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AI Product & Marketing MBA

8 Weeks

ยท

Cohort-based Course

Demystifying the integration of artificial intelligence into marketing and product management.

Course overview

Master AI: automate tasks, innovate, lead ethically, and boost your career.

Participating in this course will catalyze a profound transformation within marketing and product teams, empowering them with the cutting-edge knowledge and practical skills needed to harness the power of AI. Marketing professionals will learn to deploy AI-driven strategies that significantly enhance customer engagement and market positioning. Simultaneously, product managers will gain the expertise to innovate, develop, and manage AI products from conception to launch, ensuring ethical standards and compliance. This dual approach will not only elevate the strategic capabilities of both teams but also drive the successful integration of AI technologies into their workflows, leading to more effective, data-driven decision-making and a competitive edge in the marketplace.

Who is this course for

01

Product managers eager to innovate, streamline development, and enhance user experience with AI, setting new industry standards.

02

Marketers seeking to revolutionize strategy, personalize campaigns, and measure success with AI, boosting ROI and customer engagement.

03

Innovators looking to disrupt markets with AI-driven solutions, creating groundbreaking products and services for a competitive edge.

What youโ€™ll get out of this course

AI-Driven Market Strategies

Master the art of leveraging AI for market analysis and strategy development. Expect to predict trends, personalize campaigns, and significantly improve targeting precision.

Branding & Positioning with AI

Learn to use AI for crafting compelling brand identities and positioning products uniquely in the market, leading to stronger brand recognition and customer loyalty.

Enhancing Customer Experience

Acquire skills to use AI for enriching the customer journey, from personalized interactions to predictive support, increasing satisfaction and retention rates.

AI in Product Management

Navigate the integration of AI in product lifecycle, from ideation to launch. Gain the ability to streamline processes, enhance product features, and accelerate time to market.

Ethical AI Implementation

Understand and apply ethical considerations in AI deployments, ensuring your projects respect privacy, fairness, and transparency, building trust with your audience.

Career Advancement with AI

Equip yourself with in-demand AI skills, setting you up for roles like AI Product Manager, AI Strategist, or AI Consultant, marking a significant leap in your career trajectory.

This course includes

1 interactive live session

Lifetime access to course materials

96 in-depth lessons

Direct access to instructor

3 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Mavenโ€™s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Apr 30โ€”May 5

    Week dates are set to instructor's time zone

    Modules

    • AI Product: Key Concepts

    • AI Product: AI Innovation

    • AI Product: Trends

  • Week 2

    May 6โ€”May 12

    Week dates are set to instructor's time zone

    Events

    • May

      8

      Optional: AI Product & Marketing MBA Introduction

      Wed, May 8, 9:00 AM - 10:00 AM UTC

    Modules

    • AI Marketing: Ideation & Product-Market Fit

  • Week 3

    May 13โ€”May 19

    Week dates are set to instructor's time zone

    Modules

    • AI Product: Maths & Coding Skills

  • Week 4

    May 20โ€”May 26

    Week dates are set to instructor's time zone

    Modules

    • AI Marketing: Personas & Go To Market Strategy

  • Week 5

    May 27โ€”Jun 2

    Week dates are set to instructor's time zone

    Nothing scheduled for this week.

  • Week 6

    Jun 3โ€”Jun 9

    Week dates are set to instructor's time zone

    Nothing scheduled for this week.

  • Week 7

    Jun 10โ€”Jun 16

    Week dates are set to instructor's time zone

    Nothing scheduled for this week.

  • Week 8

    Jun 17โ€”Jun 23

    Week dates are set to instructor's time zone

    Nothing scheduled for this week.

  • Post-Course

    Modules

    • AI Marketing: Customer Service & Retention

    • AI Product: Fine Tuning, Prompt Engineering, LoRA & RAG

    • AI Marketing: Awareness & Content Marketing

    • AI Product: AI Agents, AI Swarms & Autonomous Swarms

    • AI Marketing: Acquisition & Activation

    • AI Product: AI Transformation & Change Management

    • AI Marketing: Sales & Revenue

    • AI Ethics & Responsible AI

  • Bonus

    Modules

    • Prompt Library

    • AI Tools Library

What people are saying

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Meet your instructor

Francesca Tabor

Francesca Tabor

AI Marketing Instructor

Francesca Tabor is a dynamic AI Product Manager with extensive experience across several sectors, including finance, insurance, healthcare, pharma, and legal. Her expertise in leading Large Language Model (LLM) training projects, product management, IT project management, and AI-powered event management sets her apart in the field. Francesca has played pivotal roles at 2021.ai, Move.ai, Extreme International, and Hello Fresh, showcasing her ability to drive innovation, enhance operational efficiencies, and lead successful product marketing strategies. With a strong foundation in software engineering from General Assembly and marketing from The Chartered Institute of Marketing, Francesca's diverse skill set enables her to blend technical acumen with strategic insight. Her leadership in the inaugural Generative AI Conference (Gen AI Con) in London underscores her commitment to advancing AI applications and community engagement within the tech ecosystem.


Andrew Cheung

Andrew Cheung

AI Product Instructor

Andrew is a seasoned AI Consultant and Product Manager with a decade of experience in enhancing business and user journeys through strategic AI integration. His approach, grounded in a 'user-first' philosophy, has propelled significant advances across both B2C and B2B sectors in various industries. Andrew's notable achievements include a 26% reduction in customer complaints and a 33% revenue increase for leading companies, underlining his ability to leverage AI for substantial positive impact.


Adept at navigating complex tech environments, Andrew excels in fostering collaboration across teams, driving a product-centric mindset, and seamlessly blending strategic vision with hands-on execution. His work with renowned consumer brands and dynamic startups showcases his belief in AI's power to fill efficiency gaps and enhance management practices. Notably, he led the launch of Native Advertising in Hong Kong and developed a pioneering cross-border e-commerce payment solution.


Andrew advocates for leveraging current technologies, especially AI, to revolutionize user interactions, making them more efficient, intuitive, and user-friendly. His mission is to minimize wastage and transform business effectiveness through AI, making it accessible, particularly to those facing resource constraints.


With an academic background in Project and Programme Management and extensive real-world experience, Andrew demystifies AI, emphasizing its integration at critical user touchpoints to enhance customer journeys and drive business growth. Eager to share his insights, Andrew is looking to collaborate with product managers, business transformation leaders, and entrepreneurs aiming to harness AI to revolutionize business processes and significantly enhance customer engagement.

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Course schedule

4-6 hours per week
  • Tuesdays & Thursdays

    1:00pm - 2:00pm EST

    If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

  • May 7, 2022

    Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

  • Weekly projects

    2 hours per week

    Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

Youโ€™ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I canโ€™t make a live session?
I work full-time, what is the expected time commitment?
Whatโ€™s the refund policy?
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