How To Validate Product and Marketing Ideas using AI and Customer Insights Data
5 Weeks
·Cohort-based Course
Master a proven system for using AI-driven insights to validate ideas pre-launch, leading to breakthrough strategies with real results.
How To Validate Product and Marketing Ideas using AI and Customer Insights Data
5 Weeks
·Cohort-based Course
Master a proven system for using AI-driven insights to validate ideas pre-launch, leading to breakthrough strategies with real results.
Previously worked at
Course overview
Ready to stop guessing and start knowing what your market truly wants?
Imagine this: You pour your heart and soul into a new idea, business or product only to watch it crash and burn in the market. Or maybe you are an existing business with some traction and LOADS of ideas but aren't sure where to focus your strategic direction. As a result you've made some missteps in where you've put your marketing dollars and new product launches.
The sting of failure, the wasted resources, the nagging doubt... It's a familiar story for too many business professionals and entrepreneurs.
But what if there was a way to stack the odds in your favour? What if you could tap into the hidden desires of your market, before you invest time and money in development?
This course is your blueprint for achieving market-validated success.
In this 6-week program, you'll go beyond gut feelings, guesswork, surface-level data or research and learn to use the power of AI to uncover the unseen truths that drive customer behaviour. You'll gain the confidence and skills to:
→ Validate your ideas before investing heavily: Go beyond assumptions and gut feelings, using data to test and refine your ideas before investing heavily.
→ Uncover hidden opportunities: Use AI to uncover deep, unmet needs in your market, leading to ideas with genuine mass appeal across demographics that others miss
→ Build products and campaigns people love: Create offerings that truly resonate with your target audience, fostering loyalty and driving sustainable growth.
→ Minimize Risk, Maximize Success: Avoid costly missteps and accelerate your path to product-market fit.
→ Become a Data-Driven Visionary: Make informed decisions and outsmart the competition.
With this practical system for AI-driven insights I have helped companies I've worked with:
→ Pivot product features to drive a 40% surge in user adoption within 3 months.
→ Reduced churn rates by 30%
→ Pinpoint high-value customer segments, resulting in a 20% revenue increases.
→ Successfully enter new markets, securing a 25% share in just 6 months
→ Save $millions in wasted resources and customer acquisition costs
The secret?
→ Stop trying to tell the market what to buy.
→ Instead, start listening to what the market is telling you to sell.
Are you ready to build market-winning products and campaigns that people don't just like - they love?
If you are ready transform your vision into market-validated success then please join us.
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Who is this course for
01
Visionary Entrepreneurs and Business Leaders
Validate ideas with AI-driven insights, reducing risks and unlocking profitable growth.
02
Marketers and Growth Strategists
Discover hidden opportunities, craft high-impact campaigns, and drive audience engagement.
03
Solopreneurs and Corporate Side-Hustlers
Ensure your next product or campaign hits the mark by aligning with your market’s needs.
04
Consultants, Agencies, or Fractional Executives
Help clients succeed by validating ideas and refining strategies with AI-powered insights.
05
Product, CX and Innovation Leaders
Build products and experiences that resonate by understanding real customer motivations.
What This Course Will Help You Do
Validate Ideas with Confidence and Eliminate Guesswork
Learn to use AI to test and refine your ideas before heavy investment, drastically reducing the risk of launching products that don't resonate with your audience. Say goodbye to guesswork and hello to data-driven clarity and certainty.
Uncover Hidden Market Opportunities
Dive deep into the vast world of online data to extract meaningful insights others miss. Master the 'Billion-Person Focus Group' technique to spot emerging trends, underserved segments and understand authentic, real-time consumer preferences before your competitors do.
Craft Products and Campaigns People Love
Go beyond surface-level demographics to understand the deep motivations driving customer decisions. Create offerings that truly resonate with your target audience, fostering loyalty and driving sustainable growth. Build what your market craves, before they even know they want it.
Optimise Existing Products and Campaigns
Gain deep insights into customer preferences to optimize your offerings and marketing strategies for maximum impact and resonance.
Develop Winning Go-to-Market Strategies
Use the power of AI to develop data-driven strategies for pricing, distribution, and marketing. Optimize your success while minimizing customer acquisition costs. Create messaging that deeply connects with your audience, setting your brand apart in even the most crowded markets.
Pivot Your Strategies Proactively - Not Reactively
Learn to monitor and interpret market shifts as they happen. Quickly adjust your strategies to seize emerging opportunities and maintain continuous product-market fit in dynamic environments. Stay ahead of the curve and never be caught off-guard by market changes again.
