Build Better Products With Customer Insights
Class is in session
Build Better Products With Customer Insights
10.0
(4 ratings)
2 Weeks
·Cohort-based Course
The best products are not the ones with the most features, but the ones that deliver the most value.
Class is in session
Build Better Products With Customer Insights
10.0
(4 ratings)
2 Weeks
·Cohort-based Course
The best products are not the ones with the most features, but the ones that deliver the most value.
Get notified about the next cohort
Hosted by
Janet Bumpas
A Silicon Valley veteran with 15+ years experience, over 100 workshops delivered
Course overview
It's easy to build a product. But building the right product is more important.
While building a product is easier than ever these days, it is still a waste of time if you don't build the right product. All your hard work and hours could go down the drain if nobody uses or cares about the products or features that you build.
In this course, you will learn the techniques that help great Product Managers, founders, and entrepreneurs identify the right product to build. Join this fast-paced course where you'll learn to identify real user and customer problems and become a successful solution builder.
Throughout the course, we will focus on building products that are:
* Valuable: Solves a true customer problem
* Usable: Great design that customers can easily use
* Feasible: A technology that we can build
* Viable: Creates a sustainable and profitable business.
We will go through real-life case studies from some of the greatest product companies and from startups. And we will work on your real-world projects to gain hands-on experience applying these tools and techniques.
Who is this course for
01
Product Managers who want to take their game to the next level. If you want to increase your impact as a PM, this is for you.
02
Founders who know they do not have time to waste and have to have their product quickly deliver value.
03
Customer-focused Designers and Engineers who are interested in learning how great product teams discover customer opportunities
What you’ll get out of this course
Make better product decisions:
Learn Product Discovery techniques that help great Product Managers, founders, and entrepreneurs build products that customers love.
Build products that solve real user problems:
Gain clarity about what kind of product you are building and what value it brings to end users. Start creating solutions that can become an indispensable part of your customers’ lives as you help them get what they need done.
Up your product game:
Master framing the problem, defining personas, creating value propositions, setting up a measurable hypothesis, conducting user interviews, and testing and validating ideas. And know how to do this in your real-life cases with confidence.
Identify the most valuable customer insights:
Learn how to gather and analyze customer insights, translate those insights into product features and functionality, and use customer feedback to continuously improve product design.
Master the approach of focusing on customer problems rather than non-validated solutions:
Understand how to get to the root of customers issues, and diagnose problems that should be solved. We’ll use techniques like Jobs-to-be-Done (JTBD) to ensure you leave with insights and ideas.
Capture real user problems to solve:
Transform your customer discovery process and gain a deeper understanding of customer needs to build products that meet real-world outcome. Finally, you will be able to prioritize any problem and execution task, with a rigorous step by step framework.
10.0
(4 ratings)
What people are saying
Jo-Shan Lee
Frank Schuyer
Alexander Suma
Jasper de Vries
Meet your instructor
Janet Bumpas
Hi! Thanks for stopping by and checking out my class.
I come from Silicon Valley where I was part of three startups: one went public, one was acquired by eBay, and one crashed and burned hard. So I have seen all sides of growing and building a product (some less fun than others...)
Currently, I am an independent product advisor and coach. I help large companies and entrepreneurs launch and scale their business ideas.
I have delivered over 100 workshops and run accelerator programs for entrepreneurs and intrapraneurs. I also work 1:1 with teams who bring me in when they are stuck.
I have advised many of the world’s leading organizations on growth and profitability strategies. After receiving my MBA from The Harvard Business School, I worked at BCG before jumping into the start-up world.
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Build Better Products With Customer Insights
Course Syllabus
01
Fall In Love With The Problem:
Why do products fail? Many reasons, but at the core is the product didn't solve a big enough customer problem. We start by better understanding the problem by talking to customers. In this module, you will get to know your customers: Know how to define and prioritize them, and how to talk to the user in an effective way to uncover pain point points
02
And really get to know your customers:
Customers hire your product to perform a task, to do a job. They don't want your features, they want to get what they need to get done. Learn how to use Jobs to Be Done (JBTD) and the Value Proposition Canvas (VPC) to hone in on which aspect of the problem you should be focused on solving.
03
Generating and validating ideas
We want to build products that are
* Valuable: Solves a true customer problem
* Usable: Great design that customers can easily use
* Feasible: A technology that we can build
* Viable: Creates a sustainable and profitable business.
We’ll cover practical techniques to quickly test your ideas in the wild with customers.
04
Translate Insights into Product Features
Use customer insights to develop outcome-based product roadmaps. Prioritize product features and functionality based on customer needs and business objectives. Use customer feedback to continuously iterate and improve product design.
Course schedule
4-5 hours per week
June 5, June 7, June 12, June 14
4:00pm-5:30pm CET
Two weeks to turbo-charge your product work with outcomes
Live Community
Ask questions, give/receive feedback, and meet like-minded leaders in between sessions on the Maven platform.
How to know if you have Product Market Fit
How do you know if you have Product Market Fit. We all know that Product Market Fit is the holy grail for any new product. Around 1/3 of failed startups attribute their lack of success to not finding Product Market Fit. But how do you know if you have it?
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Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
What makes this course different?
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