March '25

A 4-hour long course on go-to-market, research, personas and sales enablement. Learn PMM best practices directly from a big tech PMM 🚀

Ginevra 'Ginny' Mambretti

Senior Product Marketing Manager, previously @ Square and Amazon

Product Marketing Black Belt - Mastery

Square

Amazon

Product Marketing Alliance

PowerAPI

Awell

Whether you're a novice or an experienced Product Marketing Manager, this 4-hour long program ensures you acquire the knowledge and tools necessary to be the very best PMM you can be. Divided into 4 modules focused on specific PMM fundamentals, each session includes time for Q&amp;A to make sure you get a chance to ask all your product marketing questions. You will also have access to bonus materials such as useful templates for interviews and case studies and common interview questions for PMMs. Ginevra 'Ginny', your instructor, is a seasoned, multi award-winning Senior PMM with an all-tech background across EMEA and APAC (Amazon and Square among others from cybersecurity to automotive software, healthtech, developer and commerce tools), as well as an Advisor and Mentor to tech startup founders at Techstars. She is a regular speaker at PMM summits and has created and taught product marketing courses at Product Marketing Alliance and to in-house teams, to more than 300 PMMs. Ginny also teaches 'Product Marketing Black Belt - Pillars'.

The A to Z of product marketing 📖

Aspiring Product Marketing Managers from all backgrounds and industries.

Current PMMs who are looking for a more structured way to make the most out of their day.

Who is this course for

What you’ll get out of this course 🏅

🔬 Learn top research techniques for gathering valuable data.📚 Gather feedback through surveys, interviews, and transactional channels.❓ Structure questions and interviews for powerful insights.✅ Analyze feedback to shape your go-to-market strategies

Ace Research and Understand Your Market and Your Users

🔥 Develop, construct, and implement effective personas.⬆️ Elevate your company's product, marketing, sales, and customer-centric initiatives.🎯 Unite your organization around personas, showcasing their tangible value.

Nail Buyer Personas and Get Everyone to Love Them

🔥 Develop a sales enablement program from the ground up, aligning with business objectives and sales requirements.🚀 Introduce and refine sales enablement programs.🤑 Showcase the tangible impact of sales enablement on business and revenue generation.

Become a Sales Enablement Jedi

🚀 Drive effective product/feature/market launches.🏢 Lead GTM strategies for companies of all sizes.🎯 Master GTM tactics from pre-launch to post-launch phases.🤝 Ensure product longevity by overseeing the entire customer cycle.📝 Confidently project manage the GTM cycle.

Master Go-To-Market

🔥 25+ Links to free PMM resources⬆️ Question bank for customer interviews🎯 Question bank for win/loss interviews🚀 Question bank for case studies❓ Common interview questions for PMMs

Bonus Materials

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Past reviews from your fellow PMMs

Meet your instructor 👋

2x 2-hour lessons, Q&amp;A included Bonus templates and common interview questions for PMMs

Become a Product Marketing Black Belt in just 2 days

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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