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Self-Serve User Onboarding for Rapid Product Growth

4.8

(4 ratings)

3 Weeks

Cohort-based Course

Supercharge your activation with access to insights from 80+ companies like Notion, Atlassian, Coda, and HubSpot.

Self-Serve User Onboarding for Rapid Product Growth

4.8

(4 ratings)

3 Weeks

Cohort-based Course

Supercharge your activation with access to insights from 80+ companies like Notion, Atlassian, Coda, and HubSpot.

Hosted by

Viktoria Kharlamova and Kate Syuma

Growth Advisors, ex-Miro Growth

Viktoria Kharlamova and Kate Syuma

Growth Advisors, ex-Miro Growth

Helped 10+ companies grow, including:

Course overview

Create powerful user onboarding that becomes the base for your product growth

Activated users have a 4x higher Conversion rate to pay.

User onboarding is a key product experience. From a business perspective, it helps you activate, retain, and monetize users and creates a base for future scale. From the user perspective, it provides value and helps achieve goals with the product.

You can already have 1st session tutorials, high-touch onboarding, or a product that has a lot of value, but:

- you are not sure how to drive your product activation metric;

- you're creating self-serve onboarding from scratch;

- you need to get deep knowledge in Onboarding and Activation;

- you need a fresh perspective on the existing onboarding journey;

Why learn with us?

1. For 5+ years we've been working on Miro user onboarding experience

2. We analyzed 100+ User Onboarding experiences in Top-growing products

3. We helped 10+ companies improve user onboarding experience (Manychat, Rask.ai, etc.)

The result of the course will be a draft roadmap of onboarding hypotheses that you can start implementing in your product right after the course.

- We focus on practice, quality, and personalized approach. The cohort size is no more than 40 people.

- Bonus! Every course member will get feedback on the project from us directly.

- The course runs 2 weeks (4 live classes and 2 Q&A sessions) and is a mix of proven templates, cases from our extensive experience, and a lot of practice;

- The class length is 60 min with an additional weekly Q&A session;

- Each week there is a practical exercise that will help you create a roadmap of ideas to empower your user onboarding journey;

- We will make a deep dive into all tools that will help you empower your user onboarding experience that we used ourselves in the fast-growing products;

- We will do a live session with an invited guest who will share cases from the practice, learnings, and mistakes;

During the course, we will cover the following questions:

1. How to analyze your user onboarding and what principles you need to follow if you create it from scratch;

2. When and how to run user research;

3. What metrics to use to work on onboarding;

3. How to formulate, generate, and prioritize hypotheses;

4. How to run experiments and iterate smart, etc.

We will also cover any common questions in Q&A sessions.

Get a 15% discount if joining a team of 2+ members.

Who is this course for

Growth PMs and Product Designers who are working on the user onboarding and want to drive activation metrics.

Founders and Product Leaders who want to activate more users and drive Conversion Rate to pay

Marketers, Researchers, and other Product team members working on User Onboarding who want to deepen their expertise in PLG frameworks.

Growth PMs and Product Designers who are working on the user onboarding and want to drive activation metrics.

Founders and Product Leaders who want to activate more users and drive Conversion Rate to pay

Marketers, Researchers, and other Product team members working on User Onboarding who want to deepen their expertise in PLG frameworks.

In the course, you will learn and practice to

Assess your User Onboarding journey using proven growth frameworks

Deep dive into industry onboarding cases: mistakes and learnings

Review the core principles of a successful user onboarding experience

How to analyze your onboarding flow effectively and define low-hanging fixes and long-term investments

Set up effective metrics for the activation journey and work on them

How to design onboarding metrics to make them work for your product growth

Benchmarks you need to know to work on onboarding

Create a robust list of prioritized hypotheses and potential solutions that will form your roadmap

Use proven frameworks and tactics to generate hypotheses

Learn how to prioritize hypotheses effectively

Generate working solutions that help you do both: drive metrics and improve user experience

Learn to launch experiments right and iterate smart

Create an effective experimentation loop

How to get the most of experiments results

Bonus: Get in-depth advice on your Product Onboarding directly from us on Q&A sessions

Join interactive sessions with us and ask any questions about user onboarding, activation, and product growth

