2 Weeks
·Cohort-based Course
Learn the practical techniques and key principles of discovery in a hands-on 2 week workshop.
2 Weeks
·Cohort-based Course
Learn the practical techniques and key principles of discovery in a hands-on 2 week workshop.
Hosted by
Justin Williams
Creator of Cake Insure. 10+ years coaching product discovery.
Course overview
A 2-week workshop-style course to teach you the frameworks and techniques to identify and validate product ideas so you can build with confidence.
01
You’re new to Product or Design.
You want to learn the practical techniques that PMs and designers use to figure out what to build
02
You’re an established PM or Designer.
You execute like a beast but want to expand your discovery skill set and get to the next level.
03
The transitioning PM.
You're transitioning into the PM role and want to outperform your peers from day one.
04
The product-curious engineer.
You want hands-on experience with PM discovery work before taking the plunge.
You'll learn the techniques to validate your product or feature idea by testing it in the wild with customers.
If you're building a product, you need to talk to customers. But most customer interviews are a waste of time. Jobs-to-be-Done (JTBD) is a methodology that ensures you leave with insights and ideas.
We learn product sense by getting reps in discovery. Deliberate practice and experimentation will improve your product intuition and predictive powers.
We'll learn a set of creative techniques for coming up with new product ideas from starch.
Find yourself spending hours in grooming and planning sessions that feel like a battle? Product Discovery is the answer. You’ll inspire your team by bringing them real insights and aligning around a solution you have confidence in.
Product Discovery Fundamentals
Lenny Rachitsky
Becky Pierson
Vivian Killin
Nicole Arocha
I am a product manager, designer, and builder who is passionate about discovery and how to consistently create products that help other humans.
I founded Cake Insure, an easy way to buy workers' compensation insurance online, which made almost $2 million in its first year and had a net promoter score of 76.
I introduced modern product discovery practices at DaVita Kidney Care, which allowed us to turn around a product that had a net promoter score of -65 and achieve market-leading customer satisfaction.
I have also assisted Lenny Rachitsky in coaching his product management fundamentals cohorts.
I created this course to help others navigate the product discovery process with the methods and techniques that I wish I had known from the start.
You can learn more about me on my website.
01
Discovery process and frameworks
You’ll learn the fundamental concepts and principles of discovery through stories, frameworks, and hands-on exercises.
I’ll walk you through an actual project and how I went from problem to solution using the discovery process.
Last but not least, we’ll discuss the value of mindset and how it plays a massive role in discovery success.
02
Generating ideas
In product, everything starts with ideas - but how do we consistently come up with new, original ideas?
This session covers how to generate and evaluate product and feature ideas using a variety of techniques. We’ll do a group exercise where we pull out insights from a customer interview and then practice going from insight -> idea.
03
Testing for Demand
We'll learn how to test ideas to determine their potential demand and viability.
We'll conclude with a group exercise in which you will create a demand test for a hypothetical product.
04
Validating Solutions
Once we have ideas for solving the problem at hand… how do we know if we should build it? This lesson will teach you methods to help determine if your solution is worth building.
You’ll learn practical techniques to quickly test your ideas in the wild with customers.
4:00pm - 5:30pm PST
Intro to discovery workshop
4:00 - 5:30 PST
Generating ideas workshop
4:00 - 5:30 PST
Testing for demand workshop
4:00 - 5:30 PST
Validating solutions workshop
Active learning, not passive watching
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
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