Learn how AI can help identify demographic data, uncover social and generational influence for product fit, highlight human-centered design imperatives, and offer intelligent persona development, to build user experience for scale.

Build Age-friendly Products is a crash course on how to build better next-gen products, with a specific focus on the age 50+ demographic. The 50+ demographic is a massive, fast-growing and an economically powerful consumer segment. Responsible for more than 50% of all consumer spending across all product categories (both as an end-user or purchaser for others) this four-generation demographic is prime for innovation in health, finance, real estate, retirement, travel, leisure, sport and more.

This course is about understanding a huge opportunity, and building AI-powered products, user experiences and business that meets folks where they are. (and in reality, also impacts our own future self!)

* 4.5 hours of live and on-demand sessions

* Student interactive exercise

- Course completion certificate

* Video recording of all sessions available via Maven platform

* Small class size

* Seats are limited