Cohort 2

Stop managing AI chaos. Build systematic capabilities that drive measurable impact using frameworks previously tested with enterprise teams.

Product Leadership + AI Expert

Google

Amazon

The Boeing Company

PayPal

Qualcomm

Michael Hirsch

Product Leadership + AI Strategy | Ex-Sony, Qualcomm, T-Mobile | UW Professor

Build an AI-confident Product Team

AI isn't a skill you can learn later. It's a leadership differentiator you need now.


Sony

T-Mobile

ProQuest

HERE Technologies

Your colleagues are positioning themselves as AI leaders. They're speaking up in strategy meetings, proposing AI solutions, and getting recognized for forward-thinking initiatives. Meanwhile, you're staying quiet, hoping someone else will figure it out. The Transformation is Real:--&gt; Kate went from Senior PM to AI Strategy Leader.&nbsp;Seven months after this course, she's being promoted to Group Product Manager - partly because she became her company's AI champion. "It's now really part of our performance reviews - how well we're using AI," she explains. "I feel like I've had a big advantage." --&gt; Dan went from non-coder to launching AI initiatives.&nbsp;"I went from idea to functional prototype in just 6 hours - despite having virtually no coding experience. The course fundamentally changed my mindset about what's possible." His AI app became foundational to his company's newly established AI Studio. --&gt; Danijela transformed from AI-curious to client strategist.&nbsp;"I'm now having strategic conversations with client partners about AI opportunities. My confidence in discussing AI with stakeholders has grown significantly - I now have both the technical understanding and strategic perspective to identify real business opportunities." Here's what's actually happening:&nbsp;While most PMs are still figuring out ChatGPT prompts, these leaders learned to think strategically about AI implementation, team development, and organizational transformation. This course is for Product Managers and Product Leaders who:-- Stay quiet when AI topics come up in meetings (but wish they could contribute meaningfully)-- Know AI matters for their career but don't know how to move beyond basic ChatGPT usage-- Want to lead AI initiatives instead of watching others get the credit-- Need to make strategic AI decisions but lack the confidence to do so-- Are tired of feeling left behind while others drive AI conversations The Problem You're Actually Facing:&nbsp;It's not that you need to become a prompt engineer. You need to become the PM who can evaluate AI opportunities, lead AI initiatives, and speak intelligently about AI strategy with stakeholders. Most AI courses teach you tools. This course teaches you to think strategically about AI so you can lead with confidence. What Makes This Different:-- Strategic Focus:&nbsp;While others learn prompts, you'll learn to shape AI strategy-- Career Positioning:&nbsp;Designed specifically to position you as an AI-capable leader-- Immediately Applicable:&nbsp;No technical background required - just your product experience-- Proven Results:&nbsp;Students are getting promoted, leading AI teams, and becoming their company's AI champions-- The Program:&nbsp;6 live sessions over 3 weeks + practical assignments that you can immediately apply at work. What You'll Stop Doing:-- Stop deflecting AI questions with "I'm not technical enough."&nbsp;Leading AI initiatives requires strategic thinking, not coding skills.-- Stop sitting silently while others drive AI conversations.&nbsp;You'll move from note-taker to decision-maker in AI strategy discussions.-- Stop treating AI as someone else's responsibility.&nbsp;Whether your company is AI-forward or AI-skeptical, you'll become the leader who shapes integration strategy rather than reacts to it.-- Stop letting "AI experts" make product decisions without you.&nbsp;You'll bridge technical possibilities with business strategy, ensuring AI serves actual user needs rather than just demonstrating technical capability. The difference between PMs who advance and those who plateau often comes down to one thing: their ability to lead through technological shifts rather than wait for someone else to figure it out first.

While Your Peers Position Themselves as AI Leaders, Where Does That Leave You?


Product Managers tired of staying quiet during AI discussions who want to become the PM others turn to for AI strategy guidance.&nbsp;

Senior PMs ready to differentiate themselves for leadership roles by mastering AI strategy beyond basic tool usage.

Product Leaders who need frameworks to assess team AI capabilities and guide strategic implementation decisions.&nbsp;

This course is designed for...


What you’ll get out of this course

-- Move from AI-anxious to AI-confident in strategic discussions-- Become the PM others turn to for AI guidance and decisions-- Build the credibility needed for AI leadership roles

Position Yourself as an AI Strategy Leader


-- Design AI transformation roadmaps that get leadership attention-- Make strategic AI investment decisions with confidence-- Bridge technical possibilities with business outcomes

Lead AI Initiatives with Authority


-- Assess and develop your team's AI readiness systematically-- Create AI learning cultures that drive innovation-- Build AI-capable teams that execute with confidence

Transform Your Team's AI Capabilities


-- Navigate AI governance and ethics at the strategic level -- Implement AI frameworks that scale across product lines -- Influence company-wide AI direction rather than react to it

Drive Organizational AI Adoption


-- Use AI to amplify your strategic thinking, not just automate tasks -- Identify high-leverage AI opportunities others miss -- Build AI-enhanced products that create competitive advantage

Accelerate Your Product Impact


-- Learn alongside senior product leaders facing similar AI transformation challenges-- Build relationships with AI-forward product professionals who understand your context-- Join a community that continues collaborating long after the course ends

Access an Elite Network


-- Apply frameworks tested across major tech companies and dozens of product initiatives -- Get personalized guidance on your organizational challenges, not generic advice -- Access decision-making approaches from 20+ years of leading teams through technological shifts

Direct Access to Michael's Product Leadership Experience


Lifetime access to evolving strategic frameworks, assessment tools, and implementation guides as the AI landscape shifts.


Frameworks Library


Connect with senior product professionals navigating similar organizational AI challenges across enterprise environments.


Executive Peer Network


Professional certification that demonstrates strategic AI capability to stakeholders, leadership teams, and future employers.


Certificate of Completion


Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module


Second Module

Third Module

Course syllabus 


Most product managers are still learning prompts while their colleagues are getting promoted for leading AI strategy. The window to position yourself as an AI leader is closing — but it's not closed yet.

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Interactive lectures, discussions, and workshops.

Six Live Interactive Class Sessions


Apply what you've learned to your work environment.

Four "assignments"


All you need to do is ask; topic of discussion is your choice.

Office Hours


Develop a draft AI integration strategy for your product line or organization, incorporating learnings from all aspects of the course.

Final Project


Course schedule

The Year-End Push: Your Secret Weapon for Q4 Product Management Success


The Product Leader Teaching AI Strategy | Sony, Qualcomm, T-Mobile veteran

Meet your instructor

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other Product Leaders just like you

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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