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Launch offer: The first 5 attendees use LAUNCHVIP for a 50% discount

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Course Dates: Weekly Live Sessions

May 8 - May 29

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TL;DR

AI is transforming product development—and leadership.

This 4-week, hands-on course is your launchpad into the future of product leadership taught by serial entrepreneur Anne Cocquyt, award-winning instructor at UC Berkeley's Product Management Class.

You'll form cross-functional teams to build real, working products from scratch—completely outside of your day job—so you can safely explore the latest AI tools, product management frameworks, and leadership strategies that drive speed and innovation.

You'll use tools like Lovable, Otter, ChatGPT, Gemini, Claude, Bolt, Cursor, V0.dev, GoZigZag, Grok, NotionAI, Bubble, Dovetail, Craft.io, GLIDR, FullStory, Beautiful.ai and many more, to go from idea to launch. Along the way, you'll master AI-enhanced decision-making, product design, rapid experimentation, and team collaboration.

This is not a theory course.

This is you with a team, building an actual working MVP with AI —learning how to lead and ship faster than ever before.

!! This is not a course to learn how to build AI into your product but how to use AI to build a better product faster !!

You’ll strengthen your innovation mindset, sharpen your leadership, and experience what it’s like to lead fast, informed, and with AI fully in the loop.

4 weeks

Thursdays, 9:00-10:30am PST live

All sessions will be recorded

Anne is an award-winning instructor at UC Berkeley's most popular Product Management Class.



The Course is part of the GUILD Academy where Anne has trained hundreds of professionals in innovation, product thinking, startup growth, and leadership through real-world, project-based programs and accelerators. The GUILD Academy programs have been licensed by governments to educate and accelerate company leaders. For more details visit letsguild.com

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DETAILED DESCRIPTION

AI-Powered Product Lab is a 4-week hands-on course that rewires how professionals lead product innovation. In this course, you'll build a real, working product from scratch based on your idea using the latest AI tools —all outside the constraints of your day job.

This course is for product leaders and innovators who want to:

🤩 Move faster, decide smarter, and lead like you're building the next great startup—with AI as your competitive edge

🤩 Apply core product frameworks (Design Thinking, RICE, Lean Canvas) while accelerating them with AI tools

🤩 Build and launch an actual MVP with real user testing

🤩 Learn to lead cross-functional teams in fast-moving, ambiguous environments

🤩 Gain Gen AI fluency and the confidence to embed these tools and approaches inside your organization

AI-Powered Product Lab is a safe sandbox where experienced professionals break out of corporate constraints and build with speed, creativity, and impact. This is not a course about AI theory. This is about using real tools to make real products—and becoming the kind of modern leader every company needs.

WHY THIS COURSE:

Product management is changing rapidly. AI tools are reshaping how we discover, build, and test ideas but also how we work in teams and lead. Most organizations are stuck in slow, outdated workflows, hesitant to use new tools and many professionals are overwhelmed by the sheer volume of new tools hitting the market every day.

What is your Product AI IQ?

Take the 2-min Quiz and find out!

https://form.typeform.com/to/vT0QgjuE

This course is different. In 4 weeks, you’ll:

✅ Build a real product using modern AI-first tools (not just mockups)

✅ Learn through action—every session is live, practical, and project-based

✅ Work in a cross-functional team just like you would in your company or a startup

✅ Use AI to accelerate customer research, ideation, prioritization, prototyping, testing, storytelling, and pitching

You’ll walk away with a fresh lens on AI-powered product management that your company can't ignore.

WHO SHOULD JOIN:

This course is for:

✔️ Mid-to-senior level PMs, product-focused founders, innovation leads, and cross-functional professionals (engineers, designers, marketers, data scientists, product ops, etc.)

✔️ Leaders at big companies who want to bring startup speed and AI superpowers into their org

✔️ Professionals who already have product experience and want to experiment, level up, and drive change

❌ This is not a foundational course for beginners.

Most students will be at the Sr. PM / Sr. Engineer / Sr. Designer level and above and understand PM frameworks. If you’re a Director, VP, or CxO-level leader focused on product and innovation, this course is designed to challenge and elevate your leadership.

This is also a great course of early-stage founders wanting to the push the boundaries of what is possible with the latest AI tools before they hire a CTO or find a technical co-founder.

WHERE ELSE CAN YOU LEARN THIS?

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This is a one-of-a-kind course that combines live instruction, AI-native tools, product-building, team collaboration, and leadership development.

The hands-on practical nature differentiates this course from many others and if new tools emerge, we immediately integrate them into the course.

You won’t find this opportunity to test while being guided by an instructor and guest speakers who understand the pros and cons of the avalanche of AI tools and how to use them in your day-to-day.

OUTCOMES YOU CAN EXPECT

✅ Return to your company equipped with a deep understanding of the latest AI tools, and the mind of a product leader of the future

✅ In a 4-week sprint, test AI tools to gather insights, create ideas, prototype, and launch a product with a new team

✅ Apply PM frameworks—faster and deeper—with the support of AI copilots and GPT agents and bring them back to your team

✅ Know how to use AI as a decision-making coach for product leadership in high-pressure sprints

✅ Leave with confidence and a playbook to lead AI-powered product management inside your org

WHO HAS TAKEN THIS COURSE:

This is a new course built from battle-tested innovation programs delivered at UC Berkeley, The GUILD Academy, and inside Fortune 500 companies. It draws from startup accelerators, investor-backed product launches, and innovation workshops delivered globally.

Past students of Anne Cocquyt’s GUILD Academy programs have come from:

Google, Meta, Microsoft, Adobe, Salesforce, X, Intuit, LinkedIn, Genentech, Dell, PayPal, Coinbase, Uber, SAP, Shopify, Universities in the US and Europe (Stanford, CAA, USF, UC Berkeley, UC Davis, CCSF), VCs, and hundreds of early-stage startups from around the world.

WHY LEARN FROM ANNE COCQUYT:

Anne is an award-winning UC Berkeley industry lecturer, founder of The GUILD, and author of "Dare to Launch." She has coached 1000+ founders and innovation leaders, run 14 accelerator programs, dozens of corporate workshops and helped global brands rewire their approach to product development.

She led the non-profit organization "Women In Product" which originated at Meta and now has over 30k members.

Anne has built and launched products in data analytics, AI, consumer, and Enterprise SaaS, raised capital, advised VCs, launched innovation programs in pharma, telecom, AI, and CPG—and taught in academic and corporate environments.

She brings startup grit, Silicon Valley tools, and international enterprise experience into one course.

She designed this course for professionals who want to test, not just learn.

WHO SHOULD NOT TAKE THIS COURSE:

This course isn’t for everyone. You should not join if:

>> You aren’t interested in AI-first product thinking

>> You are new to product or looking to break into the field

>> You expect theory instead of hands-on exploration

>> You avoid ambiguity, dislike collaboration, or resist new ways of working

This course is designed for doers, builders, and product thinkers who want to lead innovation—with AI as their edge.