Cohort 2

The best products are not the ones with the most features, but the ones that deliver the most value.

Janet Bumpas

Build Better Products With Customer Insights

While building a product is easier than ever these days, it is still a waste of time if you don't build the right product. All your hard work and hours could go down the drain if nobody uses or cares about the products or features that you build. In this course, you will learn the techniques that help great Product Managers, founders, and entrepreneurs identify the right product to build.&nbsp;&nbsp;Join this&nbsp;fast-paced course where you'll learn to identify real user and customer problems and become a&nbsp;successful solution builder. Throughout the course, we will focus on building products that are: * Valuable: Solves a true customer problem* Usable: Great design that customers can easily use* Feasible: A technology that we can build* Viable: Creates a sustainable and profitable business. We will go through real-life case studies from some of the greatest product companies and from startups. And we will work on your real-world projects to gain hands-on experience applying these tools and techniques.

It's easy to build a product. But building the right product is more important.


Product Managers who do not have time to waste but want to deliver a product that delights customers.

Product managers who sometimes struggle to understand what exactly would move the needle with their customers.

Customer-focused Designers and Engineers&nbsp;who are interested in learning how great product teams discover customer opportunities

Who is this course for

What you’ll get out of this course

Learn Product Discovery techniques that help great Product Managers, founders, and entrepreneurs build products that customers love.&nbsp;

Make better product decisions:


Gain&nbsp;clarity&nbsp;about what kind of product you are building and what value it brings to end users.&nbsp;&nbsp;Start creating solutions that can become an indispensable part of your customers’ lives as you help them get what they need done.

Build products that solve real user problems:


Master framing the problem, defining personas, creating value propositions, setting up a measurable hypothesis, conducting user interviews, and testing and validating ideas.&nbsp;&nbsp;And know how to do this in your real-life cases with confidence.

Up your product game:


Learn how to gather and analyze customer insights, translate those insights into product features and functionality, and use customer feedback to continuously improve product design.

Identify the most valuable customer insights:


Understand how to get to the root of customers issues, and diagnose problems that should be solved.&nbsp;&nbsp;We’ll use techniques like Jobs-to-be-Done (JTBD) to ensure you leave with insights and ideas.

Master the approach of focusing on customer problems rather than non-validated solutions:


Transform your customer discovery process and gain a deeper understanding of customer needs to build products that meet real-world outcome. Finally, you will be able to prioritize any problem and execution task, with a rigorous step by step framework.

Capture real user problems to solve:


Why do products fail? Many reasons, but at the core is the product didn't solve a big enough customer problem. Customers hire your product to perform a task, to do a job. They don't want your features, they want to get what they need to get done. In this module, we will dive deep into the customer problem with Jobs to Be Done (JBTD).

Fall In Love With The Problem:


The problem a customer has and the customer are two sides of the same coin. So in this module, we will explore the customer side of the equiation:<ul><li>Know how to define and prioritize them.</li><li>Craft a customer persona.</li><li>Learn how to talk to the user in an effective way to uncover pain point points.</li></ul> Homework: You will have about 1 hour of homework

And Really Get To Know Your Customers:

We want to build products that are<ul><li>Valuable: Solves a true customer problem.</li><li>Usable: Great design that customers can easily use.</li><li>Feasible: A technology that we can build.</li><li>Viable: Creates a sustainable and profitable business.&nbsp;.</li></ul>

Generating and validating ideas


We’ll cover practical techniques to quickly test your ideas in the wild with customers. We'll look at practical case studies of how companies have run experiments. We will then prepare a market-based experiment that you can run

Getting Market-based Validation for your ideas

In this module, we will talk about next steps to structure your experiment and growth mindset going forward. How can we embed these habits into your daily rhythms going forward?

Structuring Customer Discovery Going Forward

Course Syllabus


What people are saying

Meet your instructor

Five sessions to turbo-charge your product work.

Mondays and Wednesdays

Ask questions, give/receive feedback, and meet like-minded leaders in between sessions on the Maven platform.

Live Community

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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