Everyone talks about customer interviews.

But no one shows you how to do them. Or how to make those conversations count.

Sure, there are blogs and books galore on what questions to ask your customers.

But questions are only the beginning.

They won't help you dig deep with your customers, or turn those insights into action.

Most marketers I know struggle with both, but no one is talking about it.

So let me tell you what no one else is:

Customer research isn't just about understanding your customers.

It's about understanding people at every stage of the research process:

The leaders who need to buy into your process.

The customers who hold the answers you're after.

The teams who'll turn your insights into action.

To create real impact with your research, you need to nail 4 critical phases:

1. Get leadership to buy-in on your research.

2. Go beyond surface answers to real customer insights.

3. Turn mountains of data into clear patterns.

4. Present findings that inspire real action.

Miss any one of these, and all that interview effort goes to waste.

But when you understand the psychology behind each phase?

You become more than just someone who "talks to customers."

You become the bridge between the customer voice and business decisions.

The trusted expert everyone turns to for customer insights.

That's exactly what this cohort is about.

It won't just be a bunch of psych theories or generic research playbooks.

I'm sharing everything I've learned from 14+ years of qualitative research, 1000+ customer interviews, and psychotherapy training – packaged into a clear process you can make your own (with my templates & scripts).

One that helps you spot insights others miss, and turn them into decisions your team can't ignore.