4.8 (13)
2 Weeks
·Cohort-based Course
Learn the customer-obsessed prioritization strategy to go from building features that flop to real business results in just 2 weeks.
4.8 (13)
2 Weeks
·Cohort-based Course
Learn the customer-obsessed prioritization strategy to go from building features that flop to real business results in just 2 weeks.
Course overview
80% of features are never used.
It is hard to decide what to build and harder to get it right.
I've trained hundreds of PMs to identify the right business goals and build features that achieve results. Cut through the noise and build what matters to your customers.
01
Ambitious product managers that want to solve real user problems and drive business impact
02
Heads of and directors of product looking for an effective process to make product decisions
03
Startup founders that own product looking to only build what matters most to effectively focus their resources
Prioritize the most impactful opportunities and solve problems that will move the needle
Prioritize opportunities and problems to solve. Ensure that everything you build drives impact for users and the business.
Rewire your business goals to drive focus and clarity for your team
Go from broad useless business goals to focused actionable goals. Use business goals to drive the strategy and direction of your team.
Identify effective prioritization frameworks
Identify how and when to best use each framework to get real results. Learn which ones to never use.
Community to learn with and from
Prioritization is a team sport. Learn with and from a cohort of fellow product people.
Live feedback to refine your roadmap and prioritization strategy
Get plenty of live feedback from peers and from me on what you're actually working on. Leave this course with a prioritized roadmap.
Building Impactful Products
Marty Cagan
Bettina Bergendahl
Caitlyn Hutchison
Mafalda Verde
Sarah Lewen
Eli Goodman
Gabrielle Bufrem is a fractional CPO and Product Coach. She also runs this course on Building Impactful Products.
Previously, she was the Head of Product at Little Otter Health - a mental health for kids startup that raised over 22M. During her time at Little Otter, Gabrielle increased LTV by 40% and improved conversion by 70% by making diligent decisions about what to focus on, what to build, and what not to build.
Gabrielle has trained hundreds of Product Managers from startups to Fortune 500 companies for over four years through Mind the Product. She is a speaker at conferences around the world where she talks about product leadership, decision-making, and building impactful products.
Before Little Otter, Gabrielle worked for Pivotal Labs (acquired by VMware). She was part of the seed team that opened their office in Paris where she worked with Renault on their connected car and Orange on their assistance hub. She also worked for their office in Singapore where she worked with the Port of Singapore and rebuilt Singapore Airlines mobile apps (android & iOs). She then moved to San Francisco where she and her team were responsible for unifying seven marketplaces into one to embody the Tanzu brand.
Before Pivotal, she was the first PM in the Au Pair division of Education First where she built a new application system for families and au pairs with an underlying matching algorithm to match host families and au pairs based on personality. The algorithm led to a reduction of 20% in the un-match rate.
Gabrielle is originally from Brazil. She speaks four languages fluently (Portuguese, English, French, and Spanish) and has lived across South America, Europe, Asia, and now currently lives in New York City. She loves advising startups, coaching product teams, giving keynotes, and writing about product. When she’s not building products, she loves to dance, cook, travel the world, and she absolutely adores a good cup of coffee - flat whites are her favorite.
01
Refactor your business goals
Learn why business goals are the starting point to deciding what to build. Turn broad useless business goals into actionable clear goals that will point your team to what matters most.
02
Identify most impactful opportunities
Understand your customers and what drives them with the most important customer discovery questions to ask. Identify trends and opportunities. Identify the most impactful opportunities to pursue. Learn the most effective brainstorming tricks and how to engage everyone on your team to generate better product ideas.
03
Build experiments to achieve your business goals
Build experiments that will quickly test which idea will move the needle for the business. Understand the product risks that exist in each idea and how to resolve it before ever writing a line of code.
04
Detect the most impactful prioritization frameworks
Identify how and when to use each framework and what they are good for. Understand the why behind each parameter and leverage frameworks and PM mental models to make better decisions faster. Learn which prioritization frameworks never to use and why.
4-5 hours per week
First Monday
11am - 11:45 am EST
First session where we'll talk about what is building impactful products, meet your cohort, and instructor!
Tuesdays & Thursdays
11:00am - 12:15pm EST
Live sessions where we'll cover the material and get plenty of time for questions, work within your cohort, and feedback!
Fridays
11am - 11:45am EST
Q&A & happy hour where you can get all your questions answered before wrapping up the week!
Weekly projects
Up to 2 hours per week
Weekly projects help you put in practice everything you're learning. They're also a great way to get feedback from your cohort and from me!
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
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