Expanding your B2B Customer Value Proposition
10 Days
·Cohort-based Course
Discover forty unique ways in which to create customer value in a B2B customer relationship. Identify areas of focus for your organization.
Expanding your B2B Customer Value Proposition
10 Days
·Cohort-based Course
Discover forty unique ways in which to create customer value in a B2B customer relationship. Identify areas of focus for your organization.
Course overview
Expanding your B2B Value Proposition
Identify how to expand your B2B Value Proposition beyond the Table Stakes of a B2B customer relationship. Learn how other companies create value across the customer relationship in relation to the forty unique elements of value. Determine which areas of customer value you wish to focus and differentiate your organization around to support company growth.
Who is this course for
01
The Founder who wishes to align marketing, sales, product, and customer success organizations.
02
The CMO or COO who wishes to create a more customer-focused rather than product-focused organization.
03
The Head of Customer Success focused on ensuring that the brand promise and product benefits are realized.
04
Anyone within the organization seeking to ensure that the customer is placed at the center of the business.
What you’ll get out of this course
A more wholistic customer value proposition
An appreciation for what makes a more wholistic customer value proposition; beyond a single statement.
Expanding your B2B customer value proposition
An understanding of the forty (40) unique ways in which to deliver customer value in a B2B customer relationship.
Assessing your customer value proposition
A framework for assessing whether a given value proposition is being realized (actually experienced) by your customers.
Prioritization of customer value proposition opportunities
A method of prioritizing opportunities to improve your customer value proposition related to identified pains or gains.
Strategies for taking it back to your organization
A collection of strategies and tactics for creating awareness for the need to change, desire to change, knowledge of what’s required, ability to make the change, and ways in which to reinforce the change.
This course includes
Interactive live sessions
Lifetime access to course materials
In-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Expanding your B2B Customer Value Proposition
What people are saying
Jennifer Doepker
Pedro Lagos
Meet your instructor
JOHN GUSIFF
John Gusiff is the Managing Partner for Customer Centric Solutions LLC. He founded the company in 2002 after spending 15 years helping leading brands across B2C, B2B, and B2B2C industries, design and implement customer acquisition, engagement, service, and retention strategies.
He has worked directly with executives in marketing, sales, product development, customer service and support functions to help them rethink how they better service their customers and implement the processes, organization, and technology to support it.
Clients have included: American Honda, Canada Goose, Citibank, The Walt Disney Company, Ecobee, G Adventures, Gympass, Humana, Kaiser Permanente, Philips Electronics, Porch, lululemon athletica, Royal Ambulance, Shaklee, Sprint, Ticketmaster, Toshiba Medical Systems and TransAlta.
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Expanding your B2B Customer Value Proposition
Course schedule
Four Sessions - 90 minutes per session
Coming this March/April 2024 (Four Sessions in Two Weeks)
Four Cohort Sessions with individual and group exercises
Quickly applying what you've learned about expanding your B2B value proposition as you are guided through a series of individual and group exercises to formulate how you wish to expand your B2B customer value proposition.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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