Creative Problem-Solving for Product Managers & Business Leaders
8 Days
·Cohort-based Course
Build the creative capacity to consistently spark novel ideas that are inventive, valuable, & solve critical customer and business problems.
Creative Problem-Solving for Product Managers & Business Leaders
8 Days
·Cohort-based Course
Build the creative capacity to consistently spark novel ideas that are inventive, valuable, & solve critical customer and business problems.
Previously at
Course overview
Prompt engineering involves the strategic design of inputs, known as prompts, to steer AI models toward desired outputs or behaviors. This technique can be highly effective in achieving specific results; however, it may also impose limitations. Concentrating on minor modifications to linear inputs might cause you to miss opportunities to explore more innovative solutions or gain new insights.
Conversely, creative frameworks encourage humans to ask divergent questions and think laterally. Generative AI can supply an abundance of corresponding responses that can spark the exploration of less obvious avenues. Humans must then discern which ideas are worthy of pursuit by more deeply exploring the potential paths to realizing them. Rather than passively waiting for random suggestions, the human collaborator actively harnesses structured creative methods. Each new angle that AI offers can feed additional prompts, forming a feedback loop of quickly tested possibilities. This iterative momentum is difficult to achieve through prompt engineering, where it’s easier to fall prey to personal biases or constrain yourself to a single approach to problem-solving.
Who is this course for
01
Product managers looking to think bigger and expand their problem-solving skills to create measurable value for customers and their business
02
Business Professionals in non-creative roles, including those navigating the integration of generative AI into their work.
03
Entrepreneurs and Intrapreneurs looking to uniquely address a customer need or capability gap, differentiate their products or services.
04
Senior Executives in traditional brick-and-mortar businesses who are managing a digital transformation.
05
Self-improvement enthusiasts interested in maintaining a growth mindset, evolving their capacity to solve complex problems.
What you’ll get out of this course
Understand Your Creative Problem-Solving Style
Measure your individual problem-solving style and preferences to understand what skills you should focus on developing to accelerate creative velocity.
Methods for Challenging Conventional Thinking
Learn best practices for discovering and exploring novel solutions to personal and professional problems.
Exercises to Build Creative Capacity and Think Big
Understand the tools and techniques to spark novel ideas. Cultivate the skills to achieve creative velocity with exercises you can practice.
Tips for Partnering with Generative AI for Idea Generation
Prepare to effectively partner with GenAI on idea exploration to prompt better outcomes.
*BONUS BOOK* "Creative Velocity" (Wiley, 2025)
You will receive a free copy of the book when it is published
This course includes
4 interactive live sessions
Lifetime access to course materials
15 in-depth lessons
Direct access to instructor
11 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Creative Problem-Solving for Product Managers & Business Leaders
Course syllabus
Week 1
Mar
24
Day 1- Activating Your Creative Capacity
Identifying and Minimizing Creative Barriers
Exploring Creative Problem-Solving Profiles
Mar
26
Day 2 Growing Your Creative Capacity
Tools and Techniques to Build a Creative Mindset
Creative Thinking Techniques for Problem-Solving - Part 1
Mar
27
Day 3 - Achieving Creative Velocity
Creative Thinking Techniques for Problem Solving - Part 2
Co-Creating with Generative AI to Enhancing Creative Velocity
Week 2
Apr
1
Optional: Ask Me Anything
What people are saying
Gina JeanCharles
Robert Neer
Sacha Weinberg
Brent Van Wieringen
Meet your instructor
Leslie Grandy
Leslie Grandy is the author of Creative Velocity (Wiley, 2025) and a global, first-to-market product executive and board advisor with a 25+ year career delivering game-changing products for top brands - Best Buy, Discovery, T-Mobile, Apple, and Amazon. Throughout her career, Leslie has been at the front end of innovation, launching the first paid video streaming service, RealOne SuperPass, with over 1 million subscribers after co-authoring a patent for a system that provides integrated media, delivering the first Android mobile device, the T-Mobile G1 and the first cellular-enabled digital picture frame, the T-Mobile Cameo; and leading Best Buy’s Digital Innovation Lab. Leslie founded The Product Guild, a product and innovation advisory services company through which she has advised early-stage ventures and numerous publicly traded companies on innovation and new product development, including Starbucks, Oracle Power, and Red Robin Gourmet Burgers. A sought-after keynote, featured speaker, and lecturer on creative leadership, product and service design, and digital transformation the University of Michigan College of Engineering, Center for Entrepreneurship, Regis College, West Virginia University’s Reed College of Media, and the University of Washington Foster School of Business, where Leslie serves as the Lead Executive in Residence with the Product Management Leadership Accelerator. Leslie is an IDEO-trained leader in Design Thinking who inspires audiences to achieve their creative potential.
Be the first to know about upcoming cohorts
Creative Problem-Solving for Product Managers & Business Leaders
Course schedule
6 hours per week
Monday, Wednesday, and Thursday
4:30 - 6:30PM PT
All live sessions will last 2 hours, with an optional AMA session at the end.
Emotional Regulation Matrix
Balanced emotional management helps increase creative capacity by creating an inner sense of calm and resilience, making it easier to stay curious and maintain a problem-solving focus. For instance, frustration and fear often lead to a defensive, closed-off approach, while balanced emotions support adaptability, helping one remain flexible and open to new possibilities.
A link to a GPT will help you practice labeling and addressing how you react to events that may impede creative velocity.
Get this free resource
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Stay in the loop
Sign up to be the first to know about course updates.
Be the first to know about upcoming cohorts