Strategizing Products and Customer Experiences - SPACE - Videos & Feedback
4 Weeks
·Cohort-based Course
Learn strategic methods to attract, satisfy, & retain customers. Outcomes: achieve business goals, happy users, success, growth, innovation.
Strategizing Products and Customer Experiences - SPACE - Videos & Feedback
4 Weeks
·Cohort-based Course
Learn strategic methods to attract, satisfy, & retain customers. Outcomes: achieve business goals, happy users, success, growth, innovation.
SPACE students include employees from:
Course overview
Your Entire Business Revolves Around Customer and User Experiences
Whether you're focused on KPIs, business goals, product-market fit, happy customers, or something else, all roads lead back to our experience ecosystem.
Customers, users, partners, and others have needs, expectations, and standards. Our company is unlikely to find success, growth, innovation, or progress when we don't understand these needs, expectations, and standards. Opinions, guesses, and assumptions lead to risk, wasted time, burned budgets, and excuses.
Will we really "fix it later"? Should we release it now if we know now that it needs to be fixed? Let's raise our standards to where our customers' standards are (or higher).
This course is for change-makers looking to transform from popular but wasteful methods to something more likely to create success. Shift away from high failure rates. Our customers don't want us to fail fast, break things, fail some more, or dare to fail. They need us to get it right.
This course consists of a self-paced video and exercises/projects. I can't change where Maven says they are "live" lessons. The instructor will provide individual feedback on each exercise. Yes, really!
Each attendee gets:
* 30 minutes of free private coaching with your instructor
* A PDF of the slides.
* A free PDF and ePUB of the full “Customers Know You Suck” book.
* An invitation to our Slack and Discord communities.
* Certificate of Completion.
This course is also available as live corporate training, on-site or remote. It can also be customized for your needs and teams. Contact me to learn more https://customercentricity.com/contact
Check out our other cohort courses at https://cxcc.to/cohorts You might want to join those or share them with colleagues.
This course is for everybody, but especially:
01
Leaders, Managers, and Execs from any domain who are tired of failures and excuses. You want higher-performing and more successful teams.
02
Product Managers who don't want to take orders or be another gear in the feature factory. You want better outputs, outcomes, and strategies.
03
CX and UX practitioners trying to improve processes and customer experiences. Researchers, Content Strategists, Designers of all types.
04
Lean Evangelists, Scrum Masters, and Agile Coaches who recognize that outputs and outcomes are poor. What we think is fast is slow.
05
Consultants, Strategists, Transformation Specialists, and Business Designers who want fresh ways to balance business goals and great CX/UX.
What you’ll get out of this course
Highly actionable models, maps, and processes empower everyone to improve the Customer Experience (CX).
Product-market fit isn't just for startups. Every feature must aim for excellent PSE-market fit (products, services, and experiences).
Gather customer and user evidence and data that better inform decisions, leading to increased satisfaction, conversion, and loyalty.
Learn what blocks teams and companies from being more successful.
Certificate of Completion
Each person attending at least 80% of the live sessions will get a certificate and badge through Accredible. But the real benefit is the actionable knowledge you can start using right away!
This course includes
Interactive live sessions
Lifetime access to course materials
17 in-depth lessons
Direct access to instructor
10 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Strategizing Products and Customer Experiences - SPACE - Videos & Feedback
Course syllabus
Week 1
What is customer-centricity?
What's blocking us?
Week 2
Human-Centered Design (HCD)
Metrics
Week 3
Strategies and planning
Week 4
Wrapping up
Bonus
Bonus materials
Meet your instructor
Debbie Levitt
CX and UX Strategist, Researcher, Designer
Debbie Levitt, MBA, is the CXO of Delta CX, and since the mid-1990s has been a CX and UX consultant focused on strategy, research, training, and Human-Centered Design/User-Centered Design. She’s a change agent and business design consultant focused on helping companies of all sizes transform towards customer-centricity while using principles of Agile and Lean.
Clients have given her the nickname, “Mary Poppins,” because she flies in, improves everything she can, sings a few songs, and flies away to her next adventure.
Her new book, “Customers Know You Suck,” (2022) is the customer-centricity how-to manual. Start investigating what’s holding you back from improving customer-centricity. Learn how to be value-led: how much value we can frequently create for potential and current customers.
She has worked in various CX and UX leadership and individual contributor roles at companies including Wells Fargo, Macy’s, StepStone, Sony Mobile, and Constant Contact. In the 2010s, San Francisco UX and marketing agencies had Debbie on speed dial. She completed projects for Traction, Fjord, LIFT, Rauxa, ROI·DNA, and Fiddlehead.
Outside of CX work, and sometimes during CX work, Debbie enjoys singing symphonic prog goth metal, opera, and New Wave. You can also catch her on the CX-CC YouTube channel.
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Strategizing Products and Customer Experiences - SPACE - Videos & Feedback
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