June 4 - June 6

Product managers who drive strategy, development, and launch of products.

AgeTech & AI: stage-of-life demographics + product fit + human-centered design + AI-powered persona variables = usability

Heidi Culbertson

Conversational AI Leader, ex-Amazon Alexa, AgeTech Entrepreneur

Build Age-friendly Products

Amazon

AT&T

Sprint

Learn how AI can help identify demographic data, uncover social and generational influence for product fit, highlight human-centered design imperatives, and offer intelligent persona development, to build user experience for scale. Please note: This course is currently not available. I will post once availability opens in the future. Build Age-friendly Products is a crash course on how to build better next-gen products, with a specific focus on the age 50+ demographic. The 50+ demographic is a massive, fast-growing and an economically powerful consumer segment. Responsible for more than 50% of all consumer spending across all product categories (both as an end-user or purchaser for others) this four-generation demographic is prime for innovation in health, finance, real estate, retirement, travel, leisure, sport and more. This course is about understanding a huge opportunity, and building AI-powered products, user experiences and business that meets folks where they are. (and in reality, also impacts our own future self!) * 4.5 hours of live and on-demand sessions* Student interactive exercise- Course completion certificate* Video recording of all sessions available via Maven platform * Small class size* Seats are limited

Learn skills to build for all audiences

Product leaders looking to understand customer segments, and build inclusive products and leverage a massive and diverse demographic with

Aspiring and seasoned designers looking to upskill and be able to design AI agents for the largest demographic customer base: older adults.

Business leaders, founders and startups who want to bridge product, design, AI, and the older adult consumer

Who is this course for

What you’ll get out of this course

Foundational knowledge of the breadth and depth of the age 50+ demographic, where to find research (census data, gerontologists, investment, age-related organizations, startups, big tech)

A deep understanding of the longevity landscape and older adult demographic

Learn a system for help from ideation to production.

How to approach product usability for specific audiences.

Learn an age-inclusive framework and how to AI-enable tasks to create personas and product personalization

A Stage-of-Life framework for persona development and product personalization

How we speak and listen changes during our lifetime. User interaction influences and/or barriers impact the success of AI agents, voicebots and chatbots that converse with older adults.

A foundation in language variation for conversational AI design.

Incorporating AI

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Course syllabus

What people are saying

Meet your instructor

<ul><li>Live sessions via Zoom</li><li>Student exercises</li><li>On-demand bonus content</li><li>Course completion certificate</li><li>Video recording of all live sessions available via Maven platform</li></ul> * Multiple cohorts (days/times) available* Small class size* Students seats are limited

Course completed by

About this course

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