Cohort 2

Elevate your design strategy: connect creativity to business growth, measure impact, and build your team's growth design capability⚡️

Sera Tajima

Growth Design for a Sustainable Future

Climate Insiders

Webflow

Zendesk®

Y Combinator

UPDATE March sold out. Enrollment open for July. Why Take This TrainingAs product leaders advance in their careers, three critical challenges emerge: Challenge 1: Measuring and communicating design success beyond design thinking and aesthetics.Challenge 2: Getting stakeholder buy-in for strategic decisions that impact business growth.Challenge 3: Balancing user needs with business objectives while considering broader systemic impacts. This course empowers technologists to become strategic leaders who can:⚡️ Connect design decisions directly to business outcomes and growth metrics⚡️ Build influence with stakeholders through data-driven design processes⚡️ Lead responsible growth initiatives that consider users, business, and ecosystem impact⚡️ Measure and demonstrate the ROI of design work in their portfolio Transform from a user-centered designer into a strategic design leader who can drive product led growth, influence decisions, align teams, and create measurable business impact while maintaining conscious design practices. Why Learn With SeraAs a Principal Product Designer turned Founder, Sera has led successful products from zero-to-one startups to public companies across Webflow, BetterUp, Hired, Zendesk, and Y Combinator. Her unique approach to growth design has driven remarkable results, including a 200% increase in acquisition. She has given talks and workshops at Uber, Ikea, Design X, the University of Hawaii, the University of Waterloo, and more. As an advisor and investor, Sera brings a decade of hands-on experience leveraging design for conscious business growth —a perspective she's distilled into actionable frameworks through workshops and talks that have helped thousands of designers step into strategic leadership roles. She has spent 1 year condensing everything she's learned about growth into this 2 week training. Her frameworks from this course have been adopted by teams at Instacart, Ikea, Turo, Zendesk, Walmart, and more. Continue LearningGraduates will receive a private invite to a growth design slack channel with peers who are navigating similar challenges.Participants will have ongoing access to course materials, frameworks, and templates (this includes updates). Training your team? Email for bulk pricing and private training: training@seratajima.com.

Bridge the Gap Between Design Impact and Business Growth 📈

Mid-Level Designerswho want to become more strategic with their work going beyond end-users.

Senior &amp; Staff Designerswho want to lead, participate in business strategy discussions, and facilitate product led growth outcomes.

Design Teamswho want to align their processes with growth principles and/or create a growth team (e.g. acquisition, retention, etc.)

UX Researchers who want to expand their impact by combining user insights with growth metrics.

Technologistslooking to leverage design and integrate growth thinking into your product development process.

Early Stage Founderswho want to create a design driven company with product led growth.

Who is this course for

What you’ll get out of this course

Master the principles of sustainable growth through AARRR and the growth loop. Transform your approach to product building and measure impact; measure acquisition, activation, retention, monetization, and more.

A Strategic Framework for Growth Design at Every Level of Product Building 

Learn to leverage data effectively in your design process, speak the language of business stakeholders, and make decisions that drive measurable outcomes using quantitative and qualitative data that speaks for itself.

Holistic Data-Driven Design Leadership Skills 

Gain concrete techniques for building influence, documentation practices, presenting design work to business leaders, and getting buy-in for strategic initiatives. Turn stakeholder relationships from challenging to collaborative.

Practical Tools for Stakeholder Management & Executive Buy-in

Learn from successful growth initiatives at companies like Webflow. Go beyond theory with hands-on application of growth frameworks. Work alongside a team of designers, receive targeted feedback on your project, and leave each session with actionable strategies you can implement.

4 Workshops on Real World Scenarios to Exercise Growth Thinking 

Understand the limits to growth, how to growth sustainably, and how to think about systemic change through lenses that go beyond end-users and business goals. Use Sera's Sustainable Futures Prism and the Triple Piko from indigenous Hawaiians to apply systems thinking.

2 Frameworks that go Beyond End-Users and Business Goals

Learn from industry leading growth experts on how teams operate, core principles, and a behind the scenes look at projects and measurable outcomes. 3 recorded talks and 1 live session.

4 Guest Speakers From Top Companies on How to Apply Growth (Netflix, Miro, Webflow, Growthmates) 

The playbook includes guides to sustainable growth, metrics, case studies, and more. It's your cheat sheet to get more done in less time.

[BONUS $120 value] Growth Playbook, 1 Year Membership to Conscious Technology, & Private Slack Access

<ul><li>Complete beginners</li><li>Designers experienced with growth hacking</li><li>Technologists comfortable with using metrics and tracking success</li><li>People looking for a quick fix</li><li>Technologists looking to achieve goals at the expense of people &amp; climate</li></ul>

Who is this course NOT for? 

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

What people are saying

Meet your instructor

Thursday & Friday 

Learn at the pace that feels right for you! Every week, you'll have access to recorded modules focused on various topics to help you go deeper on the content we cover live.

Self Paced Courses

Go through practical case studies and brain storm solutions to get a hang of the techniques you learn.

Case Studies

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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