TL;DR: You'll learn the step-by-step process for conducting a Behavioral Design Sprint leveraging the Make It Toolkit from behavioral challenge statement to prototyping and validating your behavioral design hypotheses. All GenAI-powered (human in the loop)!

We took the original Design Sprint process and made it more human-centered by integrating the Make It Toolkit for behavioral design into it - we call the new and improved process The Behavioral Design Sprint:

Prepare & Strategize:

- Choose a Product or Service

- Define target behaviors to encourage or discourage

- Formulate a behavioral challenge statement

Map & Understand:

- Start at the end, map the behavior journey

- Utilize the Make It Toolkit Five Laws of Behavior to analyze the customer journey

- Identify Make It barriers to progress

- Identify and prioritize opportunity points (design interventions)

- Prioritize Opportunity (design intervention) Points using RICE Prioritization method

- ChatGPT prompt empowered leveraging the Make It Toolkit Five Laws of Behavior and RICE Prioritization Method

Ideate & Visualize:

- Idea generation using the Make It Toolkit strategies and tactics

- Idea refinement leveraging combo/trade-offs to evaluate different Make It Strategy combinations

- ChatGPT prompt empowered using the 15 Behavioral Design Strategies within the Make It Toolkit

Prototype and Build:

- Formulate a set of behavioral design hypotheses

- Choose Design Method and Fidelity (storyboard, mock-up, wireframe, etc.)

- Visualize and Build/Prototype Solution Concepts

- Utilizing ChatGPT prompting and a GenAI powered UX/UI Toolset

Test and Validate:

- Prototype the chosen Solution Concept using GenAI-based tools

- Recruit targeted audience for the Test

- Test and Validate the Solution Concept referencing Behavioral Design Hypotheses

- Utilizing ChatGPT prompt-driven test and validation criteria alongside best-of-breed tools

The enter process is GenAI-powered with a human in the loop where required (you get to decide). The course is Case Study-based and I've hand-picked three specific case studies (e.g., healthcare, renewable energy, and financial services) to guide your learning journey.

You'll learn about the key differences between traditional customer journey mapping and behavioral journey mapping (e.g., focus, design objectives, psychological elements, and outcome vs. process orientation).

You'll get an overview of the Five Laws of Behavior: 1st Law: B=f(P*E) by Kurt Lewin; 2nd Law: B=S1+S2 by Kaniel Kahneman; 3rd Law: A->B->C by B.F. Skinner; 4th Law: B=MAP by B.J. Fogg; and 5th Law: B=f(I,E) by Deci and Ryan.

You'll learn about the Five Core Components of a Behavioral Journey Map:

(1) Behaviors - what does the user do represented as a behavioral journey map? starting at the end and mapping out all user behaviors and associated user tasks.

(2) Prompts - what internal or external triggers prompt the behavior? All behavior is prompted whether internally or externally.

(3) Consequences - what are the immediate and/or delayed consequences (positive or negative) of the behavior?

(4) Barriers - what prevents people from taking action or making progress? are there motivational, ability, or prompt/attention-related behavioral barriers to progress?

(5) Opportunity Points - what opportunities are there to help the user make better progress and/or improve the overall experience?

You'll learn about how to identify and leverage different Design Intervention Strategies:

(1) Antecedent Intervention - involves setting up new cues or prompts to trigger the behavior and/or refining them to make them more effective;

(2) Behavioral Intervention - focusing on modifying the environment and/or the process surrounding the behavior, helping people overcome identified barriers to progress (person, environment, motivation, ability, and/or prompt/attention); and

(3) Consequential Intervention - ways in which to impact or modify the outcomes (positive or negative) of a behavior in order to reinforce its occurrence.

You'll learn about leveraging the 15 core makeit behavioral design strategies and associated tactics for helping people make user's make progress and achieve desired outcomes.

A few examples of the makeit behavioral design Strategies you'll learn to apply:

-> Make it Easy: Decrease the real or perceived cost and the cognitive or physical effort required to encourage a behavior.

-> Make it Attractive: Frame choices, goals, and experiences as familiar, relevant, and immediately beneficial, appealing to the senses or in comparison to alternatives.

-> Make it Tangible: Encourage and reinforce behaviors, effort, progress, and success with tangible incentives and rewards.

-> Make it Empowering: Increase the sense of autonomy, control and choice over people’s course of action and encourage creative, strategic, and adaptive thinking.

-> Make it Yours: Build commitment and leverage or increase people’s sense of ownership and attachment to outcomes, products, and experiences.

-> Make it Meaningful: Leverage people’s beliefs, need for order and context, and connect the desired behaviour, goal, or experience to higher values that transcend the individual.

and more! How to Design with Behavior in Mind.

You'll learn about the makeit toolkit's Comb/Trade-off process to present, evaluate, and improve ideas via cross-team inspection as part of the ideation process.

You'll learn how to formulate Behavioral Design Hypothesis(es) to guide and inform your prototyping and testing efforts with real customers.

And finally, you'll learn how to Prototype and Test your ideas/solution concepts leveraging best-of-breed GenAI tools for UX/UI helping you plan, execute, and validate your ideas with actual customers.

Throughout the process, we'll teach you how to leverage Generative AI (ChatGPT) as part of the makeit Behavioral Design Sprint approach. The practical methods you learn will help you in introducing a behavioral design process to your teams.

It's going to be an amazing course! We cannot wait to share with you these practical and empowering methods and tools for GenAI-powered behavioral design efforts!