The Google Analytics 4 Bootcamp

4.5

(20 ratings)

·

2 Weeks

·

Cohort-based Course

Universal Analytics will be deprecated in July 2023, don't get caught unprepared! Learn GA4 and how to lead this shift for your business.

Course overview

The Google Analytics 4 Bootcamp

Krista literally wrote Google's best practices and educational material for Google Analytics, and now she's here to teach you everything you need to know about GA4.


This course is taught 100% live, meaning you'll learn and interact directly with instructor Krista Seiden!


Who is this course for

01

In-house practitioners of Universal Analytics who need to learn Google Analytics 4 for their current or future roles

02

Marketers and cross-functional stakeholders who need to effectively understand the tools and data driving their businesses

03

Agencies and freelancers who need to quickly uplevel their GA4 skillset so they can successfully help their own clients migrate

Key outcomes

Understand how Universal Analytics & Google Analytics 4 compare

Much of what you know from Universal Analytics can be applied to Google Analytics 4, but the GA4 interface looks & feels very different. We'll cover the logistics of where things are located, how to find or make your favorite reports, and help you feel more comfortable using GA4

Create awesome custom reports in Explore

Explore is GA4's deep-dive analysis tool and offers a ton of potential for custom reporting. You can build things like open and closed funnels, create a path to track your customer journey through your site or app, and deep-dive on cohort reporting

Customize GA4 to your heart's desire

For the first time EVER, you can create and edit reports that live in the main reporting interface of GA4. Not only that, you can completely customize the left hand nav for easy organization and access. You'll get tons of ideas and plenty of practice to customize your GA4 setup

Take advantage of advanced features and settings

GA4 has some really cool new built-in features to help you create or modify event data within the UI, reducing the need for developer time and website code. You'll also learn about important settings for data retention, attribution, reporting identity, and much more

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During this 2-week long hands-on dive into Google Analytics 4, you'll learn the skills you need to successfully make the shift to GA4, directly from the person who helped build it. From navigating reports to deeper analysis & advanced settings, this bootcamp covers it all!

See what people are saying

        Quite possibly, there is no better person to teach GA4, given Krista's time spent at Google working on GA and her thorough comprehension of UA and GA4. Her vast knowledge, experience, & excellent teaching skills made the time and cost of this course an incredibly worthwhile investment. If she offers this live course again, I highly recommend it"
Akvilė DeFazio

Akvilė DeFazio

President, AKvertise, Inc.
        Krista is the most knowledgeable Google Analytics trainer and educator in the domain, period. What especially differentiates Krista is that her expertise extends beyond just knowledge of the tool. From her time as a web analyst, Evangelist, Google Analytics product manager, and executive, Krista understands digital analytics from many perspectives"
Zach Day

Zach Day

Director of Analytics at Okta
        Krista Seiden is one of the top practitioners and educators in digital analytics and has released a course that will no doubt take you from zero to hero with Google's new analytics platform, Google Analytics 4"
Simo Ahava

Simo Ahava

Co-Founder of Team Simmer
        Krista brings a unique combination of expertise in her field and educational experience, meaning students get the best of both worlds: somebody who knows their field but can also translate it into an easy-to-understand format that assists them in not only learning the material, but executing it in a way that brings value to their organization"
Amalia Fowler

Amalia Fowler

Principal Strategist at Good AF Consulting
        Krista is one of the few who can make Google Analytics accessible to everyone, always sharing actionable insider tips and custom reports. AND, she's a remarkable role model for diversity where she volunteers her time to coach women in marketing to stand up and speak"
Oli Gardner

Oli Gardner

Co-Founder of Unbounce
        Many of my clients rely on the custom tracking and reporting that my team has implemented over the years in Universal Analytics. Thanks to Krista's awesome training course we've been able to effectively transition and even upgrade our implementations well ahead of UA being sunset"
Michael Ramsey

Michael Ramsey

Digital Director at RedRhino
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Your instructor literally helped build the product...

Krista Seiden

Krista Seiden

Founder, KS Digital, Ex-Google Analytics Evangelist

Krista was at Google for nearly 7 years where she led Product Management efforts across the Google Marketing Platform, building the foundations of Google Analytics 4, and served as the external Evangelist for Google Analytics. If she looks familiar, it's probably because you've seen her Youtube videos about Google Analytics. She's taught millions of users how to use GA to improve their businesses.


Currently, Krista is the Principal Digital Analytics Consultant & Chief Instructor with KS Digital, an analytics consultancy she founded in 2019, helping businesses make the most of their investments in digital marketing and analytics. Previously, Krista was VP, Product Marketing & Growth at Quantcast.


Krista is a keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics. You can follow her blog at www.kristaseiden.com and on twitter @kristaseiden, or reach out to KS Digital at www.ksdigital.co.

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Course syllabus

01

101: Getting started with GA4 Reporting

In this module we'll start with a comparison of Universal Analytics and Google Analytics 4, and then we'll dive into the Reporting UI. You'll walk away feeling comfortable pulling standard reports and knowing where everything is in GA4.

02

201: Going deep with Explore

We'll dive deep into the Explore section in GA4. We'll cover all of the templated techniques, talk about use cases for Explore vs Reporting, and heavily rely on demos and practice exercises so you walk away feeling confident in your ability to use GA4 Explorations.

03

301: Report Customizations

GA4 allows you to completely customize the UI and the reports available. We'll deep-dive here with the goal of each student finishing the module with a customized navigation and new custom reports.

04

401: Advanced Features and Admin Settings

There are a lot of new, advanced features that have been added to the UI of GA4. We'll explore these new features, such as event creation and modification, and set up custom data such as custom dimensions and metrics.

Cohort 3 Course schedule

4-6 hours per week

  • Tuesdays & Thursdays April 18-27, 2023

    10:00am - 12:00pm PST

    We'll cover one course module during each session followed by live Q&A.

    Note: Based on feedback from previous cohorts, we've extended these modules from 1.5 hrs to 2 hrs each!

  • Friday April 28, 2023

    10:00am - 11:00am PST

    Open Q&A - bring your questions and we'll work through them in our final session of the cohort.

BONUS: Lifetime access to the KS Digital Community

BONUS: Lifetime access to the KS Digital Community

24/7 Slack community

Cohort alumni will receive lifetime access to the KS Digital Academy Slack community

Interact with peers & industry experts

You'll be in good company in the community joining hundreds of other students who have taken a KS Digital Academy course

Instructor feedback

Instructor Krista Seiden regularly participates in the community so your access doesn't end at the end of the cohort!

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Get reimbursed by your employer

Get reimbursed by your employer

Your employer may have funds to cover this course

You'll be learning skills directly applicable to your day to day job.


Many of our participants have had our course reimbursed or paid for by their employer. In some cases, their company didn’t have a formal policy. It’s worth asking.

Make the ask with this pre-filled template

This email is pre-drafted to make it easy for you and your employer to understand how the course benefits your role.

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Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
How is this Cohort-Based Course different than your other courses?
What’s the refund policy?

Learning is better with cohorts

Learning is better with cohorts

Active learning, not passive watching

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

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The Google Analytics 4 Bootcamp

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