A live cohort course to help you produce great outputs for your marketing workflows.

AI Marketing 101 (July)

Learn how to use AI tools to make marketing 10x easier

Blake Emal

ex-CMO Copy.ai, building a portfolio of digital businesses (Pagetear, High Noon)

AI Marketing 101

AI has become the most quickly adopted technology in history. As employee #1 at CopyAI, I had a first-row seat to the generative AI show. I saw it develop from a toy to a top tool in every marketer’s toolbox within months. And we’re still just getting started. That’s why “AI Marketing 101” exists. This is a live cohort course to teach you what I learned in AI’s infancy. We’ll focus purely on marketing use cases like: — SEO— Ad Creative— Content Marketing— Copywriting The goal of the course is to take you from knowing a little about AI tools → having a reliable way to get great results for any marketing task you tackle. I host sessions breaking down my favorite ways to use AI to get high quality, usable results straight from tools like ChatGPT, Notion AI, Claude, Blaze, DALL-E 3, VEED, and more. Let's make your marketing work a whole lot easier and faster going forward.

The best time to learn AI marketing was a year ago. The second best time is now.

You're a marketer looking for expert tips on using AI tools (i.e. writing prompts, refining content, and automating work)

You want a repeatable way to complete your specific marketing work (could be content marketing, could be ads)

You're ready to not just learn about AI tools, but actually become a master of them and carry that over to your team.

This course is for you if...

By the end of this course, you'll be able to...

Generic input make generic outputs. No more. You'll become a master at crafting great prompts and making AI answer all the questions you might not consider.

Consistently write great prompts

Learn systems to predictably generate results you can actually use. Make AI your ultimate marketing intern that gives you A+ content every time.

Reliably generate A+ content for SEO, Content, and Ads

Expand your AI workflow beyond ChatGPT. Learn how to automate with AI, automatically create useful context, and streamline key parts of your marketing work.

Build repeatable processes with AI in your workflow

AI for Marketing Overview

AI Marketing Tools Overview

Writing Great Prompts 101

Refining AI Results 101

Building Processes w/ AI 101

Use Case Session: Content Marketing

Use Case Session: SEO

Use Case Session: CRO & UX Copy

Use Case Session: Ad Copy

Course syllabus

What people are saying

Meet your instructor

The cohort starts! You'll get access to any course materials, videos, slides, cheatsheets, etc. No session this day, all async.

Monday, July 17

We will have 4 live sessions, each focusing on a specific marketing use case. These will be a combo of a few prepared slides, but mostly tackling your questions and use cases for your workflows in real time. Sessions: <ul><li>Content Marketing</li><li>SEO</li><li>CRO</li><li>Ads</li></ul>

Tuesdays & Thursdays

The cohort will end. Live sessions will happen for two consecutive Tuesdays and Thursday, and then all other learning will happen async. I'll be available for questions this day to help set you up for success in your future marketing projects!

Friday, July 28

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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