I'm bringing to this course over 25 years of Product Marketing and Go-to-Market leadership for new product development, product introductions, and category creation in the B2B space. As a former VP and CMO, I've led cross-discipline teams at recognized companies like Citrix, EMC and Auth0, as well as smaller high-growth startups. Notably, I was part of the core team that took Citrix’s cloud platform from zero to what is now foundational to their billion-dollar business.

As a result of celebrated successes (and some startup failures!) coupled with an engineering background, I've developed and now use a methodical approach to achieving/maintaining product-market-fit. My "super power" is applying engineering thinking to marketing - Creating clarity to achieve the right outcome-based metrics/goals that align teams.

Today, I serve as consultant and advisor to marketing / product leaders of smaller firms, fulfilling a passion for coaching and execution. I'm a mentor for First Round Capital as well as for Techstars.

I hold a BSE in Electrical Engineering from the University of Pennsylvania, and an MBA from Columbia University.

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