Class is in session
AI Product Marketing
4.3
(9 ratings)
2 Weeks
·Cohort-based Course
Learn to identify your irresistible offer and use AI to augment your marketing using the ASPIC Framework.
Class is in session
AI Product Marketing
4.3
(9 ratings)
2 Weeks
·Cohort-based Course
Learn to identify your irresistible offer and use AI to augment your marketing using the ASPIC Framework.
Experience
This course is popular
13 people enrolled last week.
Course overview
Augment Your Marketing in Three Weeks: Master AI Skills with Our ASPIC Framework
Join our "AI for Product Marketing" Bootcamp, an immersive two-week training to leverage artificial intelligence tools and techniques to elevate participants as market influencers in their industries. This comprehensive program equips you with the necessary skills, insights, and strategies for standout success. Below is a detailed outline of the boot camp:
Objective:
This bootcamp empowers professionals, entrepreneurs, and creators to utilize AI technology for trend identification, innovative product ideas, engaging content creation, and influential audience interaction. Participants will learn to use AI to enhance their market presence and product impact.
Curriculum:
1. Introduction to AI in Product Marketing
- Exploration of OpenAI technologies and their applications across various sectors.
- Understanding the pivotal role of product marketing in today’s landscape.
2. Mastering the ASPIC Framework
- Comprehensive training on the ASPIC Framework application.
- Practical, hands-on sessions with AI tools for process automation.
3. Crafting Compelling Product Offers
- Techniques for using AI to generate blogs, articles, whitepapers, and social media content.
- Guidelines for ensuring authenticity and originality in AI-assisted content.
4. Enhancing Your Product marketing with AI
- Strategies for leveraging AI to boost your online presence and product marketing.
- Tools for digital reputation management and monitoring.
5. Audience Interaction Strategies
- Utilizing AI and LinkedIn for audience behavior and preference analysis.
- Customizing communication and engagement strategies for optimal impact.
Format:
The boot camp runs over two weeks and includes two live workshop office hours, self-paced learning modules, and interactive sessions.
Mode:
This online cohort features pre-recorded materials and two live sessions.
Hands-On Projects:
Participants will engage in practical projects to apply their new skills, using AI tools to craft content, develop strategies, and establish their product marketing.
Outcome:
Graduates of the boot camp will gain a robust understanding of utilizing AI for product marketing. They will be equipped with actionable tools and strategies to enhance their market influence and drive product innovation. They will also join a network of peers for continued support and collaboration.
This course is ideal for those eager to lead in their fields, leveraging cutting-edge AI technology to influence discussions and drive innovative ideas within their professional circles.
Who is this course for
01
Solopreneurs who can't afford to invest time and money in building their online presence and establishing themselves as industry leaders
02
Professionals in marketing who are overwhelmed with Artificial Intelligence and lack a framework to implement it in their businesses
03
This course is for freelancers looking to utilize AI in their marketing to save money and grow their business.
Key outcomes
Lead Generation and Sales
Emphasize the direct impact of LinkedIn on lead generation and sales. Our course will teach you how to build an AI content strategy to generate quality leads, nurture client relationships, and ultimately increase sales through effective LinkedIn thought leadership strategy.
Thought Leadership and Industry Authority
Position LinkedIn as a business platform to establish thought leadership and industry authority. Our course provides an AI automation pipeline to share valuable content, positioning companies as experts in their field and gaining the trust of their target audience.
Adaptation to Artificial Intelligence
Stress the importance of staying ahead in the digital landscape. Our course ensures that companies remain current with the latest LinkedIn trends and features, helping them adapt to the evolving digital marketing and networking landscape. Use AI to stay relevant in your business
Measurable Return on Investment (ROI)
Showcase the measurable results that businesses can achieve by implementing the strategies taught in our course. Whether it's an increase in profile views, engagement metrics, or actual business leads, our course provides a clear pathway to a positive ROI.
