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AI Marketing 101


(4 ratings)


2 Weeks


Cohort-based Course

Learn how to write great prompts and build repeatable processes for your marketing — using AI tools.

Hosted by

Blake Emal

Former CMO Copy.ai & using AI to build a portfolio of digital businesses

Course overview

Use AI to max out your marketing leverage

AI has become the most quickly adopted technology in history. As employee #1 at CopyAI, I had a first-row seat to the generative AI show.

I saw it develop from a toy to a top tool in every marketer’s toolbox within months. And we’re still just getting started.

That’s why “AI Marketing 101” exists. This is a live cohort course to teach you what I learned in AI’s infancy.

We’ll focus purely on marketing use cases like:


— Ad Creative

— Content Marketing

— CRO & Copywriting

The goal of the course is to take you from knowing a little about generative AI → having a reliable way to get great results for any marketing task you encounter. It’s time to 10x your marketing.

For all 4 marketing channels (see above), I’ll host a session breaking down my favorite ways to use AI to get high quality, usable results straight from tools like ChatGPT, Notion AI, Zapier, and more.

The mix of use case knowledge paired with different marketing channels and tools will give you no shortage of ways to make your workflow 10x smoother.

This course is for you if...


You're familiar with generative AI tools, but you feel like you're getting generic results. You're ready for unique content!


You're working on specific marketing channels, or projects you're actively building. Learning by doing is best!


You have unique questions and processes you want to build. You're ready to not only learn, but also apply knowledge.

By the end of this course...

Consistently write great prompts

Generic input make generic outputs. No more. You'll become a master at crafting great prompts and making AI answer all the questions you might not consider.

Reliably produce usable outputs

Learn systems to predictably generate results you can actually use. Make AI your ultimate marketing intern that gives you A+ content every time.

Build repeatable processes using AI in your workflow

Expand your AI workflow beyond ChatGPT. Learn how to automate with AI, automatically create useful context, and streamline key parts of your marketing work.

Meet your instructor

Blake Emal

Blake Emal

ex-CMO Copy.ai, building a portfolio of digital businesses (Pagetear, High Noon)

First and foremost, I'm a marketer. And have been for 10 years. The core pillar of my marketing skill set is in SEO/Content, but I've become more of a generalist over time.

I got started with generative AI in early 2020. I was employee #1 at Copy.ai, and learned the industry in a way that few truly understand.

Now, I'm teaching core principles about generative AI to help people (like you!) get way more leverage from every prompt. You'll be shocked at how much you can accomplish with better prompts, usable results, and solid processes.

I can't wait to see you in the cohort. I'm here at any time for questions, just email me at uxblake@gmail.com.

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Course syllabus


AI for Marketing Overview


AI Marketing Tools Overview


Writing Great Prompts 101


Refining AI Results 101


Building Processes w/ AI 101


Use Case Session: Content Marketing


Use Case Session: SEO


Use Case Session: CRO & UX Copy


Use Case Session: Ad Copy

Course schedule

4 hours over 2 weeks + async study time
  • Monday, July 17

    The cohort starts! You'll get access to any course materials, videos, slides, cheatsheets, etc.

    No session this day, all async.

  • Tuesdays & Thursdays

    12:00pm - 1:00pm CST

    We will have 4 live sessions, each focusing on a specific marketing use case. These will be a combo of a few prepared slides, but mostly tackling your questions and use cases for your workflows in real time.


    • Content Marketing
    • SEO
    • CRO
    • Ads
  • Friday, July 28

    The cohort will end. Live sessions will happen for two consecutive Tuesdays and Thursday, and then all other learning will happen async. I'll be available for questions this day to help set you up for success in your future marketing projects!

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
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AI Marketing 101