Cohort 1

Learn the practical techniques and key principles of discovery in a hands-on 2 week workshop.

Justin Williams

Product Discovery Fundamentals

A 2-week workshop-style course to teach you the frameworks and techniques to identify and validate product ideas so you can build with confidence.

Build products customers love with proven techniques & tools

You’re new to Product or Design. You want to learn the practical techniques that PMs and designers use to figure out what to build

You’re an established PM or Designer. You execute like a beast but want to expand your discovery skill set and get to the next level.

The transitioning PM. ﻿You're transitioning into the PM role and want to outperform your peers from day one.

The product-curious engineer. You want hands-on experience with PM discovery work before taking the plunge.

Who is this course for

What you can expect out of this course

You'll learn the techniques to validate your product or feature idea by testing it in the wild with customers.

How to test and validate new ideas

If you're building a product, you need to talk to customers. But most customer interviews are a waste of time. Jobs-to-be-Done (JTBD) is a methodology that ensures you leave with insights and ideas.

The right way to talk to customers

We learn product sense by getting reps in discovery. Deliberate practice and experimentation will improve your product intuition and predictive powers.

How to build product sense.

We'll learn a set of creative techniques for coming up with new product ideas from starch.

Have bolder, more exciting product & feature ideas

Find yourself spending hours in grooming and planning sessions that feel like a battle? Product Discovery is the answer. You’ll inspire your team by bringing them real insights and aligning around a solution you have confidence in.

Find more joy in your work

300K+ subscribers to Lenny’s Newsletter.

Head of Product @ bossbabe, Teaches UX Design @ GA

Kudos

Meet your instructor

You’ll learn the fundamental concepts and principles of discovery through stories, frameworks, and hands-on exercises. I’ll walk you through an actual project and how I went from problem to solution using the discovery process. Last but not least, we’ll discuss the value of mindset and how it plays a massive role in discovery success.

Discovery process and frameworks

In product, everything starts with ideas - but how do we consistently come up with new, original ideas? This session covers how to generate and evaluate product and feature ideas using a variety of techniques. We’ll do a group exercise where we pull out insights from a customer interview and then practice going from insight -&gt; idea.

Generating ideas

We'll learn how to test ideas to determine their potential demand and viability. We'll conclude with a group exercise in which you will create a demand test for a hypothetical product.

Testing for Demand

Once we have ideas for solving the problem at hand… how do we know if we should build it? This lesson will teach you methods to help determine if your solution is worth building. You’ll learn practical techniques to quickly test your ideas in the wild with customers.

Validating Solutions

Course syllabus

Tuesday January 24th, 2023

Thursday January 26th

Tuesday, January 31st

Thursday, February 2nd

Course schedule

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Frequently Asked Questions

This course builds on live workshops and hands-on projects

Active learning, not passive watching

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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