Class is in session
Mastering Business Experimentation
6 Weeks
·Cohort-based Course
Master the skills to design and run real-world experiments that build confidence, reduce risk, and drive innovation forward.
Class is in session
Mastering Business Experimentation
6 Weeks
·Cohort-based Course
Master the skills to design and run real-world experiments that build confidence, reduce risk, and drive innovation forward.
Experimentation Coach To
Course overview
Build a repeatable experimentation system that drives confident decisions.
Most corporate innovation teams are testing but not learning. Despite good intent, experiments are often reactive, opinion-led, or run for optics rather than insight. The result? Slower decisions, diluted stakeholder confidence, and missed opportunities.
This course is for innovation, proposition, and venture teams who want to build a strategic capability for testing new ideas; fast, credibly, and at scale.
Over four weeks, you’ll go hands-on with real-world tools, frameworks, and cases from 1,000+ experiments we’ve run with teams at JetBlue, Mitsubishi, and Comcast. You’ll leave with the ability to identify real risk, design smarter experiments, analyse results with clarity, and influence decisions with confidence.
Whether you’re trying to get internal buy-in, prioritise a crowded roadmap, or shift your team from guessing to learning, this course gives you the structure and skillset to do it right.
Who is this course for
01
For innovation leaders who need to bring structure, speed, and credibility to how their teams test new ideas.
02
For proposition and product leads who want to prioritise better, test faster, and turn experiments into real decisions.
03
For strategy and transformation teams who need to reduce risk, earn buy-in, and build a capability that scales.
Prerequisites
You’re working on innovation or strategy projects.
This course is for anyone testing new ideas in corporate settings who wants faster, smarter, evidence-led decision-making.
You’ve run experiments but want more structure.
If your current approach feels reactive or ad hoc, we’ll help you build a systematic, repeatable experimentation process.
You want to improve decisions and stakeholder buy-in.
You don’t need all the answers, just influence, curiosity, and a willingness to test ideas in the real world with rigour.
What you’ll get out of this course
Identify and prioritise your riskiest assumptions
Learn how to extract hidden assumptions from early ideas, then map and prioritise them using a structured, proven risk lens.
Design smarter experiments that drive real decisions
Go beyond interviews and surveys to design lean, credible tests that produce evidence (not opinions) and support park/pivot/persevere calls.
Choose the right experiment for your goal and risk level
Match the right test method to your idea, available resources, and decision context using our 45+ tool library and decision tree.
Define success criteria that create clarity and alignment
Set confident thresholds and clear decision triggers to make stakeholder sign-off faster, smoother, and rooted in shared understanding.
Interpret results and communicate them with influence
Learn how to make data persuasive, not just correct. Get frameworks for crafting clear, credible stories from your findings.
Build a repeatable, team-wide experimentation capability
Turn experimentation from a one-off skill into a repeatable system. Get templates, rituals and workflows that scale across teams.
What’s included
Live sessions
Learn directly from Future Foundry in a real-time, interactive format.
Tools and templates
Get practical, plug-and-play resources to run better experiments; yours to keep and reuse.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Lifetime access
Go back to course content and recordings whenever you need to.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
5 live sessions • 5 projects
Week 1
Nov
10
From Gut Feel to Evidence-Based Decisions
Mon 11/102:00 PM—3:30 PM (UTC)
Foundations of Strategic Experimentation
Week 2
Nov
17
Spotting the Real Risk
Mon 11/172:00 PM—3:30 PM (UTC)
Assumption Mapping & Prioritisation
Week 3
Week 4
Dec
1
Picking The Right Test
Mon 12/12:00 PM—3:30 PM (UTC)
Designing Experiments That Work
Week 5
Dec
8
Real-World Evidence, Real-World Constraints
Mon 12/82:00 PM—3:30 PM (UTC)
Running & Interpreting Experiments
Week 6
Dec
15
Making It Systematic
Mon 12/152:00 PM—3:30 PM (UTC)
Building a Repeatable Capability
What people are saying
Innovation Lead
Senior Strategist
Product Director
R+D Lead
VP Digital Experience
Meet your instructors
Future Foundry
CEO of Future Foundry, helping 100+ teams scale real-world experimentation.
Future Foundry has helped innovation, strategy, and R&D teams at companies like Comcast, JetBlue, Disney, and HSBC design, run, and analyse thousands of business experiments. With over 20 years of experience in de-risking early-stage ideas, Future Foundry have led high-stakes innovation projects across sectors, helping teams build traction with real evidence, not just intuition.
This course was born out of a clear pattern: most teams know they should experiment, but few know how to do it systematically. Future Foundry's goal is to close that gap; giving teams the structure, confidence, and skills to turn strategic ideas into evidence-backed decisions.
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Mastering Business Experimentation
Course schedule
2-3 Hours per Week
Live Sessions: Mondays & Fridays
14:00 GMT
Live sessions run twice a week and include a mix of frameworks, guest experts, breakout discussions, and hands-on exercises. All sessions are recorded.
Weekly Projects
1 Hour per Week
Each module includes a short, applied project to complete on your own time. Expect to spend 1-1.5 hours per week applying what you’ve learned.
5 Weeks
We’ll meet every Monday and Friday at the same time for five weeks. All other activity (projects, prep, and optional office hours) is async.
Free Experiment Toolbox
Inside this free resource, you’ll get access to 40+ proven experiment types used by the world’s best innovation teams. Each one is filterable, searchable, and designed to help you pick the right test for your hypothesis, stage, and risk level, fast.
Whether you’re validating desirability, feasibility or viability, this toolbox will save hours of debate and help you generate real evidence, not just opinions.
Get this free resource
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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