AI Implementation Framework for any business
Our course leverages AI to cater to the specific needs of different companies. Whether they are startups, small businesses, or large enterprises, the Framework taught can be customized to fit each business's unique goals and challenges. AI automation works for Everybody
Lifetime Access to Updates and Resources
Join our community and get lifetime access to course updates and resources. Given the dynamic nature of social media platforms, our course ensures that businesses stay informed about changes on LinkedIn and continuously refine their strategies.
This course includes
2 interactive live sessions
Lifetime access to course materials
14 in-depth lessons
Direct access to instructor
10 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
AI Product Marketing
Course syllabus
Week 1
May 6—May 12
Week dates are set to instructor's time zoneEvents
- May
6
Introduction to AI Product Marketing
Introduction to AI Product Marketing
Mon, May 6, 5:00 PM - 6:45 PM UTC
Modules
- Introduction to AI Product MarketingIntroduction to AI Product Marketing2 Lessons
- The ASPIC FrameworkThe ASPIC Framework1 Lesson
- Attract - Build your irresistible Offer your audience can resistAttract - Build your irresistible Offer your audience can resist1 Lesson • 1 Project
- Segment - Identify clearly who is the follower of your contentSegment - Identify clearly who is the follower of your content1 Lesson • 2 Projects
Week 2
May 13—May 17
Week dates are set to instructor's time zoneEvents
- May
14
AI Product Marketing: Office Hours
AI Product Marketing: Office Hours
Tue, May 14, 5:00 PM - 6:45 PM UTC
Modules
- Personalise - Create and Share Valuable content.Personalise - Create and Share Valuable content.1 Lesson • 2 Projects
- Interact - Engage in Groups and CommunitiesInteract - Engage in Groups and Communities1 Lesson • 3 Projects
- Convert - Stay Active and ConsistentConvert - Stay Active and Consistent1 Lesson • 2 Projects
Post-Course
Modules
- Putting it all togetherPutting it all together1 Lesson
Bonus
Modules
- Connect to your Pipedrive or CRM to LinkedInConnect to your Pipedrive or CRM to LinkedIn1 Lesson
- LinkedinLinkedin2 Lessons
- CV analyserCV analyser1 Lesson
- CV PromptsCV Prompts1 Lesson
4.3
(9 ratings)
What students are saying
Course schedule
8-12 hours a week
One Week
7:00pm - 8:00pm CET
In only one week (6 Sessions), you will have the opportunity to learn and design your Artificial Intelligence Blueprint. Weekly we will have office hours to review the materials and answer any questions.
Group Sessions
Office Hours
We will be able to build and create automation without any code knowledge.
Join the community
5 min pitch presentation
Students will pitch their Powered artificial Intelligence Linked in presence and share with a community.
Meet your instructor
Gemán León
Germán León has a Master's Degree in Interaction Design from Umeå University in Sweden and a degree from the Massachusetts Institute of Technology USA in AI design.
Germán most recently sold the company he founded, Gestoos, to Preact. Learn all about it in Forbes Magazine. A leading AI startup that focuses on Computer Vision and interaction. Gestoos developed a significant breakthrough in Artificial Intelligence for human-technology interaction, thanks to proprietary developments in machine learning and applied artificial intelligence.
Gestoos vision is that spaces and objects will become intelligent to understand and anticipate people's needs. The Artificial Intelligence mission is to position the "brains" (software) behind all those "eyes" (cameras) that surround us. And they are doing so while respecting people's privacy and intimacy.
Before Gestoos, Germán was the Managing Director at Oblong Europe, the company widely known for the Movie ¨Minority Report¨. Preview to Oblong Germán worked at Vodafone Group for multiple years; during that time, he served in reformulating mobile and Internet strategy.
Learn from a true entrepreneur with real life experience, as seen in the Forbes Magazine
Master Linked In thought leadership using AI
Learning is better with cohorts
Active learning, not passive watching
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
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