This course includes

4 interactive live sessions

Lifetime access to course materials

15 in-depth lessons

Direct access to instructor

2 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

Week 1
Apr 15—Apr 21
Week dates are set to instructor's time zone
Events
Apr
16
Deep dive into onboarding best practices and examples and Q&A
Deep dive into onboarding best practices and examples and Q&A
Tue, Apr 16, 3:30 PM - 4:30 PM UTC
Apr
18
Onboarding Office Hours with a special guest
Onboarding Office Hours with a special guest
Thu, Apr 18, 3:30 PM - 4:30 PM UTC
Modules
Self-Serve Onboarding deep dive and Activation metric basics
Self-Serve Onboarding deep dive and Activation metric basics
3 Lessons
End-to-end framework to analyze your Activation and Self-serve Onboarding
End-to-end framework to analyze your Activation and Self-serve Onboarding
2 Lessons • 1 Project
Week 2
Apr 22—Apr 28
Week dates are set to instructor's time zone
Events
Apr
23
Working with onboarding hypotheses on practice
Working with onboarding hypotheses on practice
Tue, Apr 23, 3:30 PM - 4:30 PM UTC
Modules
Growth Experimentation loop: research, ideate, and prioritize
Growth Experimentation loop: research, ideate, and prioritize
5 Lessons • 1 Project
Growth Experimentation loop: develop, analyze, and iterate to get results
Growth Experimentation loop: develop, analyze, and iterate to get results
3 Lessons
Week 3
Apr 29—Apr 30
Week dates are set to instructor's time zone
Events
Apr
30
Highlights from your Projects and Q&A session
Highlights from your Projects and Q&A session
Tue, Apr 30, 3:30 PM - 4:30 PM UTC
Bonus
Modules
Bonus: How to sell your roadmap to stakeholders
Bonus: How to sell your roadmap to stakeholders
1 Lesson
Bonus: ALL Templates and Frameworks collection
Bonus: ALL Templates and Frameworks collection
1 Lesson

Bonus 🎁 get personalized feedback from us

Watch a quick video with our course introduction

4.8

(4 ratings)

What people are saying about us

Working with Viktoria as a Growth Advisor at Rask.ai is very beneficial. Over six months, she helped identify key areas for our product's growth, assisted with increasing our revenue and with setting clear goals and priorities, shared lots of useful knowledge and frameworks on PLG (especially on onboarding and monetization). Her knowledge in produc

Kate Nevelson

Product Owner Rask.ai

I partnered with Kate on a comprehensive Onboarding and Activation audit for a client. Her expertise in Activation and Product-Led Growth (PLG) was invaluable. Kate identified key conversion optimization opportunities, tackled UX issues, and delivered insightful solutions and recommendations to inform the roadmap.

Maya Moufarek

Founder | Fractional CMO | NED | Sifted 100 Female Angel Investors

It was a pleasure to work with Vicki on JetAdmin Growth. She helped us with product analysis, the creation of growth dashboards, and set up user research. That all helped us identify where we had the growth potential and improve our product based on those results. Vicki is a great professional and person, and I truly recommend to partner with her

Anton Svetlov

CEO and co-founder at Jet Admin | No-code app builder

Kate Syuma embarked on a remarkable journey when she joined RealtimeBoard in 2017. Starting as a foundational member of the Growth team, she played an essential role in transitioning Miro from a startup phase to becoming a successful unicorn SaaS company.

Vlad Zely

VP of Design @ ZOE | ex-Miro | Hyper Island alumni | NN/g UXMC

Vicki hands-on built and optimized Miro’s Activation experience. For five years, Vicki was Miro’s go-to Activation and Growth superstar. 💪 But not only that! Vicki also pioneered and scaled Miro’s Templates and made a priceless contribution to Miro’s Monetization initiatives. 💸

Eugene Segal

Growth Advisor | ex-Group PM Miro

Meet your instructors

Viktoria Kharlamova

Growth Advisor, ex-Miro 1st Growth Product Manager

Experienced Growth Advisor, for 3+ years she helped both B2B and B2C companies to implement PLG and significantly drive revenue: helped grow 30+ companies (Rask.ai, Taskade, Hints, etc.).
Over 5+ years at Miro she has driven product Growth on Activation, Retention, Virality, and Monetization from a Startup to a Unicorn stage, built a growth team and processes from 0, ran 200+ experiments, and increased key business metrics.

Kate Syuma

Growth Advisor, ex-Miro Head of Growth Design

Over 6+ years at Miro, Kate built a team of 10+ Product designers and co-strategized Miro's growth across Activation, Retention, Monetisation, and Community Platforms.
Now she is advising B2B and B2C companies who want to bring PLG and excel in User Experience simultaneously. Kate is also hosting a Growthmates podcast with industry experts from top tech companies.

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