The best products are not the ones with the most features, but the ones that deliver the most value.
While building a product is easier than ever these days, it is still a waste of time if you don't build the right product. All your hard work and hours could go down the drain if nobody uses or cares about the products or features that you build.
In this course, you will learn the techniques that help great Product Managers, founders, and entrepreneurs identify the right product to build. Join this fast-paced course where you'll learn to identify real user and customer problems and become a successful solution builder.
Throughout the course, we will focus on building products that are:
* Valuable: Solves a true customer problem
* Usable: Great design that customers can easily use
* Feasible: A technology that we can build
* Viable: Creates a sustainable and profitable business.
We will go through real-life case studies from some of the greatest product companies and from startups. And we will work on your real-world projects to gain hands-on experience applying these tools and techniques.
Product Managers who do not have time to waste but want to deliver a product that delights customers.
Product managers who sometimes struggle to understand what exactly would move the needle with their customers.
Customer-focused Designers and Engineers who are interested in learning how great product teams discover customer opportunities
Learn Product Discovery techniques that help great Product Managers, founders, and entrepreneurs build products that customers love.
Gain clarity about what kind of product you are building and what value it brings to end users. Start creating solutions that can become an indispensable part of your customers’ lives as you help them get what they need done.
Master framing the problem, defining personas, creating value propositions, setting up a measurable hypothesis, conducting user interviews, and testing and validating ideas. And know how to do this in your real-life cases with confidence.
Learn how to gather and analyze customer insights, translate those insights into product features and functionality, and use customer feedback to continuously improve product design.
Understand how to get to the root of customers issues, and diagnose problems that should be solved. We’ll use techniques like Jobs-to-be-Done (JTBD) to ensure you leave with insights and ideas.
Transform your customer discovery process and gain a deeper understanding of customer needs to build products that meet real-world outcome. Finally, you will be able to prioritize any problem and execution task, with a rigorous step by step framework.
Build Better Products With Customer Insights
Mar 4—Mar 10
Mon, Mar 4, 3:00 PM - 4:30 PM UTC
Wed, Mar 6, 3:00 PM - 4:30 PM UTC
Mar 11—Mar 17
Mon, Mar 11, 3:00 PM - 4:30 PM UTC
Wed, Mar 13, 3:00 PM - 4:30 PM UTC
Mon, Mar 18, 3:00 PM - 4:30 PM UTC
Jasper de Vries
Hi! Thanks for stopping by and checking out my class.
I come from Silicon Valley where I was part of three startups: one went public, one was acquired by eBay, and one crashed and burned hard. So I have seen all sides of growing and building a product (some less fun than others...)
Currently, I am an independent product advisor and coach. I help large companies and entrepreneurs launch and scale their business ideas.
I have delivered over 100 workshops and run accelerator programs for entrepreneurs and intrapraneurs. I also work 1:1 with teams who bring me in when they are stuck.
I have advised many of the world’s leading organizations on growth and profitability strategies. After receiving my MBA from The Harvard Business School, I worked at BCG before jumping into the start-up world.
Five sessions to turbo-charge your product work.
Ask questions, give/receive feedback, and meet like-minded leaders in between sessions on the Maven platform.
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
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