Start and Grow Your Small Business
3 Weeks
·Cohort-based Course
How to leverage your professional experience and passion to start and grow a small business.
Start and Grow Your Small Business
3 Weeks
·Cohort-based Course
How to leverage your professional experience and passion to start and grow a small business.
Course overview
Leverage your professional experience to start and grow a profitable business.
If you are a professional that has decided to start a small business we will work through a 6 step process to launch and grow your business. Whether you are retiring soon or mid-career and want to start a business that leverages your experiences, this course will provide you the framework to create a profitable business.
Who is this course for?
01
You are a mid-career professional working in the corporate world, but you are now ready to start and grow your own business.
02
Public Servants. If you are a teacher, nurse, fire fighter, police officer, government worker, etc I will help you build a small business.
03
You have retired, but you are not ready to stop working and want to start your own business. This cohort will help you.
What you’ll get out of this cohort based course:
Step 1: Leadership Development
You will develop a mission statement with critical actions to lead your business.
Step 2: Marketing Your Business
You will develop a marketing plan hyper-focused on your target audience.
Step 3: Sales Plan Creation
You will learn how to create a sales plan that actually solves a problem for your customers.
Step 4: Product Development
You will decide which products/services to offer and develop a plan to make sure they are profitable.
Step 5: Business Operations
You will learn how to streamline systems in your business to optimize profits.
Step 6: Manage Cash Flows
You will develop a system for making sure your business has the cash flow necessary for continuing operations.
Start and Grow Your Small Business
What people are saying
Dr. Catherine Hill
Elizabeth Deterra
Meet your instructor
Carl McLendon
Who I Am
- I am an educator with over 20 years as a teacher and administrator.
- I am an entrepreneur with experience in multiple startups.
- I am a small business owner.
- I only work with small business.
- I am a graduate of the McCombs Business School at the University of Texas.
- I am a Business Made Simple Certified Business Coach who can help you.
Who You Are
- You are ready to start a new business, or grow a side-hustle into a profitable business.
- You may not know where to start, or what you need to do to grow your business.
- You don't need an expensive MBA, but you do need solid business frameworks to start and grow a profitable business. I can help you.
Growing a Profitable Business Doesn’t Have to be Complicated
I’ll guide you through each step to ensure you implement the disciplines needed for each key area of your business.
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Start and Grow Your Small Business
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Cohort Schedule
01
Week 1: Transform Yourself into a Business on a Mission
The most important thing a leader can do is provide a unifying vision for the business. The Business on a Mission Framework is going to help you create and communicate a vision that ensures the growth of your small business.
02
Week 2: Clarify Your Message
More than 700,000 small business owners have clarified their message using the StoryBrand Messaging Framework. When you clarify your message, more customers will place orders.
03
Week 3: Stop Selling, Make the Customer the Hero
Very few people like to sell. But if you own or lead a small business, you have to. The Customer is the Hero Sales Framework helps you stop selling and invite customers into a story. It’s the sales framework for people who hate to sell. And it works.
04
Week 4: Optimize Your Product Offering
Few business leaders really know where their profit is coming from.
After you optimize your product offering for profit, you will know exactly how to grow your bottom line revenue.
05
Week 5: Streamline Your Operation Systems and Processes
If you’re having trouble creating a predictable, reliable workflow that builds your company rather than burdens it, the Management and Productivity Made Simple Playbook will work for you.
06
Week 6: Manage Your Small Business Cash Flow
Learn how to manage your business cash flow with five accounts and you will have clarity and security as your business grows.
Cohort schedule
4-6 hours per week
Saturdays
10:00am - 12:00pm EST
Each week our small group cohort (maximum 12) will engage in active learning using the frameworks to introduce the concepts and then allow you to incorporate them into your business.
Weekly projects
Up to 2 hours per week
Each week you will need to complete any work not done during the small group sessions on your own time.
Office Hours
Wednesdays 7:00pm - 8:00pm EST
I will host weekly office hour to answer any questions or discuss anything related to your project for that week.
Ongoing Supports
I will provide additional supports for you after the cohort is completed:
- You can join our community for FREE to meet others like you with hosted monthly events.
- As your business grows you can engage in deeper work with small group and 1:1 coaching.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects in a small-group cohort of no more than 12 participants.
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
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Start and Grow Your Small Business
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