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AI Marketing 101
4.5
(5 ratings)
2 Weeks
·Cohort-based Course
Learn how to use AI tools to make marketing 10x easier
AI Marketing 101
4.5
(5 ratings)
2 Weeks
·Cohort-based Course
Learn how to use AI tools to make marketing 10x easier
Course overview
The best time to learn AI marketing was a year ago. The second best time is now.
AI has become the most quickly adopted technology in history. As employee #1 at CopyAI, I had a first-row seat to the generative AI show.
I saw it develop from a toy to a top tool in every marketer’s toolbox within months. And we’re still just getting started.
That’s why “AI Marketing 101” exists. This is a live cohort course to teach you what I learned in AI’s infancy.
We’ll focus purely on marketing use cases like:
— SEO
— Ad Creative
— Content Marketing
— Copywriting
The goal of the course is to take you from knowing a little about AI tools → having a reliable way to get great results for any marketing task you tackle.
I host sessions breaking down my favorite ways to use AI to get high quality, usable results straight from tools like ChatGPT, Notion AI, Claude, Blaze, DALL-E 3, VEED, and more.
Let's make your marketing work a whole lot easier and faster going forward.
This course is for you if...
01
You're a marketer looking for expert tips on using AI tools (i.e. writing prompts, refining content, and automating work)
02
You want a repeatable way to complete your specific marketing work (could be content marketing, could be ads)
03
You're ready to not just learn about AI tools, but actually become a master of them and carry that over to your team.
By the end of this course, you'll be able to...
Consistently write great prompts
Generic input make generic outputs. No more. You'll become a master at crafting great prompts and making AI answer all the questions you might not consider.
Reliably generate A+ content for SEO, Content, and Ads
Learn systems to predictably generate results you can actually use. Make AI your ultimate marketing intern that gives you A+ content every time.
Build repeatable processes with AI in your workflow
Expand your AI workflow beyond ChatGPT. Learn how to automate with AI, automatically create useful context, and streamline key parts of your marketing work.
AI Marketing 101
Course syllabus
Week 1
Jan 8—Jan 14
Week dates are set to instructor's time zoneEvents
- Jan
8
Welcome: Quick Hellos + Debrief
Welcome: Quick Hellos + Debrief
Mon, Jan 8, 5:00 PM - 5:30 PM UTC
- Jan
9
AIM2: Content Marketing Live Session
AIM2: Content Marketing Live Session
Tue, Jan 9, 5:00 PM - 6:00 PM UTC
- Jan
11
AIM2: Q&A + Tools Live Session
AIM2: Q&A + Tools Live Session
Thu, Jan 11, 5:00 PM - 6:00 PM UTC
Modules
- Current state of AI in marketingCurrent state of AI in marketing2 Lessons
- Live Session: Content MarketingLive Session: Content Marketing3 Lessons
- Writing Great PromptsWriting Great Prompts2 Lessons • 1 Project
- Live Session: Q&A + ToolsLive Session: Q&A + Tools1 Lesson
- AI Marketing Tools LandscapeAI Marketing Tools Landscape2 Lessons • 1 Project
Week 2
Jan 15—Jan 19
Week dates are set to instructor's time zoneEvents
- Jan
16
AIM2: SEO Live Session
AIM2: SEO Live Session
Tue, Jan 16, 5:00 PM - 6:00 PM UTC
- Jan
18
AIM2: Ads Live Session
AIM2: Ads Live Session
Thu, Jan 18, 5:00 PM - 6:00 PM UTC
- Jan
19
Goodbye + Final Q&A Live Session
Goodbye + Final Q&A Live Session
Fri, Jan 19, 5:00 PM - 5:30 PM UTC
Modules
- Live Session: SEOLive Session: SEO3 Lessons
- Refining AI resultsRefining AI results2 Lessons • 1 Project
- Live Session: AdsLive Session: Ads3 Lessons
- Systems and Automations w/ AISystems and Automations w/ AI4 Lessons • 1 Project
Post-Course
Modules
- Connect with Blake on socialConnect with Blake on social1 Lesson
Bonus
Modules
- Grab the 800+ AI tools listGrab the 800+ AI tools list1 Lesson
- Past Cohort Session RecordingsPast Cohort Session Recordings1 Lesson
- 20 minute AI coaching session w/ Blake (Free)20 minute AI coaching session w/ Blake (Free)1 Lesson
4.5
(5 ratings)
What students are saying
Meet your instructor
Blake Emal
ex-CMO Copy.ai, building a portfolio of digital businesses (Pagetear, High Noon)
First and foremost, I'm a marketer. And have been for 10 years. The core pillar of my marketing skill set is in SEO/Content, but I've become more of a generalist over time.
I got started with generative AI in early 2020. I was employee #1 at Copy.ai, and learned the industry in a way that few truly understand.
Now, I'm teaching core principles about generative AI to help people (like you!) get way more leverage from every prompt. You'll be shocked at how much you can accomplish with better prompts, usable results, and solid processes.
I can't wait to see you in the cohort. I'm here at any time for questions, just email me at uxblake@gmail.com.
Course schedule
4 hours over 2 weeks + async study time
Monday, July 17
The cohort starts! You'll get access to any course materials, videos, slides, cheatsheets, etc.
No session this day, all async.
Tuesdays & Thursdays
12:00pm - 1:00pm CST
We will have 4 live sessions, each focusing on a specific marketing use case. These will be a combo of a few prepared slides, but mostly tackling your questions and use cases for your workflows in real time.
Sessions:
- Content Marketing
- SEO
- CRO
- Ads
Friday, July 28
The cohort will end. Live sessions will happen for two consecutive Tuesdays and Thursday, and then all other learning will happen async. I'll be available for questions this day to help set you up for success in your future marketing projects!