Ash Seddeek lives by a simple belief: If it’s to be, it’s up to me. Guided by Art Williams’ mantra—All you can do is all you can do, and all you can do is enough—Ash brings a mindset of ownership, urgency, and momentum to everything he teaches.

As Chief Excitement Officer at the Executive Greatness Institute, Ash coaches leaders on strategic thinking, executive presence, storytelling, and high-impact communication. He works with executives and teams at companies like Cisco, Uber, Salesforce, and ServiceNow, helping leaders elevate their energy, clarity, and influence.

Ash is a certified StandOut and Marshall Goldsmith coach and the creator of the 7 Top Practices of Highly Effective Strategic Leaders, the foundation of his strategic leadership work.

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