how to do them. Or how to make those conversations count.
Sure, there are blogs and books galore on what questions to ask your customers.
But questions are only the beginning.
They won't help you dig deep with your customers, or turn those insights into action.
Most marketers I know struggle with both, but no one is talking about it.
So let me tell you what no one else is:
Customer research isn't just about understanding your customers.
It's about understanding people at every stage of the research process:
The leaders who need to buy into your process.
The customers who hold the answers you're after.
The teams who'll turn your insights into action.
To create real impact with your research, you need to nail 4 critical phases:
1. Get leadership to buy-in on your research.
2. Go beyond surface answers to real customer insights.
3. Turn mountains of data into clear patterns.
4. Present findings that inspire real action.
Miss any one of these, and all that interview effort goes to waste.
But when you understand the psychology behind each phase?
You become more than just someone who "talks to customers."
You become the bridge between the customer voice and business decisions.
The trusted expert everyone turns to for customer insights.
That's exactly what this cohort is about.
It won't just be a bunch of psych theories or generic research playbooks.
I'm sharing everything I've learned from 14+ years of qualitative research, 1000+ customer interviews, and psychotherapy training – packaged into a clear process you can make your own (with my templates & scripts).
One that helps you spot insights others miss, and turn them into decisions your team can't ignore.
01
Something feels off in your customer interviews. You get okay insights, but you're not positive it's the full story. Did you go deep enough?
02
You've got solid interview data but no reliable method for analysis. You second-guess your findings, and so does your team.
03
You've got good insights, but can't get buy-in. All that interview effort going to waste. What's missing? Why can't they see what you see?
From "Should we talk to customers?" to "When do we start?".
Walk out of every customer call knowing you got the full story.
Be the bridge between raw data and strategic decisions.
Become the customer expert everyone listens to.
Live interview demonstration.
Watch me bridge theory to action with a live interview of someone in the class.
Feedback on your technique.
Time to practice and get personalized feedback between sessions.
Bonus resources to cement your learning.
Proven templates and scripts for every stage of the research process.
Private community of peers.
Share homework, swap insights, and tackle challenges with like-minded peers.
6 interactive live sessions
Lifetime access to course materials
In-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Beyond the script: Master the art & psychology of customer interviews
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Katie T
Maggie W
Karen S
Alina A
Kranthi K
Jenn D
Natasha B
Kathryn M
Adam P
Arit N
Mabel R
Em Thomas
Matthew H
Garrett J
Sophia D
Jesica L
Everything I teach comes from what I’ve studied—qualitative research, behavioural psychology, jobs to be done theory, and psychotherapy—plus 14+ years of real-world research experience.
This training shares the same process clients pay five-figures for to turn research into real insights and decisions.
It’s not just theory or one-size-fits-all advice. It’s a practical, proven approach I use with businesses every day.
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