The Experience Arc: Transform Brand & Leadership Through Connected Experiences.

Cohort-based Course

Learn to design powerful brand and leadership experiences that disrupt expectations, deepen connections and drive lasting impact.

Worked On Experience Projects With

Pernod Ricard
adidas
Vodafone
Amazon Web Services
Prada

Course overview

Learn how to create powerful brand and leadership experiences that connect.

In a world overloaded with noise, true impact comes from experiences that break expectations and forge deep, lasting connections. This seminar is designed for leaders, marketers and strategists who want to harness the power of immersive thinking through The Experience Arc to shape brands, inspire teams and drive meaningful engagement.


Through a blend of strategy, psychology and creativity, you’ll discover how to:


Shift Perceptions – Create moments that truly resonate and leave a lasting impact

Disrupt Expectations – Design standout brand and leadership experiences

Build High-Impact Teams – Foster creativity and engagement through experience-driven leadership

Craft Immersive Brand Journeys – Strengthen consumer relationships with presence-based strategy.


Walk away with actionable insights and real-world applications to help you lead, market and connect in a more meaningful way.

Who is this course for

01

Business Leaders & Executives – Learn to inspire teams, drive engagement and lead through impactful experiences.

02

Marketers & Brand Strategists – Discover how to craft immersive brand journeys that captivate and connect with audiences.

03

Creatives & Innovators – Apply experience-driven thinking to disrupt norms and create meaningful, lasting impact.

What you’ll get out of this course

Detailed Strategic Frameworks

Learn the exact frameworks to design experiences that shape how people see, feel, and connect with your brand and leadership.

Psychological Insights

Drawing on some secrets from the world of magic, learn how to break through the noise with unexpected, immersive strategies that capture attention and create lasting impact.

Case Studies

Learn how The Experience Arc is being applied around the world.

1on1 Connection

Have dedicated one on one time with course facilitator to discuss how The Experience Arc can apply to your case directly.

What’s included

Damian Madden

Live sessions

Learn directly from Damian Madden in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

Week 1

Jun 4—Jun 8
    Nothing scheduled for this week

Week 2

Jun 9—Jun 11

Post-course

    Jun

    4

    The Experience Arc 101

    Wed 6/410:00 AM—11:30 AM (UTC)

Meet your instructor

Damian Madden

Damian Madden

Damian Madden is a mindful brand strategist and experience architect dedicated to helping people and brands re-design the lives they are living into the lives they want to live. The current Australian CX Leader of the Year, Damian’s work focuses on how art and intentional design can restore balance, reduce burnout and inspire work that is truly transformative.


With a background in retail, marketing and experiential innovation, Damian has worked with all around the world with brands such as Adidas, Vodafone and Pernod Ricard to create more connected brand ecosystems. His proprietary frameworks, The Experience Arc and The Connected Experience Framework, guide organizations in designing spaces, experiences and interactions that cultivate clarity, engagement and human connection.


As the co-founder of art gallery A.SINGLE.PIECE, Damian explores the intersection of art and experience, curating projects that reveal how a single piece of art can shift perspectives and forge deep emotional connections. His expertise also extends into art meditation and presence-based design, and his upcoming book, Random Acts of Art, provides a framework for how art and design can change your life.

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The Experience Arc: Transform Brand & Leadership Through Connected Experiences.

Course schedule

4-6 hours per week

  • Tuesdays & Thursdays

    1:00pm - 2:00pm EST

    If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

  • May 7, 2022

    Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

  • Weekly projects

    2 hours per week

    Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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The Experience Arc: Transform Brand & Leadership Through Connected Experiences.