Product Discovery Fundamentals
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Product Discovery Fundamentals
2 Weeks
·Cohort-based Course
Learn the practical techniques and key principles of discovery in a hands-on 2 week workshop.
Product Discovery Fundamentals
2 Weeks
·Cohort-based Course
Learn the practical techniques and key principles of discovery in a hands-on 2 week workshop.
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Hosted by
Justin Williams
Creator of Cake Insure. 10+ years coaching product discovery.
Course overview
Build products customers love with proven techniques & tools
A 2-week workshop-style course to teach you the frameworks and techniques to identify and validate product ideas so you can build with confidence.
Who is this course for
01
You’re new to Product or Design.
You want to learn the practical techniques that PMs and designers use to figure out what to build
02
You’re an established PM or Designer.
You execute like a beast but want to expand your discovery skill set and get to the next level.
03
The transitioning PM.
You're transitioning into the PM role and want to outperform your peers from day one.
04
The product-curious engineer.
You want hands-on experience with PM discovery work before taking the plunge.
What you can expect out of this course
How to test and validate new ideas
You'll learn the techniques to validate your product or feature idea by testing it in the wild with customers.
The right way to talk to customers
If you're building a product, you need to talk to customers. But most customer interviews are a waste of time. Jobs-to-be-Done (JTBD) is a methodology that ensures you leave with insights and ideas.
How to build product sense.
We learn product sense by getting reps in discovery. Deliberate practice and experimentation will improve your product intuition and predictive powers.
Have bolder, more exciting product & feature ideas
We'll learn a set of creative techniques for coming up with new product ideas from starch.
Find more joy in your work
Find yourself spending hours in grooming and planning sessions that feel like a battle? Product Discovery is the answer. You’ll inspire your team by bringing them real insights and aligning around a solution you have confidence in.
Kudos
Lenny Rachitsky
Becky Pierson
Vivian Killin
Nicole Arocha
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Product Discovery Fundamentals
Meet your instructor
Justin Williams
I am a product manager, designer, and builder who is passionate about discovery and how to consistently create products that help other humans.
I founded Cake Insure, an easy way to buy workers' compensation insurance online, which made almost $2 million in its first year and had a net promoter score of 76.
I introduced modern product discovery practices at DaVita Kidney Care, which allowed us to turn around a product that had a net promoter score of -65 and achieve market-leading customer satisfaction.
I have also assisted Lenny Rachitsky in coaching his product management fundamentals cohorts.
I created this course to help others navigate the product discovery process with the methods and techniques that I wish I had known from the start.
You can learn more about me on my website.
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Product Discovery Fundamentals
Course syllabus
01
Discovery process and frameworks
You’ll learn the fundamental concepts and principles of discovery through stories, frameworks, and hands-on exercises.
I’ll walk you through an actual project and how I went from problem to solution using the discovery process.
Last but not least, we’ll discuss the value of mindset and how it plays a massive role in discovery success.
02
Generating ideas
In product, everything starts with ideas - but how do we consistently come up with new, original ideas?
This session covers how to generate and evaluate product and feature ideas using a variety of techniques. We’ll do a group exercise where we pull out insights from a customer interview and then practice going from insight -> idea.
03
Testing for Demand
We'll learn how to test ideas to determine their potential demand and viability.
We'll conclude with a group exercise in which you will create a demand test for a hypothetical product.
04
Validating Solutions
Once we have ideas for solving the problem at hand… how do we know if we should build it? This lesson will teach you methods to help determine if your solution is worth building.
You’ll learn practical techniques to quickly test your ideas in the wild with customers.
Course schedule
3 hours/week for 2-weeks
Tuesday January 24th, 2023
4:00pm - 5:30pm PST
Intro to discovery workshop
Thursday January 26th
4:00 - 5:30 PST
Generating ideas workshop
Tuesday, January 31st
4:00 - 5:30 PST
Testing for demand workshop
Thursday, February 2nd
4:00 - 5:30 PST
Validating solutions workshop
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Product Discovery Fundamentals
Frequently Asked Questions
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
How long do I have access to the course materials?
What time of day will the live sessions be?
What if I have more questions?
Learning is better with cohorts
Active learning, not passive watching
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
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Product Discovery Fundamentals
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