AI Product Marketing


(12 ratings)


2 Weeks


Cohort-based Course

Learn to identify your irresistible offer and use AI to augment your marketing using the ASPIC Framework.


MIT research group
Oblong Inc.
Barcelona Technology School | Barcelona

Course overview

Augment Your Marketing in Three Weeks: Master AI Skills with Our ASPIC Framework

Join our "AI for Product Marketing" Bootcamp, an immersive two-week training to leverage artificial intelligence tools and techniques to elevate participants as market influencers in their industries. This comprehensive program equips you with the necessary skills, insights, and strategies for standout success. Below is a detailed outline of the boot camp:


This bootcamp empowers professionals, entrepreneurs, and creators to utilize AI technology for trend identification, innovative product ideas, engaging content creation, and influential audience interaction. Participants will learn to use AI to enhance their market presence and product impact.


1. Introduction to AI in Product Marketing

  - Exploration of OpenAI technologies and their applications across various sectors.

  - Understanding the pivotal role of product marketing in today’s landscape.

2. Mastering the ASPIC Framework

  - Comprehensive training on the ASPIC Framework application.

  - Practical, hands-on sessions with AI tools for process automation.

3. Crafting Compelling Product Offers

  - Techniques for using AI to generate blogs, articles, whitepapers, and social media content.

  - Guidelines for ensuring authenticity and originality in AI-assisted content.

4. Enhancing Your Product marketing with AI

  - Strategies for leveraging AI to boost your online presence and product marketing.

  - Tools for digital reputation management and monitoring.

5. Audience Interaction Strategies

  - Utilizing AI and LinkedIn for audience behavior and preference analysis.

  - Customizing communication and engagement strategies for optimal impact.


The boot camp runs over two weeks and includes two live workshop office hours, self-paced learning modules, and interactive sessions.


This online cohort features pre-recorded materials and two live sessions.

Hands-On Projects:

Participants will engage in practical projects to apply their new skills, using AI tools to craft content, develop strategies, and establish their product marketing.


Graduates of the boot camp will gain a robust understanding of utilizing AI for product marketing. They will be equipped with actionable tools and strategies to enhance their market influence and drive product innovation. They will also join a network of peers for continued support and collaboration.

This course is ideal for those eager to lead in their fields, leveraging cutting-edge AI technology to influence discussions and drive innovative ideas within their professional circles.

Who is this course for


Solopreneurs who can't afford to invest time and money in building their online presence and establishing themselves as industry leaders


Professionals in marketing who are overwhelmed with Artificial Intelligence and lack a framework to implement it in their businesses


This course is for freelancers looking to utilize AI in their marketing to save money and grow their business.

Key outcomes

Lead Generation and Sales

Emphasize the direct impact of LinkedIn on lead generation and sales. Our course will teach you how to build an AI content strategy to generate quality leads, nurture client relationships, and ultimately increase sales through effective LinkedIn thought leadership strategy.

Thought Leadership and Industry Authority

Position LinkedIn as a business platform to establish thought leadership and industry authority. Our course provides an AI automation pipeline to share valuable content, positioning companies as experts in their field and gaining the trust of their target audience.

Adaptation to Artificial Intelligence

Stress the importance of staying ahead in the digital landscape. Our course ensures that companies remain current with the latest LinkedIn trends and features, helping them adapt to the evolving digital marketing and networking landscape. Use AI to stay relevant in your business

Measurable Return on Investment (ROI)

Showcase the measurable results that businesses can achieve by implementing the strategies taught in our course. Whether it's an increase in profile views, engagement metrics, or actual business leads, our course provides a clear pathway to a positive ROI.

AI Implementation Framework for any business

Our course leverages AI to cater to the specific needs of different companies. Whether they are startups, small businesses, or large enterprises, the Framework taught can be customized to fit each business's unique goals and challenges. AI automation works for Everybody

Lifetime Access to Updates and Resources

Join our community and get lifetime access to course updates and resources. Given the dynamic nature of social media platforms, our course ensures that businesses stay informed about changes on LinkedIn and continuously refine their strategies.

This course includes

2 interactive live sessions

Lifetime access to course materials

14 in-depth lessons

Direct access to instructor

10 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    May 6—May 12

    Week dates are set to instructor's time zone


    • May


      Introduction to AI Product Marketing

      Mon, May 6, 5:00 PM - 6:45 PM UTC


    • Introduction to AI Product Marketing

    • The ASPIC Framework

    • Attract - Build your irresistible Offer your audience can resist

    • Segment - Identify clearly who is the follower of your content

  • Week 2

    May 13—May 17

    Week dates are set to instructor's time zone


    • May


      AI Product Marketing: Office Hours

      Tue, May 14, 5:00 PM - 6:45 PM UTC


    • Personalise - Create and Share Valuable content.

    • Interact - Engage in Groups and Communities

    • Convert - Stay Active and Consistent

  • Post-Course


    • Putting it all together

  • Bonus


    • Connect to your Pipedrive or CRM to LinkedIn

    • Linkedin

    • CV analyser

    • CV Prompts


(12 ratings)

What students are saying

Course schedule

8-12 hours a week
  • One Week

    7:00pm - 8:00pm CET

    In only one week (6 Sessions), you will have the opportunity to learn and design your Artificial Intelligence Blueprint. Weekly we will have office hours to review the materials and answer any questions.

  • Group Sessions

    Office Hours

    We will be able to build and create automation without any code knowledge.

  • Join the community

    5 min pitch presentation

    Students will pitch their Powered artificial Intelligence Linked in presence and share with a community.

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Meet your instructor

Gemán León

Gemán León

Germán León has a Master's Degree in Interaction Design from Umeå University in Sweden and a degree from the Massachusetts Institute of Technology USA in AI design. 

Germán most recently sold the company he founded, Gestoos, to Preact. Learn all about it in Forbes Magazine. A leading AI startup that focuses on Computer Vision and interaction. Gestoos developed a significant breakthrough in Artificial Intelligence for human-technology interaction, thanks to proprietary developments in machine learning and applied artificial intelligence.

Gestoos vision is that spaces and objects will become intelligent to understand and anticipate people's needs. The Artificial Intelligence mission is to position the "brains" (software) behind all those "eyes" (cameras) that surround us. And they are doing so while respecting people's privacy and intimacy.


Before Gestoos, Germán was the Managing Director at Oblong Europe, the company widely known for the Movie ¨Minority Report¨. Preview to Oblong Germán worked at Vodafone Group for multiple years; during that time, he served in reformulating mobile and Internet strategy. 

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Learn from a true entrepreneur with real life experience, as seen in the Forbes Magazine

Master Linked In thought leadership using AI

Learning is better with cohorts

Learning is better with cohorts

Active learning, not passive watching

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

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Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
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