Billion Dollar Product Innovation
Cohort-based Course
Learn the timeless and actionable product decisions, principles, and lessons Ethan used to build multiple billion dollar products.
Billion Dollar Product Innovation
Cohort-based Course
Learn the timeless and actionable product decisions, principles, and lessons Ethan used to build multiple billion dollar products.
Billion dollar products led/helped build
Course overview
Be a change agent and turn ideas into successful products and businesses
Ethan built 5 different billion dollar products and experienced 10 more—You will learn the horizontal cross-cutting product lessons and the product decision principles of what to do and not do:
- How the businesses got started
- How to create and choose the right ideas
- How we executed in the early days
- How we pivoted along the way to survive and grow
- Key lessons learned that can be applied to any product decision
- What you can do yourself today
WHY THIS COURSE:
Advice is based on Ethan's personal experience from 15+ years at Amazon (as a Senior Manager, Director, and VP). You will learn the stories and decision principles Ethan and his team used that have never been told publicly (you won't find these in Google or ChatGPT)—applicable to all (not just those at Amazon).
The course material is not theory and common frameworks. These are real examples that Ethan first-hand experienced as the lead engineer, co-inventor, sponsor, and executive.
WHY LEARN FROM ETHAN:
Billion dollar products include:
- Amazon Prime Video
- Amazon Web Services (AWS)
- Twitch Commerce
- Fire Phone (an iconic failure and the applicable lessons)
- Merch by Amazon
- Amazon Appstore
- Prime Gaming (formerly Twitch Prime)
- Kindle eInk
- Kindle Tablet
- Fire TV
- Alexa
- Amazon Fresh Grocery
- Fulfillment by Amazon (FBA)
- A-Drive (Cloud Drive)
Ethan holds 70+ patents.
Ethan helped advocate for and draft the Amazon Leadership Principle (LP) 'Ownership' — the words, “They never say ‘that’s not my job.’” are his.
Ethan has 1,200+ Maven student alumni across his courses and his signature course 'How to Break Through to Executive' was named "The Top Leadership & Career Course" and is part of Lenny's Recommended courses.
WHO SHOULD NOT TAKE THIS COURSE (not for everyone):
- This is not for you if you want 1:1 coaching from Ethan.
- This is not for you if you believe you already know what it takes to build big successful products and don't want another POV.
- This is not for you if you want a slow-paced experience. This course provides in-depth lectures in a 2-day weekend intensive. It is designed for busy leaders who want to get the information and then quickly take action.
- This is not for you if you want Product Management 101 and basic content, this course is best suited for those with meaningful product and business experience. This is not a beginner course.
Who is this course for
01
Product leaders across PM, Eng, Ops, Mkt, Design, Analytics, etc.
Applicable for product team leaders (P-D-E) to take the course together.
02
Ambitious Product Managers, Engineers, Engineers, Data Scientists, Ops/Mkt who want to know what it takes to build billion dollar products.
03
Startup Founders & CEOs (pre and post PMF) who want "How to" product principles and lessons to make better decisions.
What you’ll get out of this course
Understand the thinking behind each business and how they got started
Learn how to identify and figure out what to build (and not build)
Learn the key decisions and actions from the early days of execution
Learn how we pivoted and the adaptations it took to survive and grow
Actionable lessons and how you can apply it yourself today
Learn from Ethan's personal experience (not theory) — you will hear stories never before shared publicly
Learn the horizontal cross-cutting product lessons and the product decision principles of what to do and not do
This course includes
Interactive live sessions
Lifetime access to course materials
In-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Billion Dollar Product Innovation
Course syllabus
Meet your instructor
Ethan Evans
Retired Amazon VP; 15+ years at Amazon; 70+ patents; 10+ billion dollar products
In my 15+ years at Amazon, I led global teams of 800+ and invented well-known businesses and products such as Amazon Prime Video, Amazon Appstore, Merch by Amazon, Prime Gaming (formerly Twitch Prime), and Twitch Commerce. Overall, I built 5 different billion dollar products and experienced 10 more.
- Hold 70+ patents.
- Helped advocate for and draft the Amazon Leadership Principle (LP) 'Ownership' — the words, “They never say ‘that’s not my job.’” are mine.
- 10,000+ resume reviews.
- 2,500+ live interviews.
- 1,000+ hires.
- Was an Amazon Bar Raiser and Bar Raiser Core Leader, responsible for training and maintaining Amazon's group of interview outcome facilitators.
I retired from Amazon as a Vice President in September 2020 to allow me to focus on paying forward my good fortune to others.
Prior to Amazon, I spent 12 years at 3 startups.
Follow me on LinkedIn.
Subscribe to my newsletter and join our Level Up Career Community.
Course schedule
To be announced
Sign up for the waitlist to be notified when the next cohort opens.
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What Ethan's former reports say
Ameesh Paleja
Kyle Downey
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Billion Dollar Product Innovation
Billion dollar products and businesses Ethan co-invented, helped build, or led as an executive
Ethan holds 70+ patents and knows what it takes to invent meaningful products and businesses
One of Ethan's patents on autonomous ground vehicles deployed from facilities
Frequently Asked Questions
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