4.7
(8 ratings)
3 Days
Β·Cohort-based Course
A 4-hour long course for all PMM levels, with Q&A and bonus resources. Actionable knowledge to be the best PMM you can be π
4.7
(8 ratings)
3 Days
Β·Cohort-based Course
A 4-hour long course for all PMM levels, with Q&A and bonus resources. Actionable knowledge to be the best PMM you can be π
Previously at
Course overview
Whether you're a novice or an experienced Product Marketing Manager, this 4-hour long program ensures you acquire the knowledge and tools necessary to be the very best PMM you can be.
Divided into 4 modules focused on specific PMM fundamentals, each session includes time for Q&A to make sure you get a chance to ask all your product marketing questions. You will also have access to bonus materials such as useful templates for interviews and case studies and common interview questions for PMMs.
Ginevra 'Ginny', your instructor, is a seasoned, multi award-winning Senior PMM with an all-tech background across EMEA and APAC, as well as an Advisor and Mentor to tech startup founders at Techstars. She is a regular speaker at PMM summits and has created and taught product marketing courses at Product Marketing Alliance and to in-house teams, to more than 300 PMMs. If you're interested in taking your PMM knowledge further, Ginny also teaches 'Product Marketing Black Belt - Pillars'.
01
Aspiring Product Marketing Managers from all backgrounds and industries.
02
Current PMMs who are looking for a more structured way to make the most out of their day.
Ace Research and Understand Your Market and Your Users
π¬ Learn top research techniques for gathering valuable data.
π Gather feedback through surveys, interviews, and transactional channels.
β Structure questions and interviews for powerful insights.
β Analyze feedback to shape your go-to-market strategies
Nail Buyer Personas and Get Everyone to Love Them
π₯ Develop, construct, and implement effective personas.
β¬οΈ Elevate your company's product, marketing, sales, and customer-centric initiatives.
π― Unite your organization around personas, showcasing their tangible value.
Become a Sales Enablement Jedi
π₯ Develop a sales enablement program from the ground up, aligning with business objectives and sales requirements.
π Introduce and refine sales enablement programs.
π€ Showcase the tangible impact of sales enablement on business and revenue generation.
Master Go-To-Market
π Drive effective product/feature/market launches.
π’ Lead GTM strategies for companies of all sizes.
π― Master GTM tactics from pre-launch to post-launch phases.
π€ Ensure product longevity by overseeing the entire customer cycle.
π Confidently project manage the GTM cycle.
Bonus Materials
π₯ 25+ Links to free PMM resources
β¬οΈ Question bank for customer interviews
π― Question bank for win/loss interviews
π Question bank for case studies
β Common interview questions for PMMs
2 interactive live sessions
Lifetime access to course materials
9 in-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Mavenβs guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Product Marketing Black Belt - Mastery
Week 1
Nov 12βNov 14
Events
Tue, Nov 12, 5:00 PM - 7:00 PM UTC
Thu, Nov 14, 5:00 PM - 7:00 PM UTC
Modules
Bonus
Modules
4.7
(8 ratings)
Kristin S. - May '23
Marta B. - December '23
Christina P. - September '23
Chippy Y. - September '23
Vivian C. - May '23
Camille A - Dec '23
Senior Product Marketing Manager @ Square
Ginevra is a seasoned, multi award-winning Senior PMM with an all-tech background across Luxembourg, Hong Kong and Ireland, as well as an Advisor and Mentor to tech startup founders at Techstars. She is currently working at Square, with past experience at Amazon and in cybersecurity.
Ginny is a veteran speaker at PMM summits and has created from scratch and taught product marketing courses at Product Marketing Alliance and to in-house teams, to more than 300 PMMs.
If you're interested in taking your PMM knowledge further, Ginny also teaches 'Product Marketing Black Belt - Pillars'.
Join an upcoming cohort
Nov '24 2-day
$450
Dates
Payment Deadline
4 hours total duration
Become a Product Marketing Black Belt in just 2 days
2x 2-hour lessons, Q&A included
Bonus templates and list of common interview questions for PMMs
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
Youβll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Join an upcoming cohort
Nov '24 2-day
$450
Dates
Payment Deadline