Cohort 1

Ensure that every new AI capability your organization delivers improves the lives of our users and customers.


Jared Spool

UX & Design in an AI World: Strategic Fundamentals

Center Centre – UIE

The price increases to $249 on Friday, July 18 at 10am ET. Save $50. AI is changing everything, and it’s currently impossible to imagine a world without it. The romantic viewpoint speaks to all the new things we’ll do with it — how it'll make all our lives so much better. Yet, there is still a lot of work that needs to be done to make AI live up to its full potential. UX and Design can (and should) play a substantial strategic role in how AI is infused into our organization’s products and services. How do we ensure that every new AI capability our organization delivers improves the lives of our users and customers? We can’t let AI be something that just happens to our products. It needs to be something intentionally designed, in a way that respects its limitations, while delivering exceptional experiences to the people we design for. Topic 1: Delivering Strategic UX &amp; Design into the AI WorldAI presents a critical opportunity for UX and Design to become strategic players within your organization. You’ll need new UX and design leaders to ensure that every new capability improves people’s lives, while delivering innovative value back to your organization is how you’ll realize AI’s full potential. Topic 2: Bringing on AI Value through Intelligent UX &amp; DesignYour organization will realize the value AI brings when your products and services exceed your customers’ expectations, anticipate your users’ needs, and eliminate the burden and toil of unnecessary work. Discovering and designing for these opportunities will strengthen your team’s UX and Design efforts, growing your influence and cementing the perception that great user experiences deliver value. Topic 3: The Strategic UX &amp; Design Process in an AI WorldYour team will need a process that supports the demands that AI brings to your users’ experiences. Unfortunately, your team’s pre-AI UX processes will likely struggle to keep up with the sophistication and intricacies of this new world. You’ll need new skills, practices, and perspectives that'll reveal exciting customer innovations, demonstrate and communicate your team’s value, and create a vivid and compelling vision of future user experiences. The price increases to $249 on Friday, July 18 at 10am ET. Save $50.

Experienced Product and UX leaders who are now building and designing AI capabilities into their products and services.

Senior UX and Individual Contributors who want to take a leadership role in their org to ensure that UX is given attention with AI efforts.

Professionals ready to drive strategic thinking throughout their org on how to implement and deliver innovative, high-quality AI-infused UX.

Who is this course for:

What you’ll learn from each topic:

<ul><li>Demonstrate that AI’s most significant value lies in improving customer lives.</li><li>Deliver strategic innovation to your org in a world where AI still has severe limitations.</li><li>Make UX a top priority for product and development teams who are heads-down on delivering new AI capabilities.</li></ul>

Topic 1: Delivering Strategic UX & Design into the AI World

<ul><li>Map AI capabilities against the Kano Model to identify customer expectations, capability payoffs, and opportunities to delight customers.&nbsp;&nbsp;</li><li>Eliminate user resistance to change while ensuring that new capabilities are made intuitive to new and existing users.</li></ul>

Topic  2: Bringing on AI Value through Intelligent UX & Design

<ul><li>Upgrade your UX research practices to uncover where AI provides competitive value.</li><li>Measure the success of your AI efforts and the progress of your team’s delivered value.</li><li>Paint a vision of how AI improves your users’ lives, motivating your Product and Dev peers to prioritize UX.</li></ul>

Topic 3: The Strategic UX & Design Process in an AI World

Go back to course content and recordings whenever you need to.

Lifetime access

Stay accountable and share insights with like-minded professionals.

Community of peers

Share your new skills with your employer or on LinkedIn.

Certificate of completion

The price increases to $249 on Friday, July 18 at 10am ET. Save $50.
 

Course syllabus

The course includes the notes and recordings for both of the recent Lightning Talks,&nbsp;<a href="https://maven.com/p/52f586/how-ai-will-bring-on-a-ux-resurgence?utm_medium=ll_share_link&amp;utm_source=instructor" rel="noopener noreferrer" target="_blank">﻿How AI Will Bring On A UX Resurgence</a> and <a href="https://maven.com/p/b7f14b/the-best-ux-metrics-for-ai-based-functionality" rel="noopener noreferrer" target="_blank">The Best UX Metrics for AI-Based Functionality</a>

Each topic features a 40 to 50-minute lecture accompanied by notes and resources.

3 Course Topics

Choose the cohort live Q&amp;A dates that best match your schedule. We have sessions at different times to meet different schedule needs.

3 Live Q&A Sessions

All of Jared's topic lectures are recorded for you to watch anytime. We also record the live Q&amp;A so you can go back and listen to how Jared answers everyone's questions.

Everything is Recorded

Choose the Cohort Best for You...

Meet your instructor...

People say about learning from Jared...

This course goes beyond tactics and tools, focusing on strategy and outcomes.

Content Focused on Strategic Thinking

Includes Resources

Join a community of like-minded individuals who share your desire to grow their strategic leadership skills. Jared will lead the group every step og the way.

Learning is Better Together

The Difference: Strategy Over Tactics

Sign up to be the first to know about course updates.

Stay in the loop

Price increases to $199 on Friday, June 13 at 10am ET.Register for $149 today.

Frequently Asked Questions

Ensure that every new AI capability your organization delivers improves the lives of our users and customers.

Course completed by

About this course

Get notified about the next cohort

Learn from live sessions