Build Better Products With Customer Insights


(23 ratings)


3 Weeks


Cohort-based Course

The best products are not the ones with the most features, but the ones that deliver the most value.

Course overview

It's easy to build a product. But building the right product is more important.

While building a product is easier than ever these days, it is still a waste of time if you don't build the right product. All your hard work and hours could go down the drain if nobody uses or cares about the products or features that you build.

In this course, you will learn the techniques that help great Product Managers, founders, and entrepreneurs identify the right product to build.  Join this fast-paced course where you'll learn to identify real user and customer problems and become a successful solution builder.

Throughout the course, we will focus on building products that are:

* Valuable: Solves a true customer problem

* Usable: Great design that customers can easily use

* Feasible: A technology that we can build

* Viable: Creates a sustainable and profitable business.

We will go through real-life case studies from some of the greatest product companies and from startups. And we will work on your real-world projects to gain hands-on experience applying these tools and techniques.

Who is this course for


Product Managers who do not have time to waste but want to deliver a product that delights customers.


Product managers who sometimes struggle to understand what exactly would move the needle with their customers.


Customer-focused Designers and Engineers who are interested in learning how great product teams discover customer opportunities

What you’ll get out of this course

Make better product decisions:

Learn Product Discovery techniques that help great Product Managers, founders, and entrepreneurs build products that customers love. 

Build products that solve real user problems:

Gain clarity about what kind of product you are building and what value it brings to end users.  Start creating solutions that can become an indispensable part of your customers’ lives as you help them get what they need done.

Up your product game:

Master framing the problem, defining personas, creating value propositions, setting up a measurable hypothesis, conducting user interviews, and testing and validating ideas.  And know how to do this in your real-life cases with confidence.

Identify the most valuable customer insights:

Learn how to gather and analyze customer insights, translate those insights into product features and functionality, and use customer feedback to continuously improve product design.

Master the approach of focusing on customer problems rather than non-validated solutions:

Understand how to get to the root of customers issues, and diagnose problems that should be solved.  We’ll use techniques like Jobs-to-be-Done (JTBD) to ensure you leave with insights and ideas.

Capture real user problems to solve:

Transform your customer discovery process and gain a deeper understanding of customer needs to build products that meet real-world outcome. Finally, you will be able to prioritize any problem and execution task, with a rigorous step by step framework.

This course includes

5 interactive live sessions

Lifetime access to course materials

4 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Mar 4—Mar 10

    Week dates are set to instructor's time zone


    • Mar


      Session 1

      Mon, Mar 4, 3:00 PM - 4:30 PM UTC

    • Mar


      Session 2

      Wed, Mar 6, 3:00 PM - 4:30 PM UTC


    • Free preview

      Fall in Love with the Problem

    • Really Get to Know Your Customers

  • Week 2

    Mar 11—Mar 17

    Week dates are set to instructor's time zone


    • Mar


      Session 3

      Mon, Mar 11, 3:00 PM - 4:30 PM UTC

    • Mar


      Session 4

      Wed, Mar 13, 3:00 PM - 4:30 PM UTC


    • Generating Ideas

    • Valiating Ideas

  • Week 3

    Mar 18

    Week dates are set to instructor's time zone


    • Mar


      Session 5

      Mon, Mar 18, 3:00 PM - 4:30 PM UTC


    • Scaling


(23 ratings)

What students are saying

Free resource

Free Product Market Fit Class

Calling all founders, product managers, and product people.

​We all know that having Product Market Fit is critical, but how do you get it? And how do you know you have it?

​This one hour session will share some frameworks and indications that you can use in your business to tell if you have PMF.

November 1st at 10am Eastern, 4pm Central European

Sign up for the free session

What people are saying

        "We invited Janet to host a workshop for our product org team event with 25+ attendees including product leaders. The workshop was everyone's favourite! Our attendees mentioned that Janet made the workshop so fun with lots of practical learning - which I agreed 100% as I was also participating It was certainly the highlight of the 2-day event!
Jo-Shan Lee

Jo-Shan Lee

Product Operations Manager, Adevinta
        Janet was, with her experience and practical approach, a fantastic guide in helping us to find a way we all felt comfortable with. We also have seen that how we structured customer feedback gave us an immediate return on investment in the development process. More to the point and happy customers. We can highly recommend Janet and her approach!
Frank Schuyer

Frank Schuyer

CEO and Founder, Xinaps
        “Eye opening workshop to connect and align the team and very inspiration-evoking strategic thinking.”
Alexander Suma

Alexander Suma

CEO and Founder, IBIS Power
        Janet took us by the hand and led us towards a better outcome than we could have achieved alone.
Jasper de Vries

Jasper de Vries

Co-Founder & Co-CEO, Cool Gradient

Meet your instructor

Janet Bumpas

Janet Bumpas

Hi! Thanks for stopping by and checking out my class.

I come from Silicon Valley where I was part of three startups: one went public, one was acquired by eBay, and one crashed and burned hard. So I have seen all sides of growing and building a product (some less fun than others...)

Currently, I am an independent product advisor and coach. I help large companies and entrepreneurs launch and scale their business ideas.

I have delivered over 100 workshops and run accelerator programs for entrepreneurs and intrapraneurs. I also work 1:1 with teams who bring me in when they are stuck.


I have advised many of the world’s leading organizations on growth and profitability strategies. After receiving my MBA from The Harvard Business School, I worked at BCG before jumping into the start-up world.

Free resource

Find Your Perfect Price - Free Session

Calling all founders, product managers, and product people: Do you wonder if you are pricing your product at the right amount?

Too little and you are leaving money on the table.

Too much and buyers will not take you up on your offer.

I can't tell you the exact number that you should charge, but in this session we will go over a process you can use to determine your perfect price.

A 2014 survey of 1,600 B2B and B2C companies in more than 40 countries​ found that the majority of companies do not have Willingness To Pay conversations with their ICP (Ide

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Course schedule

4-5 hours per week
  • Mondays and Wednesdays

    4:00pm-5:30pm CET

    Five sessions to turbo-charge your product work.

  • Live Community

    Ask questions, give/receive feedback, and meet like-minded leaders in between sessions on the Maven platform.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What makes this course different?
Can I expense this course with my employer?
Are there prerequisites? Do I need to come into the course with any particular knowledge.
I work full-time. What is the expected time commitment?
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Build Better Products With Customer Insights


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