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Mastering the art and science of Product Marketing

3 Days

·

Cohort-based Course

Find the true essence of Product Marketing. Ingredients for PMM recipe: messaging & positioning, buyer persona, product launch, enablement.

Career Journey

Dell
Lenovo
Applied Materials
Panasonic USA
GoodData

Course overview

From Product Marketing Fundamentals to Mastery


Students who complete this course will elevate their product marketing skills with real B2B SaaS use cases and templates.


Gain a deep understanding of the essence of product marketing, and practical knowledge and frameworks to excel.


Invest in your PMM career and setup for success in the dynamic field of product marketing.


What are our secret ingredients in product marketing to drive product and solution adoption and industry growth?

1. Buyer Persona

2. Messaging and Positioning

3. Product and Solution Launch

4. Market and Competitive Intelligence

5. Sales and Partner enablement


A successful PMM has a CEO mindset.

Curiosity

Empathy

Open


By the end of the course, students will be confident product marketing influencers, paving the path for product success and contribute to organizational growth.

Who is this course for

01

Professionals who want to advance their careers in product marketing


02

Gain a deep understanding of product marketing principles and frameworks

03

Learn best practices on how to develop effective B2B SaaS product marketing strategies from buyer persona to GTM launch.

What you’ll get out of this course

Craft a compelling narrative

  • Curate your product's story, capturing the hearts and minds of your target audience.
  • Develop persuasive messaging that highlights the unique benefits and value of your product.

Elevate product and brand value

  • Differentiate your product from competitors by identifying its unique value.
  • Create a compelling value proposition that resonates with your target market.


Launch with Go-to-Market focus

  • Develop a comprehensive go-to-market strategy to ensure a successful product launch.
  • Implement marketing and sales tactics to drive product adoption and generate revenue.

Collective intelligence of cross-functional teams

  • Collaborate with teams across product, sales, marketing and customer success.
  • Leverage shared OKRs to create a value add product marketing strategy.

This course includes

2 interactive live sessions

Lifetime access to course materials

18 in-depth lessons

Direct access to instructor

1 projects to apply learning

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Nov 25—Nov 27

    Module 1: The Essence of Product Marketing

    3 items

    Module 2: Buyer Personas

    3 items

    Module 3: Messaging and Positioning

    3 items

    Nov

    26

    Product Marketing Mastery - Session 1: Nov 26, 2024

    Tue 11/263:00 PM—4:00 PM (UTC)

    Module 4: Product Launch and Go-to-Market

    3 items

    Module 5: Product Marketing OKRs and Metrics

    3 items

    Module 6: Best Practices & Leadership Influence

    3 items

    Nov

    27

    Product Marketing Mastery - Session 2: Nov 27, 2024

    Wed 11/273:00 PM—4:00 PM (UTC)

Post-course

    Product Marketing Mastery Project

    1 item

What people are saying

        Div is an excellent instructor. I had the recent pleasure of being a student in a Product Marketer Upskilling course she led. Her knowledge of the subject material and ability to convey it in a clear and concise manner was outstanding. Her pace and balance with breakouts, class participation kept the class engaging.
Charles M.

Charles M.

Vice President Services - Concur
        When Div joined the PMM team, I was excited to not only hire a talented product marketer but someone who had real passion for the role and could help uplevel the entire team. Div brought best practices and templates to help the team standardize on GTM presentations, product launches, messaging frameworks, etc. 
Kim L.

Kim L.

VP Product Marketing
        Div was amazing at adding value to my students at North Carolina State University. As a guest speaker/facilitator, she was invited to two of my public speaking classes where she spoke to almost 50 students. She was thorough and detailed in explaining concepts and utilized real-time examples that students resonated with.
Doris W.

Doris W.

Communications, North Carolina State University
        From the first time I spoke with Div, I noticed that she wasn't the same as other Directors with whom I had regular interactions. Div inspires a level of confidence and peacefulness that is not common in the "Global 500" corporate world, and she wears her humanity on her sleeve with pride. Her ideas have helped me improve my hiring practices.
Jeffrey B.

Jeffrey B.

Global Services Marketing Director

Meet your instructor

Div Manickam

Div Manickam

Div Manickam is a neurodivine, mindful soul and a believer in simplicity.


She is passionate to empower folks to be their best and true authentic self.


• Div has led B2B SaaS product marketing efforts in startups and Fortune 500 technology companies for 13+ years in collaboration with product, sales and marketing teams.


• A mentor and Expert in Residence, she is recognized as one of the top 100 Product Marketing Influencers (2019-23) by the Product Marketing Alliance.



• Enjoy sharing experiences on neurodiversity, workplace wellbeing, career growth, authentic leadership, mindfulness, happiness, stress and anxiety, and product marketing.

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Course schedule

3-5 hours

  • Tuesday & Wednesday

    7-8am PST | 10-11am EST | 3-4pm UTC

    We will meet for one hour on Tuesday and Wednesday for a group discussion with breakout sessions.


    Please go through the content modules 1-3 on Monday and modules 4-6 on Tuesday.

  • Tuesday, Nov 12 or 19 or 25, 2024

    7-8am PST | 10-11am EST | 3-4pm UTC

    We will include breakouts from Modules 1-3.

  • Wednesday, Nov 13 or 20 or 26, 2024

    7-8am PST | 10-11am EST | 3-4pm UTC

    We will include breakouts from Modules 4-6.

  • Project

    1 hour

    Select a topic of your choice from the Product Marketing Mastery course and publish a thought leadership article of 1000 words on your signature skill in product marketing.

Free resource

[Free ebook] Mastering the art and science of product marketing


Are you an aspiring product marketer or product marketing leader?


This book is dedicated to:

Product Marketers around the world

To my PMM mentees, teams and leaders


Discount code: COURSE21


Read more on substack Product Marketing


Let's connect www.linkedin.com/in/divmanickam

Get a free PMM ebook

Learning is better with cohorts

Learning is better with cohorts

Continous learning

This course builds on live workshops

Interactive

You’ll be interacting with other learners through breakout discussions

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow with you

Frequently Asked Questions

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Mastering the art and science of Product Marketing

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