Are your team members struggling to align on an overall product direction? Are you lacking confidence in the investment decisions made for the coming year? Are your organization's decisions driven best guesses instead of evidence?

If you are a successful product or UX leader, you likely already have the product sense, strategic thinking and ability to ship great products. But as you advance in your career, your success and influence will increasingly depend on how well you bring along team members across your company to understand, support, contribute to, and rally behind your strategic decisions.

This is where a proven, collaborative method for crafting a product vision can transform how your team works.

A product vision is a detailed story and narrative of the future experience users and customers will have with your product. With it, everyone on your team is laser focused on how their decisions will improve business outcomes and customers' lives.

The Product Visioning Method: A Decade of Proven Success

In 2014, Christine Perfetti built and facilitated her first organization-wide, collaborative product visioning workshop at Acquia, the B2B powerhouse.

The results were transformative:

• Forty team members from across the organization immersed themselves in customer needs and converged on a unified long-term product vision

• Brilliant, opinionated employees shared their ideas informed by business objectives, customer feedback, and their unique perspectives -- without opinion wars

• Executive leaders collected clear, unfiltered feedback from all levels

• Attendees called it the most productive strategic planning workshop they ever attended

Since then, Christine has refined and successfully implemented her method at organizations including TuneIn, Harvard Business School, Curriculum Associates, Penn Medicine, Salsify, and GoFundMe.

In this course, Christine will share these game-changing techniques and teach you how to apply them to your product strategy.

Course content:

After attending this course, you will have the playbook to remove the guesswork and ensure everyone in your organization is investing in the right product areas. You will learn how to:

• Build a strategic customer insights practice to drive product visioning activities

• Map a unified, long-term vision aligned with your business and customer needs

• Invest your resources and direct your teams to move forward on the right path

• Collect stakeholder input and ideas from across the organization with no opinion wars

• Prioritize the biggest roadmap opportunities to achieve the vision

• Rank product opportunities based on business value, customer value, and degree of effort

• Become a better communicator to evangelize the long-term vision across the organization

The course also includes:

• Hands-on exercises

• Case studies and examples from real-life visioning projects and workshops

• Bonus: 2 Ask Me Anything sessions

• Plus: Homework to put concepts into practice (optional)

• All Zoom workshops are live, taught by Christine Perfetti