The Google Analytics 4 Bootcamp
4.5 (20)
2 Weeks
·Cohort-based Course
Universal Analytics will be deprecated in July 2023, don't get caught unprepared! Learn GA4 and how to lead this shift for your business.
The Google Analytics 4 Bootcamp
4.5 (20)
2 Weeks
·Cohort-based Course
Universal Analytics will be deprecated in July 2023, don't get caught unprepared! Learn GA4 and how to lead this shift for your business.
Course overview
The Google Analytics 4 Bootcamp
Krista literally wrote Google's best practices and educational material for Google Analytics, and now she's here to teach you everything you need to know about GA4.
This course is taught 100% live, meaning you'll learn and interact directly with instructor Krista Seiden!
Who is this course for
01
In-house practitioners of Universal Analytics who need to learn Google Analytics 4 for their current or future roles
02
Marketers and cross-functional stakeholders who need to effectively understand the tools and data driving their businesses
03
Agencies and freelancers who need to quickly uplevel their GA4 skillset so they can successfully help their own clients migrate
Key outcomes
Understand how Universal Analytics & Google Analytics 4 compare
Much of what you know from Universal Analytics can be applied to Google Analytics 4, but the GA4 interface looks & feels very different. We'll cover the logistics of where things are located, how to find or make your favorite reports, and help you feel more comfortable using GA4
Create awesome custom reports in Explore
Explore is GA4's deep-dive analysis tool and offers a ton of potential for custom reporting. You can build things like open and closed funnels, create a path to track your customer journey through your site or app, and deep-dive on cohort reporting
Customize GA4 to your heart's desire
For the first time EVER, you can create and edit reports that live in the main reporting interface of GA4. Not only that, you can completely customize the left hand nav for easy organization and access. You'll get tons of ideas and plenty of practice to customize your GA4 setup
Take advantage of advanced features and settings
GA4 has some really cool new built-in features to help you create or modify event data within the UI, reducing the need for developer time and website code. You'll also learn about important settings for data retention, attribution, reporting identity, and much more
The Google Analytics 4 Bootcamp
During this 2-week long hands-on dive into Google Analytics 4, you'll learn the skills you need to successfully make the shift to GA4, directly from the person who helped build it. From navigating reports to deeper analysis & advanced settings, this bootcamp covers it all!
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Akvilė DeFazio
Zach Day
Simo Ahava
Amalia Fowler
Oli Gardner
Michael Ramsey
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The Google Analytics 4 Bootcamp
Your instructor literally helped build the product...
Krista Seiden
Founder, KS Digital, Ex-Google Analytics Evangelist
Krista was at Google for nearly 7 years where she led Product Management efforts across the Google Marketing Platform, building the foundations of Google Analytics 4, and served as the external Evangelist for Google Analytics. If she looks familiar, it's probably because you've seen her Youtube videos about Google Analytics. She's taught millions of users how to use GA to improve their businesses.
Currently, Krista is the Principal Digital Analytics Consultant & Chief Instructor with KS Digital, an analytics consultancy she founded in 2019, helping businesses make the most of their investments in digital marketing and analytics. Previously, Krista was VP, Product Marketing & Growth at Quantcast.
Krista is a keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics. You can follow her blog at www.kristaseiden.com and on twitter @kristaseiden, or reach out to KS Digital at www.ksdigital.co.
Be the first to know about upcoming cohorts
The Google Analytics 4 Bootcamp
Course syllabus
01
101: Getting started with GA4 Reporting
In this module we'll start with a comparison of Universal Analytics and Google Analytics 4, and then we'll dive into the Reporting UI. You'll walk away feeling comfortable pulling standard reports and knowing where everything is in GA4.
02
201: Going deep with Explore
We'll dive deep into the Explore section in GA4. We'll cover all of the templated techniques, talk about use cases for Explore vs Reporting, and heavily rely on demos and practice exercises so you walk away feeling confident in your ability to use GA4 Explorations.
03
301: Report Customizations
GA4 allows you to completely customize the UI and the reports available. We'll deep-dive here with the goal of each student finishing the module with a customized navigation and new custom reports.
04
401: Advanced Features and Admin Settings
There are a lot of new, advanced features that have been added to the UI of GA4. We'll explore these new features, such as event creation and modification, and set up custom data such as custom dimensions and metrics.
Cohort 3 Course schedule
4-6 hours per week
Tuesdays & Thursdays April 18-27, 2023
10:00am - 12:00pm PST
We'll cover one course module during each session followed by live Q&A.
Note: Based on feedback from previous cohorts, we've extended these modules from 1.5 hrs to 2 hrs each!
Friday April 28, 2023
10:00am - 11:00am PST
Open Q&A - bring your questions and we'll work through them in our final session of the cohort.
BONUS: Lifetime access to the KS Digital Community
24/7 Slack community
Cohort alumni will receive lifetime access to the KS Digital Academy Slack community
Interact with peers & industry experts
You'll be in good company in the community joining hundreds of other students who have taken a KS Digital Academy course
Instructor feedback
Instructor Krista Seiden regularly participates in the community so your access doesn't end at the end of the cohort!
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The Google Analytics 4 Bootcamp
Get reimbursed by your employer
Your employer may have funds to cover this course
You'll be learning skills directly applicable to your day to day job.
Many of our participants have had our course reimbursed or paid for by their employer. In some cases, their company didn’t have a formal policy. It’s worth asking.
Make the ask with this pre-filled template
This email is pre-drafted to make it easy for you and your employer to understand how the course benefits your role.
Frequently Asked Questions
Learning is better with cohorts
Active learning, not passive watching
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
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