AI Marketing 101


(5 ratings)


2 Weeks


Cohort-based Course

Learn how to use AI tools to make marketing 10x easier

Course overview

The best time to learn AI marketing was a year ago. The second best time is now.

AI has become the most quickly adopted technology in history. As employee #1 at CopyAI, I had a first-row seat to the generative AI show.

I saw it develop from a toy to a top tool in every marketer’s toolbox within months. And we’re still just getting started.

That’s why “AI Marketing 101” exists. This is a live cohort course to teach you what I learned in AI’s infancy.

We’ll focus purely on marketing use cases like:


— Ad Creative

— Content Marketing

— Copywriting

The goal of the course is to take you from knowing a little about AI tools → having a reliable way to get great results for any marketing task you tackle.

I host sessions breaking down my favorite ways to use AI to get high quality, usable results straight from tools like ChatGPT, Notion AI, Claude, Blaze, DALL-E 3, VEED, and more.

Let's make your marketing work a whole lot easier and faster going forward.

This course is for you if...


You're a marketer looking for expert tips on using AI tools (i.e. writing prompts, refining content, and automating work)


You want a repeatable way to complete your specific marketing work (could be content marketing, could be ads)


You're ready to not just learn about AI tools, but actually become a master of them and carry that over to your team.

By the end of this course, you'll be able to...

Consistently write great prompts

Generic input make generic outputs. No more. You'll become a master at crafting great prompts and making AI answer all the questions you might not consider.

Reliably generate A+ content for SEO, Content, and Ads

Learn systems to predictably generate results you can actually use. Make AI your ultimate marketing intern that gives you A+ content every time.

Build repeatable processes with AI in your workflow

Expand your AI workflow beyond ChatGPT. Learn how to automate with AI, automatically create useful context, and streamline key parts of your marketing work.

Course syllabus

6 live sessions • 13 lessons • 26 lessons • 4 projects
Expand all modules
  • Week 1

    Jan 8—Jan 14

    Week dates are set to instructor's time zone


    • Jan


      Welcome: Quick Hellos + Debrief

      Mon, Jan 8, 5:00 PM - 5:30 PM UTC

    • Jan


      AIM2: Content Marketing Live Session

      Tue, Jan 9, 5:00 PM - 6:00 PM UTC

    • Jan


      AIM2: Q&A + Tools Live Session

      Thu, Jan 11, 5:00 PM - 6:00 PM UTC


    • Current state of AI in marketing

    • Live Session: Content Marketing

    • Writing Great Prompts

    • Live Session: Q&A + Tools

    • AI Marketing Tools Landscape

  • Week 2

    Jan 15—Jan 19

    Week dates are set to instructor's time zone


    • Jan


      AIM2: SEO Live Session

      Tue, Jan 16, 5:00 PM - 6:00 PM UTC

    • Jan


      AIM2: Ads Live Session

      Thu, Jan 18, 5:00 PM - 6:00 PM UTC

    • Jan


      Goodbye + Final Q&A Live Session

      Fri, Jan 19, 5:00 PM - 5:30 PM UTC


    • Live Session: SEO

    • Refining AI results

    • Live Session: Ads

    • Systems and Automations w/ AI

  • Post-Course


    • Connect with Blake on social

  • Bonus


    • Grab the 800+ AI tools list

    • Past Cohort Session Recordings

    • 20 minute AI coaching session w/ Blake (Free)


(5 ratings)

What students are saying

Meet your instructor

Blake Emal

Blake Emal

ex-CMO, building a portfolio of digital businesses (Pagetear, High Noon)

First and foremost, I'm a marketer. And have been for 10 years. The core pillar of my marketing skill set is in SEO/Content, but I've become more of a generalist over time.

I got started with generative AI in early 2020. I was employee #1 at, and learned the industry in a way that few truly understand.

Now, I'm teaching core principles about generative AI to help people (like you!) get way more leverage from every prompt. You'll be shocked at how much you can accomplish with better prompts, usable results, and solid processes.

I can't wait to see you in the cohort. I'm here at any time for questions, just email me at

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Course schedule

4 hours over 2 weeks + async study time
  • Monday, July 17

    The cohort starts! You'll get access to any course materials, videos, slides, cheatsheets, etc.

    No session this day, all async.

  • Tuesdays & Thursdays

    12:00pm - 1:00pm CST

    We will have 4 live sessions, each focusing on a specific marketing use case. These will be a combo of a few prepared slides, but mostly tackling your questions and use cases for your workflows in real time.


    • Content Marketing
    • SEO
    • CRO
    • Ads
  • Friday, July 28

    The cohort will end. Live sessions will happen for two consecutive Tuesdays and Thursday, and then all other learning will happen async. I'll be available for questions this day to help set you up for success in your future marketing projects!

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
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