4.7
(5 ratings)
1 Day
·Cohort-based Course
AgeTech & AI: stage-of-life demographics + product fit + human-centered design + AI-powered persona variables = usability
4.7
(5 ratings)
1 Day
·Cohort-based Course
AgeTech & AI: stage-of-life demographics + product fit + human-centered design + AI-powered persona variables = usability
Previously at
Course overview
Learn how AI can help identify demographic data, uncover social and generational influence for product fit, highlight human-centered design imperatives, and offer intelligent persona development, to build user experience for scale.
Build Age-friendly Products is a crash course on how to build better next-gen products, with a specific focus on the age 50+ demographic. The 50+ demographic is a massive, fast-growing and an economically powerful consumer segment. Responsible for more than 50% of all consumer spending across all product categories (both as an end-user or purchaser for others) this four-generation demographic is prime for innovation in health, finance, real estate, retirement, travel, leisure, sport and more.
This course is about understanding a huge opportunity, and building AI-powered products, user experiences and business that meets folks where they are. (and in reality, also impacts our own future self!)
* 4.5 hours of live and on-demand sessions
* Student interactive exercise
- Course completion certificate
* Video recording of all sessions available via Maven platform
* Small class size
* Seats are limited
01
Product leaders looking to understand customer segments, and build inclusive products and leverage a massive and diverse demographic with
02
Aspiring and seasoned designers looking to upskill and be able to design AI agents for the largest demographic customer base: older adults.
03
Business leaders, founders and startups who want to bridge product, design, AI, and the older adult consumer
A deep understanding of the longevity landscape and older adult demographic
Foundational knowledge of the breadth and depth of the age 50+ demographic, where to find research (census data, gerontologists, investment, age-related organizations, startups, big tech)
How to approach product usability for specific audiences.
Learn a system for help from ideation to production.
A Stage-of-Life framework for persona development and product personalization
Learn an age-inclusive framework and how to AI-enable tasks to create personas and product personalization
A foundation in language variation for conversational AI design.
How we speak and listen changes during our lifetime. User interaction influences and/or barriers impact the success of AI agents, voicebots and chatbots that converse with older adults.
Incorporating AI
Do's, don't, and maybe.
Build Age-friendly Products
Week 1
Jul 13
Nothing scheduled for this week.
Post-Course
Modules
4.7
(5 ratings)
Conversational AI Leader, ex-Amazon Alexa, AgeTech Entrepreneur
Heidi Culbertson is an innovation leader who has spent a career pioneering new tech capabilities and user experience in startups and Fortune 10 companies. Heidi is a former Amazon Alexa Product Manager and Business Development leader, former 20-year leader in the mobile industry, a sought-after keynote speaker and advisor, and was the founder of the award-winning AgeTech startup, Marvee, a conversational AI platform responsible for a multitude of conversational experiences specifically designed for older adults. Today, Heidi is the CEO of Move.Think.Play. LLC, a education and use experience company.
Honors have included: Voice AI Industry VIP award, Amazon Alexa Champion status, Conversational AI top Leader, and multiple top honors in Product & Design.
4 - 4.5 hours
Live sessions
4 hours of live lectures, activity, Q&A
* Multiple cohorts (days/times) available
* Small class size
* Students seats are limited
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
How does this live class differ from other on-demand product courses
What is the refund policy?
Can I get reimbursed by my company?
Does Heidi offer private training or advisory services?