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Beyond the Script: Master the art & psychology of customer interviews
4.8 (8)
3 Days
·Cohort-based Course
Go beyond the interview script. Learn to surface the real truth from your customers—so your product lands and your marketing resonates.
Beyond the Script: Master the art & psychology of customer interviews
4.8 (8)
3 Days
·Cohort-based Course
Go beyond the interview script. Learn to surface the real truth from your customers—so your product lands and your marketing resonates.
clients include
Course overview
Want to be the customer whisperer in the room?
There’s a dark moment after a customer interview that no one really talks about.
It’s that moment when:
The interview felt like it went well.
The customer was friendly.
You asked good questions.
Got decent answers.
But then?
Your mind starts to wonder:
"Did I ask the right things?"
"Did I go deep enough?"
"What if I missed something important?"
This is the gap between talking to customers and trusting what you heard.
That uneasy space between “the call felt good” and “we got what exactly we needed.”
The tension is more common than most people like to admit, especially because there's no real interview training out there.
So you wing it.
Rely on instinct.
Hope it gets better with practice.
But how do you know you're practicing the right things?
How do you know you're not just reinforcing bad habits?
That's the problem Beyond the Script was built to solve.
This workshop is for you if...
01
You're tired of leaving customer calls wondering, “Did I miss something?”
02
You want a provestructure for the call—that sharpens your instincts, not stifles them.
03
You’re not sure how to dig deeper without leading or biasing the customer.
Key outcomes
Know what “good” sounds like
Define it before the call even starts—so you’re tuned to real insight, not just interesting answers.
Prep like a pro
Most people prep their questions. The pros prep their ears. Walk in knowing what to listen for—and why it matters.
Structure the call
…without boxing it in. The goal isn’t control—it’s clarity that lets you stay human in the moment.
Build instant rapport
Use psychology-backed techniques to earn trust early—even if the customer is cold, curt, or distracted.
Go beyond the surface
Most interviews skim the top. You’ll learn how to go deeper—without leading or biasing the response.
Transform “difficult” calls
When customers shut down, ramble, or resist—you’ll know how to draw them out without pushing too hard.
Sharpen your instincts
Build fluency that sticks—so every interview makes you smarter, not just busier.
Be the go-to for real insight
Become the person your team turns to when they want real customer insights.
This course includes
4 interactive live sessions
Lifetime access to course materials
9 in-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Beyond the Script: Master the art & psychology of customer interviews
Course syllabus
Week 1
Apr
29
The psychology behind effective interviewing
Apr
30
Structure that doesn’t kill the spark
May
1
The art of the interview
Post-course
May
2
Bonus AMA with Hannah
Bonus
Finding the right people
Prepping for the call
Seeing it in action
After the call
4.8 (8 ratings)
What students are saying
Meet your instructor
Hannah Shamji
Former psychotherapist turned customer researcher
My work blends 15 years of research experience with a deep foundation in psychology.
That means I don’t just talk to customers—I decode them. In this workshop, I’ll show you how to do the same:
Run interviews that crack your customers wide open (don’t worry, just metaphorically)—so you can turn rich insight into sharp business decisions.
Be the first to know about upcoming cohorts
Beyond the Script: Master the art & psychology of customer interviews
This workshop is focused on interviewing—what happens before, during, and in the room. We won’t cover:
🚫 Data analysis
This workshop won’t cover how to analyze qualitative data, but you’ll get a simple cheat sheet to help you get started.
🚫 Sharing findings
Super important and deserves its own training. But you’ll get a quick reference sheet to help you frame findings that spark action.
🚫 Quant methods
This workshop is focused on deep, 1:1 qualitative interviews—not methods that rely on scale.
Frequently Asked Questions
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The customer interview question bank
Grab my free guide to see how I ask questions that lead to real insight from your customers, not just polite aord interesting answers.
Grab the Question Bank