Cohort 2

Universal Analytics will be deprecated in July 2023, don't get caught unprepared! Learn GA4 and how to lead this shift for your business.

Krista Seiden

Founder, KS Digital, Ex-Google Analytics Evangelist

The Google Analytics 4 Bootcamp

Krista literally wrote Google's best practices and educational material for Google Analytics, and now she's here to teach you everything you need to know about GA4. This course is taught 100% live, meaning you'll learn and interact directly with instructor Krista Seiden!

In-house practitioners of Universal Analytics who need to learn Google Analytics 4 for their current or future roles

Marketers and cross-functional stakeholders who need to effectively understand the tools and data driving their businesses

Agencies and freelancers who need to quickly uplevel their GA4 skillset so they can successfully help their own clients migrate

Who is this course for

Key outcomes

Much of what you know from Universal Analytics can be applied to Google Analytics 4, but the GA4 interface looks &amp; feels very different. We'll cover the logistics of where things are located, how to find or make your favorite reports, and help you feel more comfortable using GA4

Understand how Universal Analytics & Google Analytics 4 compare

Explore is GA4's deep-dive analysis tool and offers a ton of potential for custom reporting. You can build things like open and closed funnels, create a path to track your customer journey through your site or app, and deep-dive on cohort reporting

Create awesome custom reports in Explore

For the first time EVER, you can create and edit reports that live in the main reporting interface of GA4. Not only that, you can completely customize the left hand nav for easy organization and access. You'll get tons of ideas and plenty of practice to customize your GA4 setup

Customize GA4 to your heart's desire

GA4 has some really cool new built-in features to help you create or modify event data within the UI, reducing the need for developer time and website code. You'll also learn about important settings for data retention, attribution, reporting identity, and much more

Take advantage of advanced features and settings

During this 2-week long hands-on dive into Google Analytics 4, you'll learn the skills you need to successfully make the shift to GA4, directly from the person who helped build it. From navigating reports to deeper analysis &amp; advanced settings, this bootcamp covers it all!

Principal Strategist at Good AF Consulting

See what people are saying

Your instructor literally helped build the product...

Hear what the GA4 Bootcamp is all about

In this module we'll start with a comparison of Universal Analytics and Google Analytics 4, and then we'll dive into the Reporting UI. You'll walk away feeling comfortable pulling standard reports and knowing where everything is in GA4.

101: Getting started with GA4 Reporting

We'll dive deep into the Explore section in GA4. We'll cover all of the templated techniques, talk about use cases for Explore vs Reporting, and heavily rely on demos and practice exercises so you walk away feeling confident in your ability to use GA4 Explorations.

201: Going deep with Explore

GA4 allows you to completely customize the UI and the reports available. We'll deep-dive here with the goal of each student finishing the module with a customized navigation and new custom reports.

301: Report Customizations

There are a lot of new, advanced features that have been added to the UI of GA4. We'll explore these new features, such as event creation and modification, and set up custom data such as custom dimensions and metrics.

401: Advanced Features and Admin Settings

Course syllabus

We'll cover one course module during each session followed by live Q&amp;A.Note: Based on feedback from previous cohorts, we've extended these modules from 1.5 hrs to 2 hrs each!

Tuesdays & Thursdays April 18-27, 2023

Open Q&amp;A - bring your questions and we'll work through them in our final session of the cohort.

Friday April 28, 2023

Cohort 3 Course schedule

Cohort alumni will receive lifetime access to the KS Digital Academy Slack community

24/7 Slack community

You'll be in good company in the community joining hundreds of other students who have taken a KS Digital Academy course

Interact with peers & industry experts

Instructor Krista Seiden regularly participates in the community so your access doesn't end at the end of the cohort!

Instructor feedback

BONUS: Lifetime access to the KS Digital Community

Learn GA4 with Krista Seiden

You'll be learning skills directly applicable to your day to day job. Many of our participants have had our course reimbursed or paid for by their employer. In some cases, their company didn’t have a formal policy. It’s worth asking.

Your employer may have funds to cover this course

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Frequently Asked Questions

This course builds on live workshops and hands-on projects

Active learning, not passive watching

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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