Building Impactful Products


(13 ratings)


2 Weeks


Cohort-based Course

Learn the customer-obsessed prioritization strategy to go from building features that flop to real business results in just 2 weeks.

Course overview

Build the most impactful features

80% of features are never used.

It is hard to decide what to build and harder to get it right.

I've trained hundreds of PMs to identify the right business goals and build features that achieve results. Cut through the noise and build what matters to your customers.

who is this course for


Ambitious product managers that want to solve real user problems and drive business impact


Heads of and directors of product looking for an effective process to make product decisions


Startup founders that own product looking to only build what matters most to effectively focus their resources

what you’ll get out of this course

Prioritize the most impactful opportunities and solve problems that will move the needle

Prioritize opportunities and problems to solve. Ensure that everything you build drives impact for users and the business.

Rewire your business goals to drive focus and clarity for your team

Go from broad useless business goals to focused actionable goals. Use business goals to drive the strategy and direction of your team.

Identify effective prioritization frameworks

Identify how and when to best use each framework to get real results. Learn which ones to never use.

Community to learn with and from

Prioritization is a team sport. Learn with and from a cohort of fellow product people.

Live feedback to refine your roadmap and prioritization strategy

Get plenty of live feedback from peers and from me on what you're actually working on. Leave this course with a prioritized roadmap.

What people are saying

        When learning product, everything depends on the knowledge and experience of the person you're learning from. Too many people don't get the benefit of learning from someone with strong product experience, so they never get to see what good looks like. Gabi knows.
Marty Cagan

Marty Cagan

Partner @SVPG & Bestselling Author of Inspired & Empowered
        Gabrielle is one of the best product thinkers there is, and an absolute DREAM to work with and learn from! She is a strategic product thinker and one of the best decision-makers I've met.
Bettina Bergendahl

Bettina Bergendahl

Product Lead @Volvo Cars
        This course is a game-changer! It is a foundational building block for making decisions with confidence. I really enjoyed Gabi’s live presentations: they were engaging (and fun!), and she incorporated time for us to practice what we learned. I would 100% recommend this course to anyone in product.
Caitlyn Hutchison

Caitlyn Hutchison

Product Lead
        An amazing course to go through the essentials needed to create great products. Gabi's expertise really comes across in this very hands-on course. Highly recommended to all product people out there.
Mafalda Verde

Mafalda Verde

Product Manager
        Gabi is a highly engaging, warm, skillful facilitator and a highly knowledgeable product leader. A must for product management upleveling!
Sarah Lewen

Sarah Lewen

Marketing Executive
        Gabi's course is a fantastic overview of some critical tools, mental models, and processes for doing good product management. There's a ton of great content in here - I was able to make use of a bunch of the material right away. Gabi is a fantastic host, teacher, and facilitator, and the course is extremely interactive and hands-on.
Eli Goodman

Eli Goodman

Product Lead @Homecoming

Meet your instructor

Gabrielle Bufrem

Gabrielle Bufrem

Gabrielle Bufrem is a fractional CPO and Product Coach. She also runs this course on Building Impactful Products.

Previously, she was the Head of Product at Little Otter Health - a mental health for kids startup that raised over 22M. During her time at Little Otter, Gabrielle increased LTV by 40% and improved conversion by 70% by making diligent decisions about what to focus on, what to build, and what not to build.

Gabrielle has trained hundreds of Product Managers from startups to Fortune 500 companies for over four years through Mind the Product. She is a speaker at conferences around the world where she talks about product leadership, decision-making, and building impactful products.

Before Little Otter, Gabrielle worked for Pivotal Labs (acquired by VMware). She was part of the seed team that opened their office in Paris where she worked with Renault on their connected car and Orange on their assistance hub. She also worked for their office in Singapore where she worked with the Port of Singapore and rebuilt Singapore Airlines mobile apps (android & iOs). She then moved to San Francisco where she and her team were responsible for unifying seven marketplaces into one to embody the Tanzu brand.

Before Pivotal, she was the first PM in the Au Pair division of Education First where she built a new application system for families and au pairs with an underlying matching algorithm to match host families and au pairs based on personality. The algorithm led to a reduction of 20% in the un-match rate.

Gabrielle is originally from Brazil. She speaks four languages fluently (Portuguese, English, French, and Spanish) and has lived across South America, Europe, Asia, and now currently lives in New York City. She loves advising startups, coaching product teams, giving keynotes, and writing about product. When she’s not building products, she loves to dance, cook, travel the world, and she absolutely adores a good cup of coffee - flat whites are her favorite.

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Course syllabus


Refactor your business goals

Learn why business goals are the starting point to deciding what to build. Turn broad useless business goals into actionable clear goals that will point your team to what matters most.


Identify most impactful opportunities

Understand your customers and what drives them with the most important customer discovery questions to ask. Identify trends and opportunities. Identify the most impactful opportunities to pursue. Learn the most effective brainstorming tricks and how to engage everyone on your team to generate better product ideas.


Build experiments to achieve your business goals

Build experiments that will quickly test which idea will move the needle for the business. Understand the product risks that exist in each idea and how to resolve it before ever writing a line of code.


Detect the most impactful prioritization frameworks

Identify how and when to use each framework and what they are good for. Understand the why behind each parameter and leverage frameworks and PM mental models to make better decisions faster. Learn which prioritization frameworks never to use and why.

Course schedule

4-5 hours per week
  • First Monday

    11am - 11:45 am EST

    First session where we'll talk about what is building impactful products, meet your cohort, and instructor!

  • Tuesdays & Thursdays

    11:00am - 12:15pm EST

    Live sessions where we'll cover the material and get plenty of time for questions, work within your cohort, and feedback!

  • Fridays

    11am - 11:45am EST

    Q&A & happy hour where you can get all your questions answered before wrapping up the week!

  • Weekly projects

    Up to 2 hours per week

    Weekly projects help you put in practice everything you're learning. They're also a great way to get feedback from your cohort and from me!

prioritization is a team sport

prioritization is a team sport

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
Can I expense this course / get reimbursed by my company?
I have more questions, who should I contact?

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