July cohort

It's the trickiest relationship in B2B product, but we will give you the tools and frameworks to make it work.

Saeed Khan

Product Management Consultant and Coach

Jason Knight

SaaS Product Consultant & Podcaster

Working with Sales - Masterclass for B2B Product Managers

If you work in a B2B product organization, you've probably had problems with the sales team. From last-minute "must have" feature requests to misalignment of product capabilities, this relationship has the potential to explode. In this course, we will provide practical, actionable advice on how to reboot your relationship with the sales team and ensure that you work together rather than against each other. We'll explore frameworks for ongoing coordination﻿ between product and sales throughout the product lifecycle. After taking this course, you'll be better equipped to work together with the sales team to make sure that you have a product that delights users and buyers. Enrol now!

Sales vs. Product? Not Anymore! Master Collaboration in B2B
 

You are a product leader frustrated with the relationship between the product management team and the sales team

You are a product manager looking for actionable tactics to work with sales on a day-to-day basis

You are a startup founder struggling to get to grips with sales-led product development.

This course is for you if:

What you’ll get out of this course

However your relationship is right now, there are certainly frustrations. And, guess what? The best way to fix them is to understand them. We'll show you how.

A framework to analyse your relationship with the sales team 

We'll show you some tried and tested approaches to improve collaboration and get the information that you need from the sales team.

Strategies & tactics to help the sales team help YOU

It's not just about getting the sales team to help you; there are things you can do to help them. We'll go through these so you can ensure your product is easy to sell.

An understanding of how YOU can help the SALES team

If a product team can't influence the sales strategy, they can't influence the product strategy. We'll cover techniques to help nail this down with evidence.

A fresh look at how to influence your go-to-market strategy

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Fractional Sales Leader and Trust Advisor

What people are saying

Meet your instructor

A collection of pre-recorded content covering the main topics on a general level. Broken down into topics to consume at your own pace.

Pre-recorded, bite-sized lectures

Take away our worksheets and use them to translate the broad principles from the lectures into your own context for optional group discussion.

Weekly projects

We run 3 sessions in weeks 2 and 4, each optimised for different time zones. Come to as many as you like! Come along and meet your cohort-mates, present the outcome of your project work and get real life feedback and advice from the instructors.

Office hours

Use Maven's community features for asynchronous support through the course and to reach out to your cohort-mates and the instructors.

Ongoing Community Support

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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