Build Age-friendly Products

4.7

(5 ratings)

1 Day

Cohort-based Course

AgeTech & AI: stage-of-life demographics + product fit + human-centered design + AI-powered persona variables = usability

Build Age-friendly Products

4.7

(5 ratings)

1 Day

Cohort-based Course

AgeTech & AI: stage-of-life demographics + product fit + human-centered design + AI-powered persona variables = usability

Hosted by

Heidi Culbertson

Conversational AI product leader, AgeTech startup founder, ex-Amazon, ex-Marvee

Heidi Culbertson

Conversational AI product leader, AgeTech startup founder, ex-Amazon, ex-Marvee

Previously at

Course overview

Learn skills to build for all audiences

Learn how AI can help identify demographic data, uncover social and generational influence for product fit, highlight human-centered design imperatives, and offer intelligent persona development, to build user experience for scale.

Build Age-friendly Products is a crash course on how to build better next-gen products, with a specific focus on the age 50+ demographic. The 50+ demographic is a massive, fast-growing and an economically powerful consumer segment. Responsible for more than 50% of all consumer spending across all product categories (both as an end-user or purchaser for others) this four-generation demographic is prime for innovation in health, finance, real estate, retirement, travel, leisure, sport and more.

This course is about understanding a huge opportunity, and building AI-powered products, user experiences and business that meets folks where they are. (and in reality, also impacts our own future self!)

* 4.5 hours of live and on-demand sessions

* Student interactive exercise

- Course completion certificate

* Video recording of all sessions available via Maven platform

* Small class size

* Seats are limited

Who is this course for

Product leaders looking to understand customer segments, and build inclusive products and leverage a massive and diverse demographic with

Aspiring and seasoned designers looking to upskill and be able to design AI agents for the largest demographic customer base: older adults.

Business leaders, founders and startups who want to bridge product, design, AI, and the older adult consumer

Product leaders looking to understand customer segments, and build inclusive products and leverage a massive and diverse demographic with

Aspiring and seasoned designers looking to upskill and be able to design AI agents for the largest demographic customer base: older adults.

Business leaders, founders and startups who want to bridge product, design, AI, and the older adult consumer

What you’ll get out of this course

A deep understanding of the longevity landscape and older adult demographic

Foundational knowledge of the breadth and depth of the age 50+ demographic, where to find research (census data, gerontologists, investment, age-related organizations, startups, big tech)

How to approach product usability for specific audiences.

Learn a system for help from ideation to production.

A Stage-of-Life framework for persona development and product personalization

Learn an age-inclusive framework and how to AI-enable tasks to create personas and product personalization

A foundation in language variation for conversational AI design.

How we speak and listen changes during our lifetime. User interaction influences and/or barriers impact the success of AI agents, voicebots and chatbots that converse with older adults.

Incorporating AI

Do's, don't, and maybe.

Course syllabus

Expand all modules

Week 1
Jul 13
Week dates are set to instructor's time zone
Nothing scheduled for this week.
Post-Course
Modules
Course Introduction
Course Introduction
3 Lessons
Opportunity Hiding in Plain Sight
Opportunity Hiding in Plain Sight
7 Lessons
Bonus: Access to Resource Library
Bonus: Access to Resource Library
1 Lesson
Ideation, Design and User Experience
Ideation, Design and User Experience
6 Lessons
Student Exercise - Part 2
Student Exercise - Part 2
1 Lesson
Conversational AI, Design and Influences
Conversational AI, Design and Influences
5 Lessons
Student Exercise - Part 3
Student Exercise - Part 3
1 Lesson
Incorporating AI and Asking AI for help
Incorporating AI and Asking AI for help
4 Lessons
Student Exercise - Part 4
Student Exercise - Part 4
1 Lesson

4.7

(5 ratings)

What students are saying

Meet your instructor

Heidi Culbertson

Conversational AI Leader, ex-Amazon Alexa, AgeTech Entrepreneur

Heidi Culbertson is an innovation leader who has spent a career pioneering new tech capabilities and user experience in startups and Fortune 10 companies. Heidi is a former Amazon Alexa Product Manager and Business Development leader, former 20-year leader in the mobile industry, a sought-after keynote speaker and advisor, and was the founder of the award-winning AgeTech startup, Marvee, a conversational AI platform responsible for a multitude of conversational experiences specifically designed for older adults. Today, Heidi is the CEO of Move.Think.Play. LLC, a education and use experience company.

Honors have included: Voice AI Industry VIP award, Amazon Alexa Champion status, Conversational AI top Leader, and multiple top honors in Product & Design.

Be the first to know about upcoming cohorts