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Launch Your Startup Growth Marketing Strategy

6 Weeks


Cohort-based Course

Turn your chaotic marketing activities into a structured growth marketing process. Build a growth strategy then execute growth experiments.

Previously scaled Weavr, Addland, Makers
Eat Sleep Cycle

Course overview

Create a go-to-market strategy, build your AI tech stack, then run experiments

In 6 weeks you will learn from years of experience condensed into actionable content, 1:1 advisor sessions and resources we have built (such as our AI-powered growth experimentation tool).

Who is this course for


Startup founders - looking to take their new product to market.


Growth leads - looking to upskill their team in growth marketing and set a structured process.


Growth marketers - looking to learn a new process and use our AI-powered experiment tool.

By the end of the programme...

Define a clear growth marketing strategy

Through our weekly content sessions

Establish a cohesive growth mindset across your team

Through our advisory and coaching sessions

Operate a tried and tested growth experimentation process

Through weekly growth sprints within our AI tool

This course includes

6 interactive live sessions

Lifetime access to course materials

35 in-depth lessons

Direct access to instructor

17 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    May 6—May 12

    Week dates are set to instructor's time zone


    • May


      Session 1 - Create your go-to-market plan

      Tue, May 7, 12:00 PM - 1:00 PM UTC


    • Week 1 - Build your Go-To-Market Plan

    • Case study - AirBnB

  • Week 2

    May 13—May 19

    Week dates are set to instructor's time zone


    • May


      Session 2 - Define your channel strategy

      Tue, May 14, 12:00 PM - 1:00 PM UTC


    • Pre-read (week 2)

    • Week 2 - Define your Channel Strategy

  • Week 3

    May 20—May 26

    Week dates are set to instructor's time zone


    • May


      Session 3 - Lock in your growth process

      Tue, May 21, 12:00 PM - 1:00 PM UTC


    • Pre-read (week 3)

    • Week 3 - Lock in your growth process

  • Week 4

    May 27—Jun 2

    Week dates are set to instructor's time zone


    • May


      Session 4 - Construct your funnel

      Tue, May 28, 12:00 PM - 1:00 PM UTC


    • Pre-read (week 4)

    • Week 4 - Construct your funnel

  • Week 5

    Jun 3—Jun 9

    Week dates are set to instructor's time zone


    • Jun


      Session 5 - Review your AI marketing stack

      Tue, Jun 4, 12:00 PM - 1:00 PM UTC


    • Pre-read (week 5)

    • Week 5 - Learn about the latest AI marketing tools

  • Week 6

    Jun 10—Jun 14

    Week dates are set to instructor's time zone


    • Jun


      Session 6 - Growth experiment ideation

      Tue, Jun 11, 12:00 PM - 1:00 PM UTC


    • Pre-read (Week 6)

    • Week 6 - Growth experimentation process

What people are saying

        "Since partnering with Growth Division, we improved direct customer outreach, booking over 100 demo meetings since March."
Sasha Small

Sasha Small

Head of Growth, Unlock
        "Growth Division's approach has been truly impressive. We established projects aligned with our agreed OKRs, ensuring a solid foundation."
Rahat Ahmed

Rahat Ahmed

Head of Marketing, Retain
        "Growth Division showed impressive marketing strategy knowledge and adjusted marketing channels according to their effectiveness."
Theo Inglis

Theo Inglis

Co-Founder, Housecure
        "Growth Division took the time to understand our business' unique requirements."
Raina Saboo

Raina Saboo

Head of Business,
        "The whole process was easy and seamless. Growth Solutions delivered fast and quality outcomes."
Ryan Rutan

Ryan Rutan

        "It's great to work with genuine experts in each field. We love the drive and energy of the Growth Division team!"
Louise Laker

Louise Laker

Founder, Eat Sleep Cycle

Meet your instructors

Tom Dewhurst

Tom Dewhurst

Founding Partner

I like to consider myself an entrepreneur....whatever that means!

Maybe it's because I've never been employed, maybe it's because I've got a note on my phone with hundreds of wacky ideas (some good ones), or maybe it's because I love talking about startups with whoever will listen.

If you're up for listening to me, I'll happily bombard you with my thoughts and ideas about how to build, grow and scale tech startups. I've been in the trenches myself, building Ordoo from 2015-2019, raising money, building teams and acquiring customers. We built an innovative mobile ordering app (yes app), before QR codes were a thing and definitely before bar and restaurant owners had heard of them. You can ask me how it ended over a coffee or whisky, depending on what version you want.

But hey, that's what entrepreneurs do, get back on the horse. So my trusted business partner and I started Growth Division, a growth marketing consultancy focused on helping high-growth companies bring innovative ideas to the market. We packaged up our tried and tested methods (shout out to the Bullseye framework), our experimental mindset and our network of freelance growth marketing experts. Et voila. We have a profitable, 7-figure business bootstrapped from the ground up. To date, we've supported over 100 startups across numerous industries. I love keeping up with the latest technology, surfing the waves of Web3 and AI. It’s thrilling, though I occasionally daydream about swapping these digital waves for actual ones.

I am very grateful for where I am now. I get to experiment with new ideas, work with an amazing team and network amongst incredible founders. It would be a pleasure to connect and to hear more about your passion, if that's your startup then even better. Hit me up and I will see if I can help you along your journey.

Tristan Gillen

Tristan Gillen

Founding Partner

I fulfill several key roles at Growth Division. I am a co-founder, new business generator, CRM expert, martech whizz, drum n bass track recommender and Southern European correspondent from my current base in Lisbon.

After Uni, I joined Europe’s largest tech distribution firm in their Business Intelligence unit. There I learned just about everything there is to learn about CRM, automation and analytics.

Eventually, I partnered with Tom Dewhurst to work on Ordoo (an ordering F&B app), where we navigated the mad world of London startups and eventually got taken over by an investor.

From there, I became a freelance CRM strategist and worked with 25 startups over the course of 18 months helping them get their customer journeys, automations and Spotify gym playlists right.

A few years later, Tom and I joined our forces again and started Growth Division to help other startups overcome one of the biggest challenges Ordoo faced: finding and validating channels to market.

We've so far helped 100+ startups globally find scalable channels to market.

Beyond the day job I am a coffee obsessive, and avid adventurer wandering from London to Lisbon, Paris to New York.

Just got promoted to 'Dad' too, learning to juggle bottles and business!

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Course schedule

4-6 hours per week
  • Tuesdays

    1:00pm - 2:00pm BST

    A weekly live session every Tuesday.

  • Ongoing

    Feedback on project outputs.

  • Weekly projects

    2 hours per week

    Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
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Launch Your Startup Growth Marketing Strategy


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