Building a Low-code Lifestyle Business

8 Weeks


Cohort-based Course

Learn tools and techniques for building a sustainable business in the $5M to $50M range.

Course overview

Get to profit quickly

Learn the tools and techniques that next-level founders use to build profitable products quickly.

Who is this course for


Aspiring founders who want to learn to get to profit faster


Engineers or PMs who want to ship faster with low-code tools


Entrepreneurial MBA students looking for real-world tactics

Format & Key outcomes

⚑ Instant Access, 1-on-1 coaching

You'll get instant access to video lectures, slides, and the course workbook.

You'll get a 1-on-1 coaching call with Dan to discuss the specifics of your business.

πŸ“‹ Niche Selection & Validation

You'll learn how to select a niche that plays to your unique strengths.

Then I'll teach you the exact scripts I use to email and interview prospective customers and get to early revenue.

πŸ’Έ Minimize cost and complexity

I'll show you why and how to keep your business simple and give you a framework for evaluating when it's okay to add complexity.

πŸ›οΈ Architect your low-code startup

We'll dive deep into each component of the low-code stack and discuss trade-offs between specific tools. You'll walk away with a strong understanding of which tools to use and avoid.

πŸ“ˆ Plan for scale

The right decisions upfront can save you tens or hundreds of thousands of dollars down the road. We'll cover exactly what to look for in your tooling and how to avoid tripping-hazards as you scale.

πŸš€ The Ultralight GTM stack

I'll show you the exact tools and process that you can use to build and scale a marketplace business quickly.

Meet your instructor

Dan Isaza

Dan Isaza

Former founder, VP of Engineering

Dan studied Math & CS at Stanford, where he dropped out to pursue a fast-growing startup that he co-founded. (don't worry, he eventually returned πŸ˜‰)

Since then, he's been an early engineer at several startups, including Clever Real Estate, where he was the VP of Engineering.

He's excited to teach you the tools of the trade.

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Course syllabus


Niche Selection

There's riches in the niches.

I'll teach you the Success Venn Diagram framework and how you can harness it to select a profitable niche for your business.


Validation & De-Risking

Treat your time and energy as a valuable asset.

I'll teach you how to identify your target audience and use the Customer Development Loop to validate a problem-space and build early relationships with potential customers.

I'll give you the exact scripts I use to cold email and interview potential customers.

This drives early revenue.


Reducing cost and complexity

Complexity is expensive and slows us down. You'll learn exactly how to simplify your product to keep it lean.

These decisions will pay dividends in both the short- and long-term, making it easy for you to keep up with your customers as you scale.


Architecture deep-dive

We'll learn the components of the low-code tech stack:

  • Comprehensive discussion of backends, frontends, automation layers, and payment/analytics tools
  • Specific sub-categories within each portion of the tech-stack and the strengths and weaknesses of each
  • Strong mental models like the flexibility-readiness boundary and the low-code deadzone.


Scaling gracefully

  • Understanding the path to customization
  • How to evaluate tooling integration options
  • Planning for seamless data migration


Bonus: The Ultralight GTM stack

I'll teach you how to build and scale a profitable marketplace business. You'll learn which tools to use on Day 1, as well as when and how to update and modify your tooling as you scale.

The tools we'll cover can take you to $1M/yr in revenue and beyond.

Instant Access & 1-on-1 coaching

Get instant access to video lectures
  • Instant Access to Video Lectures

    You'll receive instant access to video lectures (and slides) when you sign up.

  • Revenue Workbook

    Use the exercises in the course workbook to identify your niche, validate your assumptions, and track conversations with potential customers.

    These are the early steps towards your first revenue.

  • 1-on-1 coaching call

    You'll get a 1-on-1 coaching call with Dan to identify the tools and processes to take your business to its next milestone β€” whether you're just getting started or scaling your operation.

Frequently Asked Questions

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