Minimise Risk, Maximise Success
Save money, avoid costly missteps and accelerate your path to product-market fit. Optimize your resource allocation for maximum impact. Transform from a market follower into a visionary leader, armed with AI-powered foresight and data-driven confidence.
Create AI-Powered Virtual Personas and Market Validation Companions
Build AI-powered virtual personas or focus groups to test product concepts, predict market reactions, refine messaging or uncover unmet needs before launch. Build and deploy your own AI research agents to gather insights 24/7, transforming how you understand your market.
Build Your DIY AI-Powered Market Research Toolkit
Gain exclusive access to AI prompts, codebases, templates and frameworks that will revolutionize your approach to market research. Learn to craft laser-focused AI prompts that unlock hidden insights and validate your assumptions with unprecedented speed and accuracy.
Join a Community of Market Innovators
Connect, collaborate, and learn alongside visionary professionals. Get personalized support and expert guidance to tackle your unique challenges.
This course includes
5 interactive live sessions
Lifetime access to course materials
60 in-depth lessons
Direct access to instructor
1 projects to apply learning
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
How To Validate Product and Marketing Ideas using AI and Customer Insights Data
Course syllabus
Week 1
Nov
11
Kickoff Meeting
1. Introduction: Rethinking Market Research in the Age of AI
Week 2
Nov
23
Optional: Live Q&A With Abi - How To Use AI To Discover And Assess Hidden Market Opportunities
2. The Market Reality Check: Is There Demand for Your Product?
Week 3
Nov
30
Optional: Live Q&A With Abi - How to Use AI to Validate or Refine Your Ideas
3. The Billion-Person Focus Group: Tap into the Needs & Desires of Your Market
4. The Art of the Prompt: Turning Data into Profitable Actions and Decisions
Week 4
Dec
3
Optional: Live Q&A with Abi - How To Use AI To Optimise and De-Risk Your Go-To-Market Strategy
5. Learn Twice, Launch Once: Building and Launching Minimum Loveable Products
Week 5
Dec
10
Hands-On Workshop: How to Build AI-Powered Customer Personas and Research Assistants for Your Business
6. Your AI Research Squad: Building Autonomous Agents for Continuous Improvement
What people say about working with me:
Managing Director, B2B SaaS Startup
CEO, AI Startup
Director of Growth, Consumer Tech Scale-Up
COO, B2B SaaS Company
Head of Marketing, Uber
Managing Director, Global Creative Agency
Founder, Early Stage AI Startup
CEO, Independent Growth Consultancy
Head of Brand Strategy & Insights, Meta (WhatsApp, Instagram)
Fractional CMO
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Market Magic: Unlock Profitable Markets with AI-Powered Insights
Are you tired of guessing which market to enter or why your products aren't resonating with customers? This is your ultimate guide to finding and validating profitable markets using AI and data-driven strategies.
In this concise ebook, you’ll learn how to:
- Gain clear market insights from the customer’s perspective
- Spot hidden opportunities and emerging trends before your competitors do
- Conduct in-depth competitor analysis to find untapped gaps in the market
- Make data-backed decisions and build products that truly resonate with your target audience.
Get this free resource
Meet your instructor
Abi Awomosu
Data and AI Whisperer. Advisor to Founders and Fortune 500 Execs for 20+ Years
Abi is the founder and CEO of Data, Art & Soul, a strategic insights consultancy on a mission to level the playing field, empowering businesses of all sizes to compete with industry giants through the power of data.
With nearly 20 years of experience leading analytics and research projects for Fortune 500 tech companies and guiding 200+ startups to success, Abi's career has taken her from the boardrooms of Silicon Valley to the bustling startup scenes in Africa, giving her a unique perspective on the challenges and opportunities facing businesses of all sizes.
She's bridged the gap between data science and qualitative research, between product development and marketing strategy, and between corporate giants and scrappy startups.
Abi's "From Vision to Validation" program is the culmination of her hard-won expertise, designed to empower visionary leaders like you to:
- Validate your business ideas with confidence
- Develop winning go-to-market strategies
- Continuously stay ahead of the curve by adapting to changing market conditions and evolving customer needs.
- Differentiate your business with a unique value proposition and data-backed strategies that set you apart.
- Reduce the risk of failure and increase your chances of success
- Build a sustainable and profitable business by making informed, data-driven decisions.
This program isn't just about collecting data. It's about cultivating a market-driven mindset that empowers you to make bold decisions and achieve lasting impact.
Join Abi and become the 'Data Whisperer' your business needs.
Join an upcoming cohort
How To Validate Product and Marketing Ideas using AI and Customer Insights Data
Cohort 1
£495
Dates
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